Jay Shaw's cleaning business dropped from $20,000 a month to nearly nothing during COVID. He pivoted from luxury cleaning to disinfectant services, hit a two-month waiting list, and hired fast.
So during COVID our cleaning company took a huge dip in sales. Like we went from making $20,000 a month easy. Like that was probably a slow month to making no money at all. Cause all our clients fired us. And at first I was what I, what I would call hypnotized by the problem. This isn't fair. Why are they showing all this stuff on the news and scaring people and causing an outcry? I was hypnotized by the problem. So I had to get hypnotized by the solution. What do I want? That's such a powerful question. When you going through something, asking you, you'll stop taking a second to say, what would I rather have? Now, when you pissed off and annoyed and hypnotized by the problem, that question is probably gonna piss you off. But it's okay, you're a big boy. You can be pissed off for a little while. I promise you won't die, not as a result of being pissed off. So what would I rather have? I'd rather have my cleaning company thriving. I'd rather have work for my employees to do. I got single moms who work for me. I want them to be able to feed their kids. I want them to be able to put food on the table. I want to be number one. I like winning. I like making money. As I started getting hypnotized by the solution, idea jumped into my head. Stop marketing the cleaning company as a luxury cleaning service. Start marketing the cleaning company as a disinfectant service. Stop trying to sell people luxury cleaning when they're scared and paranoid and anxious. And put a disinfectant service where they can see it overnight. We back in business, baby. We got a waiting list 2 months out. I'm hiring people on the spot just to try to keep up with the demand.
