In this hour‑long livestream, Coach Jay (Jay Shaw), a high‑performance hypnotist, delivers a rapid‑fire motivational session aimed at entrepreneurs, athletes, and executives. He opens with energetic greetings before laying out his core thesis: every performance issue is a thinking problem. He argues that willpower is finite and dependent on sleep and nutrition, and that true change comes from reshaping internal narratives rather than relying on willpower alone. Jay introduces his ABS hypnosis framework—Attention, Bypass the critical mind, Stimulate the subconscious—as the method he uses to reprogram clients. He repeatedly emphasizes that success must be created "in here" (the mind) before it manifests "out here" (the external world), using analogies from physics, spirituality, and everyday life. The talk weaves through practical advice on focusing on internal states, the importance of feeling over thought, and the concept of the "strongest reality wins." He outlines his 10‑week "Identity 2.0" program, detailing how clients construct a new identity through belief architecture, role‑model modeling, and calibrated focus. Throughout, he critiques vanity metrics on TikTok/YouTube, urging creators to prioritize conversion and audience energy over likes. The session concludes with a call to action for viewers to join his programs, with logistical details about class availability and application links.
Chapters
What is up? What is up? What is up? How y'all doing? Welcome to the live. Welcome to the live. What is up? Y'all get on in here. Let's talk. Let's run it up. Let's talk, let's talk, let's talk. What's going on, Nick? How you doing, bud? What is good? What is good? What is good? What's going on, Cynthia? What's going on, Tooth? What is up? We got TikTok over here, we got YouTube over here. Shout out to both of y'all at the same time. What's going on, T? How you doing? Welcome to the live. It's your first time kicking it with us. I'm Coach Jay. I'm a high-performance hypnotist. Hypnotize athletes, entrepreneurs, executives, founders. Teach them how to think. Help them overcome things like imposter syndrome, second-guessing their overwhelmed fear of success. All of that procrastination. It's all a thinking problem. If you change the way you think, you'll automatically change how you perform. Everything flows through here. Nothing happens out there until it happens in here. If you can't get it to happen in here the way that you want, want it to happen, you don't got to worry about it happening out there the way that you want it to happen. You got to win in here first. You got to get rich in here first. You got to succeed in here first. You got to be confident in here first. And out there, it's just a reflection of what's going on in here. But anytime you got something going on in here and you try to use willpower to override it or to press through it, you're hustling backwards, man. What's going on, Angel? How you doing? Welcome to the live. What's going on, Gregory? What's going on, Will? What's going on, King Drew? How y'all doing? What's up, Attractive? What is up? What is up, man? Y'all get on there, tap, share, talk. Let's go. What's going on, The Mirror? What's good, boss? What's up, Michael? How y'all doing, man? What's up, Eric? Let's go. We're gonna be talking about the fact that you could be doing— have anything you desire, anything you desire. Nothing can stop you except for you. Your only limit in life is your own imagination. If you could think it, you could do it. If you can't think it, you might as well go sit down because you're not going to be able to do it. So I highly suggest you figure out what is it that you want to do and you start thinking about it. Now what you think you gotta do now with society is pushing upon— what do you want? That's the— that needs to become the center of your motivation strategy. What's going on, JB? Or just your self-development strategy. A lot of people use willpower as the center of their self-development strategy. Willpower is not what you think it is. First off, willpower is finite. It's based largely on how much sleep you got last night and how much protein you got in your body right now. Most people don't have enough of either. Most people definitely aren't getting enough sleep because they up all night on this shit. They up the platforms that y'all watching me on. They up all night on this. They don't got enough sleep, and most people not eating breakfast, or they'll have coffee and some carbs and call it breakfast. You don't got enough protein. You're not getting enough sleep. Most people not even living a lifestyle that allows them to lean on willpower. Even the people who do, it's finite. It dwindles through the day. Hey, thanks for the roses, JB. Thanks for the roses. So I highly suggest you figure out what you want and come out of this mode. Most people, when I first start working with them, they're not actually running toward what they want. They simply running from what they don't want. They, they leaving this job and they, they want whatever job isn't this job. They're leaving this person. They want to date whatever person isn't this person. And there's nothing wrong with moving away from things that no longer serve you. But But don't pick the next thing simply because it's not the thing you're leaving. Does that make sense? You got to start stopping to get some clarity. Okay, I don't like that. I don't like the way this company is treating me. I don't feel like they're properly valuing my time and my commitment and what I bring to the table. Thanks for the gifts, angel. So as I step into my next venture, these are the things that I desire. You got to get under the influence of what you desire. You got to have— in NLP, we call it a well-formed outcome. You can't just be out here trying to force stuff without an outcome. What do you want? Good afternoon, what's going on, Jamie? What's going on, Bert? Good morning, how y'all doing? Welcome to the live, welcome to the live. So I'm keeping my eyes on quite a few chats. Appreciate you, JB. So if I miss something, if you say something or you send a GIF and I don't acknowledge it, I promise you I'm not being weird, I'm not being funny. I'm keeping my eyes on 3 different screens and trying to keep up with everything for everybody. What's going on, Mr. Cool? What's going Revenue, what's going on? Oh, so Dolo, how y'all doing this morning, man? Get on in here, bring some energy in here, y'all. Y'all know they reworking the algorithm, and, um, usually I just let y'all sit back and chill and, and just soak up the information because we had already did the work on the old algorithm, but we starting on the new algorithm. I need you guys bringing energy. I need you tapping. I need you sharing. Uh, if you got gifts to send, send them. We're not pressed for gifts. I, I love the taps. I love the energy. That'll get the algorithm moving and, um, we can do what we do. I want this message to get in front of as many people as possible. What's up, Angel? How you doing? What's going on, Corey? Y'all also notice I'm cycling through some of my favorite books down there at the bottom. You got questions about any of these books? I've read them in detail. Ask away, we could talk about them. We could talk about them. I picked up your tool. You picked up my tool? My tool what? JB, tell me you picked up what, the 2-night, the 2-night course that we do? What's going on, Tina Zoles? I think that's sold out for this week, at least I hope it is. I told the lady it was this morning. Last time I checked, it was sold out. What's going on, Christopher? What's up, Addicted? What is up? What is up? What is up? What is up? What's going on, Mammy? What's going on, King? What's going on, Erica? How y'all doing? Oh, the six-part download. Gotcha, gotcha, gotcha. You've been using it? So he's talking about audio 2.0. It's um recordings. It's six recorders around money beliefs. I gotta remember I recorded 6.0 like a month and a half ago. So I'm trying to remember what what the pieces to it were. Give me a second. I recorded that. I know Money was one of them. I know How You See Yourself is one of them. Definitely got into identity on it. All those other 4 dice that I put on there, I don't know, it's not important. They good stuff though. Yeah, I released it on January 20th, but I recorded— I recorded a lot of it in early December. I recorded a lot of it early December. What's going on, Jamie? How you doing? What's up, Bluebird? What is up? What is up? What is up? What y'all got going on, man? How y'all doing? If it's your first time here, I'm Coach Jay. I'm a hypnotist. I work with a lot of high performers, athletes, entrepreneurs, executives, founders. Help them overcome things like imposter syndrome, second-guessing themselves, procrastination, burnout, fear of success. Childhood stuff. Every problem is a thinking problem, man. If we change the way you think, we'll accidentally change the way you behave. You struggling with, um, tapping in, tapping into the recordings, or tap— exactly, JB. What's going on, Dark Horse? How you doing? Welcome to the live. Welcome to the live. Welcome, welcome, welcome. What's going on, A? What's going on, Dispo? What's going on, Lauren? How y'all doing? Welcome, welcome, welcome, YouTube. Y'all quiet over here, man. Y'all all right? Y'all all right? What's going on, Frenergy? I love that name. That's all. What's going on, Black Girls Read? Oh, somebody else in here said something like Black Man's Podcast. I think it passed by so quick. What's going on? What's going on, Coco? How you doing? What's up, Franco? What is up? What is up? What is up? What's up, Ernest? What's up, Zay? Struggle with the inability to continue to relax and clear my mind. You might have to tap in with me one-on-one. I'm proud that we gotta look at caffeine intake and just practice. Like, when you first start meditating, when you first start quieting your mind, it's uncomfortable. And a lot of times people think just because it's uncomfortable that they're not doing it right. You doing it right, it's just new. Your brain not used to you telling it to shut the fuck up, so you got to condition it. It don't mean you're not doing it right because it's uncomfortable. It means that we got work to do. I mean, we got to keep showing up. What's going on, Ramada? What's going on, Ro? But, um, schedule your consultation, JB, and we can, we can talk offline and go a little deeper just to see what direction we need to point you in. Going on hypnosis, that's what's up, Mystical. How's your morning going? Oh, this is Mr., uh, Crystal. How your day going? What's going on, King? It's Keen. How you doing? Welcome, welcome, welcome. Yeah, let's talk a little bit offline. We'll jump on the call for about 20 minutes and we'll see if it's just a matter of slowing down, being more consistent with it. Mystical Rock Crystal. Okay, got Misty Rock Crystal. I was trying to run it all together. I couldn't figure out where to break it up at. Appreciate you for spelling it out for me. What's going on, um, Kenaya, I think it is? What's up, lady? How y'all doing? What's up, Tona? Welcome, welcome, welcome, welcome, welcome, welcome, man. As y'all come in, let me know where y'all coming from, especially if it's your first time in here kicking it with us. I'm Coach Jay. I'm a high-performance hypnotist. I hypnotize athletes, entrepreneurs, executives, founders, day traders, people who work in sales. Help people with stuff like imposter syndrome, second-guessing, burnout. Fear of success. Everything is a thinking process, especially performance-based stuff, man. If you change the way you think, you'll accidentally perform different. I think about it, when you think and feel pissed off, you accidentally slam your— slam the doors, stomp your feet, raise your voice, curse people out. You don't got to use willpower to act mad when you feel mad. In fact, you have to use willpower to not act mad when you feel mad. Same thing happens when you feel successful. Like, if we get you feeling successful, you accidentally roll your shoulders back, put your chest out, put your chin up. You accidentally stop shrinking. You accidentally start shaking hands and looking people in the eyes. You accidentally price your services different, negotiate your salary. If we get you feeling confident, if we get you feeling worthy, if we get you feeling like the type of person that can figure things out, you'll be surprised what ideas start coming up to you. Hypnosis is necessary to change your mindset. You gotta understand what hypnosis is. Rather you being hypnotized on purpose or not, you're under the influence of something. You're responding to something. And when you make decisions, you get in here and you talk to yourself. Hypnosis, the way that I use hypnosis, is taking control of that internal narrative on purpose. You got an internal narrative and it's being swayed both consciously and subconsciously. So it's not, for me at least, it's not a matter of Rather not. You're using hypnosis. It's rather not you're using it on purpose, as far as I'm concerned. When I hypnotize somebody, what's in the back of my mind is a 3-step process that we call ABS. ABS: get the attention, bypass the critical mind, stimulate the subconscious. So when I'm intentionally hypnotizing somebody, that's when I'm gonna get their attention, build rapport, bypass the critical mind. Once we do that, we stimulate the subconscious. So what you got to understand is if you go to a comedy show, Guess what? Guess what the comedian just did? If you start laughing, that means he got your attention. He bypassed your critical mind. He stimulated your subconscious. If you get offended, guess what had to happen? They got your attention. They bypassed your critical mind. They stimulated your subconscious. If somebody gives you a compliment and you say, ah, thank you, appreciate you. Yeah, I got, yeah, I got this from, from Neiman Marcus. Yeah, I appreciate you, man. They got your attention. They bypassed your critical mind. They stimulated your subconscious. So this process that I run in my office You running it on others all day long, they return the favor to you. What's going on, Nene? You gotta understand, if you could think it, you could do it. If you can't think it, you can't do it. And everything happens in here first. When you wake up in the morning and when you do something as simple as get dressed, you say, okay, it's a little cool today, I'm gonna put on some sleeves. I'm gonna walk out of the way. You get dressed in here, then you get dressed out there. When it's time to eat— what's up, what's up, what's up? When it's time to eat And you trying to figure out what you go in here and say, "I ate that yesterday. I really want that. I've been eating a little bit too much red meat. I'm gonna do some. I'm gonna do chicken wings today." You get dressed in here. I mean, you fix your food in here. Then you fix your food out there. Nothing happens out there first. Before you win out there, you gotta win in here. Before you get rich out there, you gonna have to get rich in here. Before you get sexy out there, you gonna have to get sexy in here. Anything you want out there, you gotta create it in here first. It's gonna be done on earth as it is in heaven. Jesus said the kingdom of heaven is. In you. You got to have it in here before you have it out there. If you can't hold it in your head, you can't hold it in your hands. And there's so many people trying to do so many things that they can't fucking hold in their head. You gotta hold it in your head. You got to be able to think it. You got to be able to feel it. Everything starts out as an idea. TikTok was an idea before it was this thing that we know as TikTok. YouTube was an idea before it was this thing that we know as YouTube. Netflix was an idea Yeah. Before it was anything. You got to start sitting with your ideas. You got to start energizing your ideas. And it's a true superpower when you can get just as excited about the idea as other people would get about the finished product. When you can get excited about an idea and stay excited about an idea, you're going to attract other ideas. You're going to attract people who want to help you. You're going to have the body language, the charisma, the energetic feel around you to bring that thing into Taste it, touch it, feel it, hear it, see it reality. But if you can't get excited about an idea, you got an uphill battle. And I say if you can't, you can. You might have to give up some of that Netflix time, you might have to give up some of that TikTok time, but you got to understand the power of your ideas. What's going on, Booty Red? Welcome back. You are a creator. You're not a waiter. You are a creator. You could be doing, have anything you desire. Nothing can stop you except for you. Your only limit in life is your own imagination. If you can imagine it, you can do it. If you can't imagine it, go sit down. But I'm not saying go sit down as in give up. I'm saying go sit down so that you can start working on your imagination. You got, you got to get out of debt in here before you get out of debt in here. You got to get happy in here before you could be happy out there. But you can do it, but you got to give your mind permission to start moving in That direction. And you got to stop confusing not finished with not done— I mean, not finished with not happening. Just because it's not finished yet doesn't mean it's not happening. You got to control your focus. You got to stop letting other people hand their traumas and limitations and all that stuff to you. You got to start thinking on purpose. You're not a pinball. Stop letting life just bop you around. You could be having a good day and then you get on TikTok and watch 2 or 3 videos. You don't know why you got sad out of nowhere. Because of the stuff you focusing on. My clients will tell you, I'm infamous for saying, open up TikTok. Jay, my business isn't doing this, and I've been doing the recordings that you told me to do, and I'm just— open up TikTok. Let's see the first 10 videos to come up. That TikTok algorithm gonna tell on y'all. Well, now it's new, it's being retrained, but that old TikTok algorithm, it will tell on you. Talking about how your business not performing and stuff not going your way and you're not having the ideas, you know. Open up TikTok, and all we see is booty basketball and football and pretty girls. Like nope, this is where your focus been going. This is what you're. I bet it's been no shortage of pretty girls in your life. I bet it's been no shortage of football and basketball because that's what you've been focusing on. Where attention goes, energy flows. If you want to be successful, you got to start thinking about success. You got to start reading things that successful people read. You got to start listening to shit that successful people listen to. You're not a waiter; you're a creator. You're not a waiter, you're a creator. You got to ask yourself, what do I want? And you got to start thinking about it. And you got to understand, it's got to happen in here first. Stop— if you just stop needing it to happen out there and make it happen out in here, out there has always been a reflection of what's going on in here. You don't got to make it happen out there. You got to make it happen in here. But if you make it happen in here, it's going to change the way you walk, change the way you talk, change the way you think, change the way you feel, change the way you communicate, change the way you walk in the rooms. If you just believe in your business in here, if you just believe in your success This in here, it's gonna change how you show up, man. A lot of times you're so busy trying to convince other people that you forget to convince the person who really matters— you. You don't got to convince them, you got to convince you. And you waste a lot of time trying to convince them because it's a full-time job convincing you. But if you spend that time to convince you, oh, you'll convince them on accident. I don't got to convince you that I'm an amazing hypnotist. I got to convince me that I'm an amazing hypnotist. I got to convince me that my words help out. I got to convince me that when I open my mouth, other people close theirs and want to hear what I— if I do the work of convincing me, it's going to change the way that I walk in the rooms. If I do the work that convinces me, it's going to change this energetic field around me. And energy does what energy does. You don't got to believe in gravity, jump off a building. Gravity is going to do what gravity does. Jay, I don't think I could be able to die. I don't got to convince— I know you could be able to shake my hand after I've done the work of convincing me. It's very easy to convince you. Now, if I'm shaky on my conviction, And I'm, I'm barely convinced, and I need you to believe it so that I can believe it to reinforce it. Nah, you're not going to be influential. Stop trying to convince them. Convince you that your business is great. Convince you that you are a success. Convince you that you the type of person that's good at figuring things out. Convince you that you are the type of person that's unstoppable. Convince yourself of that. And as you buy into that and you get every cell and every fiber in your body, it changes your energetic field. You never needed their permission. What's up, man? What's going on, Cafe? Thanks for getting your own daily hard meat. Thanks for the populars. What's up? Gotta make them feel comfortable and then you can manipulate them further. Their comfort was never necessary. Sometimes uncomfortable is a very powerful place to be. Uh, Def, like when I used to do a lot of entertainment hypnosis and I do a lot of stage shows, uncomfortable, that critical mind is wide open. You're waiting to be told what to do. Your cousin told you they're millionaires? That don't mean nothing, man. I got a lot of millionaire clients. A lot of them, I'm not gonna say they airheads, they're great guys, but they, they're not the smartest people in the world. That's a lot of what allows them to earn money in great capacity. A lot of times people too smart for their own good. They know all the reasons that it won't work and all, all the limitations, and that's not part— but you get an average person who don't Who not that smart, and they don't even try to be that smart. They just be trying shit, and they stumble into something. It's a good thing. What, JB? What we talking about? What are we talking about? What are we talking about? What's going on, Robin? How you doing? Welcome to the live. Welcome to the live. What is up? What is up? What is up? Hey, thank y'all for the taps. We need some more of them though. A thousand taps is crazy. We've been on for twenty minutes. Can you hypnotize anyone? Yes, JB. Anybody can be hypnotized if you can watch a funny movie and laugh. If you can get offended every time you stop at a red light, you just responded to a post hypnotic suggestion. Every time somebody sneezes and you say bless. You just responded to a post-hypnotic suggestion. If I do like this and you extend your hand as an introduction, you just responded to a post-hypnotic suggestion. Everybody can be hypnotized. Now, can everybody do the shit that you see on TV? No. But can everybody be influenced? Can everybody's critical mind be bypassed? Can everybody's thoughts be shifted and their ideas be changed? Yes. as humans with that mammalian brain, that giant frontal lobe. Yes! What's going on, H10? What's going on, LJ? How you doing? Welcome to the live. What's going on, Destiny? What is up? What is up? What is up? I don't know if any of y'all watched, um, the Hermosi and, um, Tony Robbins interview that dropped Maybe a week or two ago at this point. Tony didn't pull out a pocket watch. Tony didn't shake his hand and say deep sleep, but Tony was changing Alex's state throughout that whole interview. Tony was purposely asking Alex questions to put his mind in a certain way and anchoring and reframing. He did a lot of hypnosis during that interview. No pocket watches, no creepy voice, but a lot of hypnosis was done. I was scheduled. Okay, Bet JB, looking forward to it, brother. Looking forward to it. What the rest of y'all got going on? What's going on, Juliet? What is up? What is up? What is up? What's going on? Always the same. How y'all doing, man? How are y'all doing? New people in here, I'm Coach Jay. I'm a high-performance hypnotist. Hypnotize athletes, entrepreneurs, executives, founders, day traders, you name it, man. What's going on, Michelle? How you doing? Helping with things like imposter syndrome, second-guessing, procrastination, fear of success, burnout, work-life balance, all of that stuff, man. Every problem is a thinking problem. What's going on, Cap? If you could think it, you could do it. If you can't think it, go sit down. But while you sitting down, guess what? That's a really good time to start thinking on purpose. You don't got to change your life, you got to change your mind. You don't got to change your habits. You got to change your mind. You don't got to change your bank account. You got to change your mind. But boy, if you change your mind, that bank account right behind you. Boy, if you change your mind, those habits right behind you. If you change your mind on purpose, you'll accidentally change everything else. People do it backwards though. They want to change everything else and keep the same mind that created the problem in the first place. You can't solve a problem from the same thinking that created it. You got to rise above it. You got to create new thinking. You got to allow your mind to go new places. If you want to have something that nobody in your family ever had before, If you want to do some things that nobody in your family ever did before, you got to think some things they never felt before, they never thought before. You have to feel some feelings they never felt before. Burning myself out going in circles. What's up, Michelle? Man, set that goal. Think about it. I tell my son all the time, son, most of the work is done in here. If you do the part in here, yo, it's— you don't really got to tell your body what to do. Your mind will tell your body what to do. You need to make sure you're telling your Mind what to do. You so busy trying to control this meat suit that the meat suit not in charge. You got to tell those thoughts what to think and tell those feelings what to feel. If you get good at controlling that, the meat suit gonna walk in lockstep. You got to start looking at it like a chain of command. You, the real you, not that name that they gave you, not those clothes you got on and that job title you got, but you, the, the real, the big you. is in charge. And that you is not your thoughts, that you is not your feelings. That you tells your thoughts what to think, that you tells your feelings what to feel, that you controls the focus. And you got to start driving, you got to start steering your boat, man. You got to stop just letting it go anywhere. People come here, I'll be live talking about self-development and entrepreneurship. What do you think about Israel? I don't. Sound like God has gave you a mission, you should go live and talk about that. But that's not my mission, and you're not gonna pick my mission, and you're not gonna tell me about I'm a bad person because my mission is not your— you don't pick my mission. You don't direct my freaking livestream. You don't get to tell me what to do. Now, if that's a cause that's important to you, you should go make content and talk about it. You got to stop letting people guilt-trip you and steer you off course. You got an internal dialogue. You got a soul. You got a voice inside of you that knows your purpose. You got to understand you had a purpose before you had a name. Because God dope like that. He's a linear creator. He wouldn't dare create you without giving you a purpose. Get in Genesis. Before God created Adam, he had a place for Adam to exist and a job for Adam to do. The book doesn't say it was black void and without form and he said, let there be Adam. No, Adam was one of his last creations. By the time he created Adam, he had a purpose for Adam to fulfill, had a job for Adam to do, had a place for Adam to exist. And God didn't change his order of creation when it came to you. You had a purpose before you had a name. You had a purpose before you had a heart. You had a purpose before you had a brain. So rather or not you got purpose was never the question. But the thing about purpose is it's hard to activate purpose when you're living on accident. In order to get the most out of your purpose, you got to start living on purpose. You got to start getting out of bed on purpose. You got to start getting dressed on purpose. You got to start walking in the rooms on purpose. You gotta— let me see what's gonna happen. What you mean, let you see what's going on? You a creator. You're not a waiter. You're a creator. You made in the image of a limitless God. You talking about let me see how today go? What you mean, let me see how today go? I'm not saying let me see how today go. I'm saying let me see how today go. day gonna go. What type of day do you want to have, Creator? God gave you dominion over the world. He did not give the world dominion over you. Wrap your mind around that. God gave you dominion over the world. He did not give the world dominion over you. Why are you looking at the thing that you have dominion over and letting it dictate how you feel? That's silly. That's like letting your 3-year-old run your house. Why you have dominion over the world? Why are you letting the number at the top of at the top of this screen dictate how you feel about your live stream? I remember maybe a month or two we were streaming and I had a live. I think the whole live we had five people in there. I got off the live. My wife said, "How did the stream go?" I said, "Oh, that shit was fire." She said, "I came in there was only five people in there." I said, "Oh baby, I ain't say it was a lot of people. I said it was fire." I was on point. I was sharp. I was adding value. I went, I went on and did exactly what I went to do. Now it's up to the algorithm to push it out and get in the front. I did my part. I delivered. I tell my clients all the time, we're developing new habits when we're forming new ways of thinking, when we're shifting your identity. I want you to separate the result from the, from rather not as worth it. Do you— reality is finicky and that stuff out there is delayed. It's always delayed. If I go put this in the freezer, it's not going to freeze the instant I put it in the freezer. It's going to be a time gap. If I go get a pot of water and pour this in there and turn the stove on, it's not going to boil instantly. There's going to be a time delay. Don't let the time delay confuse you and make you think that your shit not working. I work with a lot of athletes, and a lot of times my athletes will show up to a session hyped because they won, and they, they think, hey, we won. I say, yeah, man, y'all didn't, y'all didn't win. They beat theyself. It was a tie. Y'all both lost, actually. No, Jay, we won. Listen, man, we talked about you coming off the line quicker. We talked about you getting 2 sacks. That did not happen. You did not win. But it'll be times where they come in here and they down and, man, we lost. Yeah, y'all lost, but you executed our strategy perfectly. Stop— like, this— the scoreboard is not always giving you an accurate picture of what's happening. Like, somebody in here right now is manifesting the lifestyle of a millionaire. They're manifesting Living in— living where millionaires live and driving millionaires drive and having the freedom and choices that millionaires have. And they are well on their way to doing just that. They sitting with million-dollar ideas right now. They got contacts in their phone right now. But some of them gonna get tricked out of it because they're not here yet. Jay, I'm doing my affirmations and I'm doing— and it's just not— what you mean it's not working? Do you realize you can see less than 1% of what's really going on? Talk about delusion. 99.999999% of what's happening is outside of your awareness. You can't see it. Trusting the 1% that you can't— trusting the 1% that you can see over the 99.99% that you can't see, that's delusion. That's delusion. Trusting these eyes over this vision that God put in inside of you, that's delusional. That's delusional. You got to stop thinking just because it's so. A metaphor that I use with my clients a lot is we talk about how water, steam, and ice are all the same thing. Water is H2O, steam is H2O, ice is H2O. It's just H2O at different rates of vibration. If you got steam, you got ice. It's the same exact thing at a different rate of vibration. So I tell my clients, you got to start looking at your ideas as steam. You got You gotta start looking at your desires as steam. And if you got steam, you got ice, baby. All you got to do is cool that steam off. So, Coach Jay, how do I cool the steam off? Focus. Focus on it. Play with it. Give your attention to it. Your attention is like a deep freezer. What you focus on is going to crystallize into something solid. You got to get it, but you got to get excited about the idea. You got to get just as excited about the idea as you would be about the finished product. I tell people, I use the story all the time about when my daughter was little, how my daughter used to ask me for things. My daughter would come in my office, she'd say, Daddy, I just saw this dollhouse on YouTube, and when I get it, I'm gonna put it right beside my other dollhouse. Dad, 5 of my Barbies gonna stay in the old dollhouse, my other 7 Barbies, they gonna stay in the new one. It's huge, Dad. It has a pool, it has a doorbell, it has a garage. Dad, it's huge. Big creator is watching his little creator build subdivisions in her bedroom. You gotta know big creator wanna help. You gotta know big creator finna go get that dollhouse. Not only is she finna get some dollhouse, she gonna need some furniture. And since we here, go ahead and grab you a few more Barbies. Get get the car. You need something to park in front of you. Big creator is gonna get that dollhouse for little creator. Now imagine if little creator comes in there, same same little girl talking to the same dad with the same resources. But imagine if that little girl come in there and say, "Dad, my old dollhouse is stupid and it's not big enough. I need another." Little creator is not getting that dollhouse. She finna get a lecture. She finna get a talk about how some little girls don't have dollhouses at all. She finna get a talk about how ungrateful she sounds, but she's not getting the dollhouse. Notice how in both situations she's asking for the same thing, and it has very little to do with what she's asking from and everything to do with the state that she's asking from. When the first— in the first example, she was in a state of having. She knew where she was gonna put it. She was excited about it, and it wasn't even here yet. When my little girl walk in with them big brown eyes gleaming and that energy on 10, and she's excited, I can't say no to that little girl. But when she walk in and she's pouting already, and she's grouchy and cranky already, and angry, it's no smile to wipe off her face. When she's in the state of having, I can't say no to her. When she's in the state of not having, I can't say yes to her. It has very little to do with how much the thing costs and what it takes to get it, and everything to do with the energy she's in when she's asking for it. Don't let that go over your head. A lot of y'all, you didn't miss sales, and it wasn't the price tag, it wasn't that your product wasn't good enough, it was the energy you was asking for the clothes in. A lot of you didn't have sales, and it wasn't It wasn't the words you use. It wasn't the pretty pictures on your slideshow. It wasn't the outfit or the cologne or the perfume you chose. It was the energy you asked for the sale from. You got to control that energy, man. You got to control that focus. You got to control your expectations. You got to learn how to walk in the room like you would walk in if you already had the results you want. You got to stop waiting on results to get happy, and you got to get happy and let the results flow through you. I'm telling you, man. If you could think it, you could do it. If you can't think it, you can't do it. And you got to stop letting— you got to stop needing reality to look a certain way before you can access the feelings and the emotions necessary that align with where you want to be. Neville Goddard was not lying when he said feeling is the secret. Feeling really is the secret. I tell y'all all the time, if you could think it, you could do it. But if you can feel it, you'll do it on accident. When you feel upset, you accidentally stomp your feet, slam your door, raise your voice, and curse people out. You don't gotta try to be upset when you feel upset. When you feel happy, you accidentally end up outside going for a walk, just out doing stuff. You ever got like a new piece of furniture? Maybe you got a new vase or a new rug or something, or you moving to a new house. All of a sudden you feel like decorating. You, you feel like— usually you got to drag me into a store, but I've been setting up my new office and getting things over here the way that I want. I'm telling my wife, come on, baby. Let's go running on HomeGoods. What's the store? Yeah, let's go running HomeGoods real quick. I need some knickknacks from which you you want. Yes, I feel like when I feel like going to HomeGoods, I accidentally go in HomeGoods. When I feel successful, I accidentally put my shoulders back, put my chest out, put my. I don't give a damn that it's seventeen people in this line. I don't need that number to feel. I I've made sure I felt good before I came out of my bedroom. I made sure I felt good before I turned this damn computer on. By the time I get live, my feeling good got momentum. Look, I get on here and 19 people show up. Shit, 19 people show up. 19 people finna get the message of a lifetime. 19 people finna get my undivided attention. And let me talk to my entrepreneurs in here. Do I got any entrepreneurs in here? Because some of y'all need to hear this message. Y'all be getting confused. Y'all don't let Cassie Knight and Speedy and all these people get y'all off track. Do I got any entrepreneurs in here? Talk to me. What's up, Dolores? How you doing? Thanks for the follow. What is— because it's feeling real podcastish. Like, this don't feel like a live screen. This feel like a podcast. It feels like Jay talking to his damn self. So talk to me, soon to be. Okay, what about the rest of y'all? 1, 2, 3, wide awake. Come on, talk to me. Let's go. What's going on, Golden? How you doing? Let's say Goldie. How you doing? Welcome to the live. YouTube, y'all good over here? I saw you said soon to be King Butler. The rest of y'all don't do nothing. Y'all just be chilling. Okay, there we go. Yes. Okay, cool, cool, cool, cool, cool, cool, cool, cool, cool. What's up, She Did That? How you doing? I know it's a few of y'all watching from the outside, watch from the For You page. Go ahead, click, come on in the room, introduce yourself, say hi. Entrepreneurs, let's talk. You didn't get on TikTok to be a viral sensation. You got on TikTok to spread awareness about your product or service. Okay, now if you want to be a streamer, if you want to be like a content battle, uh, like to do battles and stuff, I'm not talking to you. I'm talking to my people who own a coaching business. I'm talking to my people who are therapists, my people on the catering business, my people who do hair, cut hair, do yards. I'm talking to my people with businesses. You got on TikTok to bring awareness to your business. You did not come on TikTok to go viral, and you got to quit letting the fact that you haven't went viral make you feel like your stuff isn't working. You—it was never about going viral for you. It was about getting your business in front of eyeballs. And you got to understand that the TikTok algorithm is one of the best algorithms in the world. It's being retrained right now, but we talking about one of the best algorithms in the fucking world. So if they only showed to 200 people, it was 200 people that cared at least somewhat about what you talking about. It was 200 people that's been searching for what you do. It was 200 people that's. In your— it was 200. So even if only 200 people see it, that's not a reason for you to stop posting because that's 200 people. Now if you post 3 times a day and 200 people see each one of those posts, that's 600 eyeballs. 600 eyeballs has been talking about what you do. I can't tell you how many people come in this live and go, this is so crazy, I was just talking about Hypnosis the other day with my friend. I know, that's why I'm on here because I know TikTok listening and I know TikTok gonna say, oh wow, he be talking about this, she was just talking about this, we need to pair y'all up. So TikTok only found 14 people right now that resonate with this message, that means those 14 people that I need to quit talking— that I need to be talking to. So I'm not gonna stop talking. Oh man, only 14 people, I'm gonna go do— no, I'm gonna talk to all 14 of y'all. I ain't got nothing else to say. And because I did that, the next time I go live, a percentage of y'all gonna say, oh, that, that man live again. Then I'm gonna go live, we're gonna find 14 more. Then a percentage of them going next time, they're gonna say he live again. Stop measuring the vanity metrics. Stop measuring the likes. Stop managing the— stop looking at the contents and start setting up stuff on the back end. You got to start looking at your conversions. Okay, I got 100 eyeballs. Out of those 100 eyeballs, were I able to convert any? You didn't come on here to go viral. Now, if you go viral as you know what you do, great, do it. But don't get distracted by, oh man, my content isn't taking— man, listen, I'd have made a lot of money with rooms with 7 But if you see small room and then small room causes your energy to be off track, call small room fucks with your, your, your, your, um, self-esteem and your confidence and your delivery. Now you, you doing it. Now you blamed it on the algorithm and shadowban, and you blamed it on all these other people. What it is is your inability to focus on what really matters. What it is is you need vanity and you need pats on the back and you need all of this other stuff or you don't feel like you're doing anything. Yeah, that's what it is. Remember why you started. You didn't come over here to go viral. You came over here to promote your business. You came over here to help people. You came over here to change lives. Do that and forget about the numbers. And I tell you this, as you start doing that, the numbers ain't got no choice but to grow. The likes ain't got no choice but to go up. The views ain't got no choice but to go up. What's going on, Miss Lady? When we stop focusing on the numbers, just say, hey, I coach bosses. I coach athletes, entrepreneurs, executives, founders, day traders. So I don't care if it's 10 people in the room or 10,000 people in the room. I'm gonna put my shoulders back, put my chest out, put my chin up, and I'm gonna deliver value every fucking day. When I started doing that, we started getting at least 100 new followers every day. You got to stop chasing shit. To need is to not have. To need is to not have. Stop being needy. You already got everything you need. Appreciate you, JB. Stop being needy. You already got everything you need. Everything you want is already here. There's nothing new being imported in from other planets. It's already here. God already created everything. Wrap your mind around everything is already created. Your job is to focus on how you want to piece together what's already here. We didn't create gravity. We, we discovered gravity. God created gravity. We didn't create electricity. We discovered electricity. God created electricity. I didn't create I Coach Bosses. God created I Coach Bosses. I discovered I Coach Bosses. Identity 2.0. I didn't create Identity 2.0. I discovered Identity 2.0. God created Identity 2.0. Creation is done. Your job is to focus on how you want to get out here and play in what's already done. And you got to come out of this damn state of not having. Stop falling for the illusion of not having. What's going on, True Royal? How you doing? One of the things that's constantly in the back of my mind as a hypnotist is the strongest reality wins. Strongest reality wins. It don't got to be true. My reality just got to be stronger than yours. If my reality is stronger than yours, over time my reality is going to win. Strongest reality wins. You got to stop just letting your reality happen and you got to start creating your reality. You got to start creating your reality. You see the 5 C's up on the board: clarity, calibration, confidence, competence, consistency. You got to start living in that order. You got to get clear about what you want, what you want, what you actually want. Not what they trying to sell to you, not what they've programmed you to want, not what they've told you since you was a little girl or a little boy that you should have. What you actually want. Appreciate you, King. Appreciate the populace. Once you figure out what you want, it's time to start calibrating to it. Coach J, how do I calibrate? You already calibrating. You just gonna start doing it on purpose. When you on the phone talking about those people at your job that you don't like and how they get on your nerves, how they don't treat you right, guess what you're doing? You calibrating. When you're in your journal and you're writing about how they mistreat you and how it's cool when they do it but it's a problem when I do it, and you, you writing You calibrate. When you got off at 5 PM and it's 10 PM and you still upset about some shit that happened 5 hours ago, you're calibrating. You already calibrating. You just got to start calibrating on purpose. You already being influenced. You already being directed. Your focus is already being channeled into things. You just got to start doing it on purpose. That's what I call calibration. Now, my calibration tool of choice is hypnosis. I enjoy the process of getting the attention, bypass the critical mind, stimulating the subconscious. But you got to start doing that on purpose. But in order to do it on purpose, you got to have a well-formed outcome. You can't get what you want until you know what you want. Most people don't know what they want. They are experts at what they don't want. When it comes to what they don't want, they could dot every i, cross every t, tell you in vivid detail. I see it all the time in first session. Somebody coming to my office, I say, hey, how can I help you? Oh, Jay, I'm, I'm just so fed up, Jay. I hate my job. Do you have a master's degree? And these people only pay me $60,000 a year. My best friend doesn't even have a degree, Jay, and she makes $75,000 at I'm just so tired of this. When I first started working, I told these people I couldn't work weekends. Jay, they put me on the schedule every weekend. I haven't been to any of my son's soccer games. You must think I'm a horrible mom, Jay. I say, hey, hey, hey, okay, hey, I hear you. What, what do you want? Well, Jay, I'm just tired of people and— hey, that's not what I asked you. I didn't ask you what you're tired of. I said, what do you want? Well, Jay, I just feel like nobody Hey, 1, 2, 3, wide awake. What, what do you want? Well, Jay, I just want to be happy. And that's most people's problem. That right there is most people's problem. When they talking about what they don't want, they got facial expressions, they got facial expressions, they got energy, they got narratives, they got stories, they got proof, they got evidence, they got jokes, they got a whole lot of neural activity around what they don't But when you finally get them to talk about what they want, they just want to be happy. So let me ask you this: if over here I got stories about what I don't want, examples about what I don't want, memories about what I do, I got all of this energy around what I don't want, and when it comes to what I do want, I want to be happy. If you were your nervous system, which which which power would you gravitate toward? If you were your endocrine system. What type of hormones would you be pushing into the body? If you were your reticular activation system, what type of things would you be noticing versus not noticing? And it's easy to blame it on the government and blame it on the economy and blame it on AI and technology and the, the why. It's easy to blame stuff, but let me tell you what your real problem is. Your problem is you've put a lot of energy into what you don't want and hardly any energy into what you do want. And your nervous system is following your lead. Your nervous system is not reacting to reality; it's reacting to your narrative of reality. Your endocrine system is not reacting to reality; it's reacting to your narrative of reality. You don't got to change your reality. You got to change your narrative of that reality. You got to change the meaning that you've assigned to that reality, and you can have a new result starting now. That's your power as a creator. That's a that's your power as a creator. Did you know it's there's a reason why you close your eyes when you pray? There's a reason why you close your eyes when you meditate. There's a reason that if you come to me to get hypnotized, at some point I'm gonna say take a deep breath in. That's right. And as you let it out, close those eyes. With those eyes closed, you'll notice how easy it is. For my words to begin to alter your reality. Get in the Bible. In the beginning, the earth was black void and without form. Close your eyes and tell me what you see. When you close your eyes, isn't it black void and without form? Isn't it black void and without form? And what did God do from that black void, formless place? He started to use his words to create, didn't he? He didn't say, oh man, it's dark here and they knew I was coming and I'm God, this is messed up. He said, oh wow, it's dark here, let there be light. And he noticed it was good. He said, okay, let's put this over here, let's put this over here, let's separate this over here. Okay, we're gonna call this day, we're gonna call this— he saw stuff he didn't like, but he never stopped to complain about it. He used his words to talk, to speak what he wanted. You got to start going in that black void, formless place, and using your words. Troy, you say I want more investment properties, land, farm land in Africa, to travel the world, to live in luxury. I like it. True. So whenever I teach my people about goal settings, y'all, like when I teach my— talk to my people about goals and getting clarity about what you want, I always teach that we got to get clarity on 2 tiers. I would invite y'all to this week's workshop, but it's sold out already. Y'all got to try next week. But we always talk about how you got a conscious mind, you got a subconscious mind, you got an objective mind and a subjective mind. That's the objective portion of the goal, and that objective portion of the goal is only 2% of your thinking potential. So that right there, it gets 2% of you excited. 98% of you don't care. 98% of you is subconscious. Subconscious runs off feeling and emotion. So my question to you, True Warrior, is if you woke up tomorrow and you had all of that already, how would you feel? And what we use hypnosis for, what we, what we manifest is those feelings. And as you sit in those feelings, you're going to accidentally find the ideas, connections, and resources resources to get all of that shit. But if you need that before you can access the feelings, you'll forever be vibrationally out of sync with the very thing that you desire. Does that make sense? Like, I work with a lot of athletes, and I always tell my athletes, you don't get a trophy and then become a champion. What happens is you become a champion. You become a champion. Now, when you become a champion, you start walking like a champion. You start talking like a champion. You start holding yourself to a higher standard like a champion. You're holding your teammates to a higher— to a higher standard. Because that's what champions do. You start saying shit subconsciously like, nah, champion wouldn't eat that. Champion eat this. Champion wouldn't go to bed that late. Champion go to bed this late. I know the coach said we ain't got practice today, but champions got to get it in. And you gonna start accidentally being a champion. And when you start accidentally being a champion, you're gonna accidentally get a trophy because that's what the fuck champions do. It's not about getting the trophy and then going, yes, I'm a champion. Well, you can say, yes, I'm champion independent of a trophy. Don't Don't worry, trophy is right around the corner. Trophies don't make champions, champions make trophies. Money doesn't make millionaires, millionaires make money. I feel like I then need to move to the next level. Okay, so I'll be progressing. But what else would you think? What else would you feel? I would imagine there'll be a version of you that feels secure, feels accomplished. Like, how, how would you feel? Like, I don't want you to rush past that. I want you to sit with that question. A lot of y'all have never seen, uh, it's this thing that I call— so Identity 2.0, that's like our big 10-week program that a lot of people come around with us. I'm gonna peel back the curtain a little bit, let y'all see a piece of what happens in Identity 2.0. Uh, where is this browser? Give me a second, y'all. Let y'all see a little piece of what happens in Identity 2.0. Ain't nobody else building identity to this low, guaranteed, guaranteed. I'm off of the screen right now, so if anybody is saying anything, I can't see it right now. Give me a second. All right, move this over here, make sure it's blank. All right, cool, cool, cool. Y'all bear with me, I'm about to share my screen. YouTube, unfortunately y'all not gonna be able to see it, but my name is @coachboss. It's on TikTok if y'all want to come I had to get OBS and open up all types of stuff to share the screen with y'all. I ain't doing it. I'm not doing it. Let's see, display capture, add source. All right, let's put this up here and move it up. All right, let's get this big enough to where y'all can actually see what's going on here. So this is what I call the Identity 2.0 builder. When I first start working with somebody, like sometimes people call me and they say, "Hey Coach Jay, I want to quit procrastinating. I also want to quit shrinking, Jay. I got a promotion. I'm gonna have to be standing in front of rooms and giving presentations now, Jay. If I'm being honest, I'm scared. And also got this childhood work on them. I think I want. I just got so much shit I want to change." That's when I say, "Hey, we not gonna fix this piece by piece. We gonna build you a new." identity. And we got this new identity, couldn't procrastinate if he wanted to. This new identity couldn't second-guess itself if he wanted to. He accidentally walk in the rooms with his shoulders back, his chest out, and his chin up because that's just who he is. He accidentally stands on stages as if God himself put him on that stage because he did. And we, we start building Identity 2.0. So we start with their name. Like, let me see if— let's say I was a client. I would say, uh, my name is Jeremy, but Jeremy is the one with these limitations. Jeremy is the one that's been shrinking when he walks in the room. Jeremy is the one that's second-guessing himself and playing small. So we're gonna come up with his Identity 2.0 name, and his Identity 2.0 name is Jay Shaw. Jay Shaw, AKA Big Abundant. Yeah, Jay Shaw. Oh, if we put the N in abundant, that would be lovely. Jay Shaw, AKA Big Abundant. Now we gonna start to build his profile. We're gonna look at his role models. Oh man, Jay Shaw is really impressed with, um, Deion Sanders. Deion Sanders, man, who is he? Oh man, he's a coach. He's a father, one of the greatest athletes of all time, man. What qualities does he embody that 2.0 has? Unshakable confidence, determination independent of the result. And we gonna stick— we gonna keep going. We're gonna fill that out. What would they do in your situation? Oh man. Coach Sanders would go live anyway. 12 people in the room, new algorithm, he wouldn't care. He, he would do— then I picked me 2 more people. They don't all got to be celebrities. You might pick your dad, you might pick your uncle, you might pick your, your high school football coach. They don't all got to be people who be on TV. They don't even got to be real. Yours might be Superman, it might be Batman, I don't care. Pick people who help you start to move your consciousness in that way. Then we move on to begin their dimensions. So then we start with the belief architecture. What does 2.0 believe about themselves that the old version of you didn't? We're gonna fill that out. What does 2.0 believe about their capacity to handle difficulty? We're gonna fill that out. And we got 12 pages of this stuff. You would spend about 10 weeks of me, but we would be using hypnosis to enforce All of this. What does 2.0 pay attention to? What do they look forward to and notice in the world? What internal signals does 2.0 notice? And we would go through this whole sheet, and we're going to manifest these beliefs. Like, people be so busy trying to manifest results. Let me tell you something about results. If you do the stuff, if you run the recipe, you don't got to worry about rather than that you'll manifest the cake. Just do the recipe. So if we reverse engineer the recipe that the successful version of you already has, what does successful version of you believe? What does successful version of you think? What does a successful version of you expect and feel? What does he notice? What's his narrative of the world? What's his state that he walks around? If we just get you in that state, if we just get you thinking, feeling, and expecting that way, guess what? You're gonna go out there and create the result. It's kind of like if you say, hey Jay, can you hypnotize me to freeze this water? I really want to freeze this water. I want ice cold I don't have any ice cold water. I'm gonna say, hell yeah, I hypnotize you to freeze that water, but I'm going to proceed to hypnotize you to go put this water in the freezer. You don't got to freeze the water. Your part in the process is going to put this water in the freezer. And if you sit there and try to get hypnotized to freeze that water, you're gonna forever be failing. You don't— I don't care how many times I say, look at the water, the water is frozen now. The water is not going to freeze. The process to get the water to freeze is to get the temperature to 30 degrees. I don't gotta hypnotize you to freeze the water. I gotta hypnotize you to run the process that cools the water to the temp where it begins to freeze. Does that make sense? So if you say, Coach Jay, can you hypnotize me to be a millionaire? I'm not going to hypnotize money to show up in your account. I'm a reverse engineer. How would you think if you were a millionaire? How would you manage your money if you were a millionaire? What would you expect? How would you walk in the rooms? What would be your narrative of the state of the economy if you were already a millionaire? How would you view business? if you were already a millionaire. I'm gonna get you to start viewing business like that right now. I'm gonna get you to start expecting like that right now. I'm gonna get you start walking into rooms like that right now. Then you're gonna accidentally start saying yes to stuff that you used to say no to, start saying no to stuff that you used to say yes to. You're gonna accidentally start betting on yourself and taking chances and negotiating different and valuing your time different. How you get into the class? This week is sold out. You have to catch them when they go back on sale next week. Or if you don't want to wait on classes, we'll just get you on to a one-on-one and we'll get you going. What's going on, New York? What is up? What is up? What is up? But, um, when they are available, if you go to the L-I-E-N-K in my bio, they're, they're up there. So just check that from time to time because I keep those classes small, only let 5 people come to them. They sell out quick, so just check it from time to time. But right now they are sold out for the upcoming What's going on, Big? How you doing? So I'm gonna get ready to land in a little bit. Any questions, comments, concerns before I get out of here, y'all? Got some Sunday stuff to do. Any questions, comments, concerns? What's up, what's up, what's up? Algorithm, don't start pushing people in here now. We've been on for an hour. I'm gonna get off. Don't, don't start pushing people here now. What I'm talking about, I'm finna get off. Nope, TikTok be trying to trick you. As soon as you say you finna get off, they start moving you up. Nope, nope, nope, nope, nope, nope, nope. I'm not falling for it. I got stuff to do. What's going on, Cole? All right, so it looked like y'all good to go, man. Don't like anybody got any questions. I ain't even get in the class coming up. The class coming up is full. The Wednesday class is full, but I do one every Wednesday, so you might be able to get to the next Wednesday if you keep Keep an eye on it. But if you, um, ready to work, hit up— click the link in my bio. It's an application you can fill out to, um, work with me. I'll look at the— how you fill out your application and I'll point you in the right direction. We got all, all types of stuff, man. We got stuff from free all the way up to stuff that costs $25,000, $30,000. It just depends on where you're at and how hands-on you want to get. But love y'all. Ain't nothing y'all could do about it. I will see y'all later. I'm shutting down. All right, YouTube. I will see y'all later.
