
0:20
Jay Shaw explains how retailers use hypnosis and persuasion without you noticing. Adult chocolates sit at eye level for adults, fruity candies at kids' eye level. These placement tactics work on your mind constantly.

Jay Shaw explains how retailers use hypnosis and persuasion without you noticing. Adult chocolates sit at eye level for adults, fruity candies at kids' eye level. These placement tactics work on your mind constantly.
Even like when you look at the placement of the candy, if you if you pay attention, you'll notice like chocolate and the candy that the adults like is eye level with the adults. Starbursts and Skittles and fruity candy is eye level with the children. Like, you people know what they do.