
0:36
Muhammad Ali's "float like a butterfly, sting like a bee" worked because he didn't just say it, he embodied it. Jay Shaw explains how affirmations only work when you become them, not when you repeat them.

Muhammad Ali's "float like a butterfly, sting like a bee" worked because he didn't just say it, he embodied it. Jay Shaw explains how affirmations only work when you become them, not when you repeat them.
Look at Muhammad Ali. Muhammad Ali didn't go, I'm a fast boxer, I'm a really fast— I'm a really good boxer, I'm great at boxing. Even when I'm 25 years old, ain't a scratch on my face. I'm pretty, I'm so pretty, I'm so fast. Last night I cut off the light and I was in bed before the room was even dark. I'm pretty, I'm so pretty, I flow like a butterfly, sting like a bee. The hands can't touch what the eyes can't see. I'm like— He's using metaphor. He's using his emotion. He's using his whole body. You don't do an affirmation, you gotta become the affirmation.