Jay Shaw explains how to position your offer so people want to buy without you pushing. He uses an insurance example: $19.99 a month for $1M coverage. Post frequently, offer free consultations, and let the positioning do the selling.
But imagine if I go to my thermostat and I put the— I put the— I put it on 80 degrees and I just sit back and wait. Before too long, you gonna feel like taking your jacket off. I still got the result I wanted, but not by telling you to do it. Just create an environment where it made sense for you to do it. Your job is not to sell them insurance. Your job is create an environment where they say, damn, I need insurance. D sells insurance. Does that make sense? Anytime you try to sell people, you automatically take them out of buy mode. People love buying things. People love buying things. Forget what they say. People love spending money. When my girl go in Target, it's not a Target employee saying, hey, have you got tissue paper? Hey, have you got napkins? Hey, you know, we got these cute things you can hang on the wall. You know, she's in Target. She's got, oh, this will look cute right there. Oh, we need this. I like— people like to buy things. Your job is to position it where they can see it and not say, hey, buy this. Just put the value where they can see it. Now it's their job to say, hey, that'll be useful in my life. So it's your job to make content and say things like, hey, did you know for $19.99 a month, if you, if you're under, if you're between this age and this age and you're at a relatively healthy weight, did you know for only $19 a month you can get $1 million of coverage? That means when you die, your babies get $1 million. And you're gonna die one day. I hate to tell you, but you're, you're gonna die one day. Did you know for only $19 a month You can get a million dollars of coverage. Think about that. What if your parents had a million dollars of coverage? What if your great-grandparents had a million dollars of coverage? What would your family look like right now? If you want to know more about that, schedule a consultation with me. Let's talk about it. Free of charge, no obligations. I'd be more than happy to answer any questions that you have. Now, if you putting comp— like, so we got to look at it like, I hate when people complain about like the TikTok 200-view jail. Let's do some basic math. If you post 3 times a day and you getting 200 views, that's 600 eyeballs a day, 4,200 eyeballs a week, over 18,000 eyeballs a month. If you making videos like that and put it in front of 18,000 sets of eyeballs a month, you don't think you're gonna get at least 10 consultations? Like 10? Like if 1% What would be 180 consultations? Like, you, you see what I'm saying?
