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Scripts in sales and hypnosis give you structure, but reading them word-for-word sounds fake. Study the script to understand its intent, then let your subconscious improvise the delivery so it lands naturally.

Scripts in sales and hypnosis give you structure, but reading them word-for-word sounds fake. Study the script to understand its intent, then let your subconscious improvise the delivery so it lands naturally.
And people can tell when you read it. People can definitely tell when you read it. So scripts, I don't— Even the best reader, right? I don't shit on scripts. There's definitely a place for them. Even when you go into my library, you're gonna see books with Ericksonian scripts and all these different hypnosis scripts, and I study those in my free time. But when I am hypnotizing somebody, I just trust that my subconscious has grabbed onto the information from the scripts and And I, I rolled with it. Like, the person who wrote that script, they know they had a place in mind where they was going, and they had a clear direction. Clear direction. From their standpoint, yeah, they had a clear direction of where this script needs to take— needs to go.