
You can't fix problems with the same identity that created them. A struggling artist's real issue wasn't talent or circumstances, but calling himself a struggling artist. Change who you believe you are first, then the rest follows.
Chapters
The version of you that screwed up the credit is not the version of you that's going to get the credit back on track. The version of you that ran the business into the ground is not the version of you that's magically going to show up and ruin the business. And what a lot of people will do is they'll let the same version of them break it. The same version of them that broke it, they try to use that same version of them to create a strategy. That version of you don't know what they doing. They already showed you that. So before we even start designing a new strategy, before we even try to— what do I do now? Hold on. You don't want this version of you deciding what to do now. This version of you done already showed you where it's going to lead you. So let's put the action to the side. Let's go in here and reprogram. Let's build a new idea. But every time reality asks to see your ID, it sees a struggling artist. Like, within minutes of talking to him, I'm going, oh, your problem is definitely not your talent. Your problem is you identify as a struggling— We had to change his identity. We didn't have to change his talent. We had to change his identity. We didn't have to change the city he lived in. We had to change his identity. We didn't have to— he didn't— in this, in his instance, he didn't have to go back to school and get a degree. He had to change his identity because he could have went back to school and got the degree, but if he was still carrying this card, the degree wasn't gonna move.










