A speaker uses an Uber-to-the-mall story to show how focusing on what you don't want costs you. Instead of asking clients how much they want to weigh, good coaching helps them picture concrete goals: the shirt size, the jeans, the store, the swimsuit they actually want.
I hate the mall. Don't take me to the post office neither. Don't, don't, don't take me— you telling the driver where not to take you. Now, if I'm driving your Uber, I'm gonna put the car in drive, get on the highway, and I'm gonna not take you to the mall. I'm gonna be speeding. I'm gonna go 85, 90 miles per hour, and the only place we going is not to the mall. And before you know it, you're gonna owe me $100. Before you know it, you're gonna owe me $200. Before you know it, you're gonna owe me $300. And don't worry, your card on file. We gonna— they gonna get it. You owe me $500 until you decide that you tired of not going to the mall. You gonna keep owing me money. But that's how a lot of people going through life. They know what type of relationship they don't want. They know what type of job they don't want. They know what they don't want their health report to say. They know what they don't want to weigh. But when I first start working with somebody for weight loss, how much would you like to weigh? I just want to be— that's not what I ask you. How much would you like to weigh? What size shirt do you want to wear? What size jeans do you want to wear? What's that one store right now that you really wish they could shop— that you could shop at, but they don't sell clothes for people your size? When you got the body you want, what type of swimsuit you gonna wear?
