Coach Jay, a hypnotherapist, argues that identity shapes everything more than willpower or motivation. He presents his Identity Diagnostic, a three-part assessment using emotional profiles, dimensional architecture, and handwriting analysis to find what blocks change.
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When we get to 10,000 likes, I'm gonna take off like a rocket. If you've been here before, you know what that looks like. You know what it's like when I take off like a rocket. I'm gonna give you all types of free game that we could easily charge you thousands of dollars for. If it's your first time here and you don't know me, I'm Coach Jay. I'm a clinically trained hypnotherapist. I'm the founder of Identity 2.0. I hypnotize athletes, entrepreneurs, executives, founders, day traders, MMA fighters, actors, golfers, You name it, hypnotize all types of people. And what I do is I help them to get out of their own way. I help them to stop doing affirmations, stop relying on willpower, stop relying on motivation and all this other BS that people sell them. And I remind them of who they are. And once you remember who you— what you got to understand is once you remember who you are, it's hard to have crappy body language. Once you remember who you are, you're gonna have a hard time not looking people in their eyes. You're gonna have a hard time Having like a limp handshake. You're gonna have a hard time playing small. Once you remember who you are, you're gonna accidentally roll your shoulders back, put your chest out, and put your chin up. You're gonna accidentally start taking up more space. You're gonna accidentally start walking into rooms like God himself sent you into them rooms, because he did. Now, when you have forgotten who you are, it's very easy to droop your shoulders down. When you have forgotten who you are, it's very easy to get up and go let somebody pay you minimum wage. When you have forgotten who you are, it's very easy to struggle through life. But when you remember who you are on your darkest day, you know who you are. When you know who you are, you know that if I could think my way into it, I could think my way into it— I mean, out of it. On your darkest days, you know, I am a creator. I'm not a waiter. I'm not going to sit around and wait on someone to save me. I'm going to create my way out of this the same way I created myself into this. That's what we going to be talking about. Actually, that's what we talk about every day. So if you new here, welcome, welcome, welcome. Glad to have you. Glad to have you. There's nothing you can't be. There's nothing you can't do. There's nothing you can't have. Your only limit— listen to me— your only limit is your own imagination. If you start to use your imagination on purpose, you will be surprised what you accomplish on accident. If you start using your imagination on purpose, if you start consciously building your identity, if you stop letting your beliefs build themselves and you start building your beliefs If you stop letting your expectations build themselves and you start building your expectations, if you sit down to build your own temporal orientation, you got to understand your mind is not you. Your mind works for you. Your mind is not you. Your mind is your tool. And although it is the most powerful tool you have, it still isn't you. You got to start telling your mind what to do. You got to start sending your mind on tasks. You got to stop letting your mind do whatever it wants to do unless you want to keep having what you've been having. Now, if you look around and you like what you see, keep letting your mind do what it's doing. But if you're looking around out there and you don't like what you see, you got— that means you got to give the mind a new script to start running. You got to say, hey, put that belief down, pick this belief up. Put that expectation down, pick this expectation up. Put that story down, pick this story up. You got to stop letting your mind do whatever it wants to do. You got to take control. You got to remember who you are. And as y'all come in, let me know where y'all tapping in from. I'm streaming from Dallas, Texas. Let me know where you guys tapping in from. What's good, Rocky? What's good, Cone? What's up? What's up, Eclipse? How y'all doing this morning? Let's get this thing to 10,000 likes as quickly as possible, guys. Go, go, go, go, go, go, go! Yesterday y'all were tripping, man. We was sitting at like 868 likes. I say, hey man, I ain't finna drop no more game until we get to 10,000 likes. How y'all get it to 10,000 likes in like 2 minutes? How y'all get to 10,000 likes in 2 minutes when y'all had us sitting at 800 for like 40 minutes? New York in the building, let's go! Thought about your lesson all day yesterday, man. Think about it. Is this type of— if you just think about it, your body gonna accidentally start to behave different. Like, what people got to understand is you do not use willpower to control your body. You use willpower to direct your mind. You don't use willpower to control your body. You use willpower to control your focus. You use willpower to control your expectations. You use willpower to create a story in here that forces you to put yourself— like, your body should be responding to the story that you're telling. What a lot of people do is they try to bypass the story, they try to bypass the belief, they try to bypass what we call identity, and they try to make the body do— you don't make the body do stuff. Jay, how do you make yourself go live every morning? I don't make myself go live every morning. But I get in my imagination and I think about what going live does for my business. I think about what going live does for my brand. I think about how me going live helps people all over the world. I don't make myself go live. I think about all the positive things that happen when I go live. I create a mental motion, a mental picture of me going live and winning. I create mental images that make me excited to go live. Does that mean it's like when you get angry, you don't got to make yourself stomp your feet? You never purposely got it. You never sat down and said, let me get angry. No, you focused on things, and the things that you focus on cause you to get angry. Then when you find yourself angry, it's very easy to act angry. What's going on, Tyrone? So yeah, let's get this thing up to 10,000 likes. Let's go, let's go, let's go, let's go, let's go, let's go. I want y'all to look at tapping as clapping. I want y'all to start to equate the taps with the claps. And the way that we drop gem after gem after gem after gem, you should never stop tapping. You should never stop clapping. It should be an hour of just nonstop tapping. It ain't no way we don't hit 100,000 likes every live. Now, if I say something real good, that's an excuse for you to share the live. Don't gatekeep this information. It's enough to go around. What's going on, K? How you doing? I like that name, The Holistic Homegirl. That's hard. I love it. I love it. I love it. I love it. Yeah, come in here with some energy, guys. Come in here with some energy. You could be, do, and have anything you desire. Nothing can stop you except for you. Your only limit in life is your own identity. Y'all go ahead and spam the chat with the word identity. You're going to hear that word over and over and over and over and over and over and over and over and over again as you hang around these parts, because identity is the doorway to everything you desire. I'm doing good, okay? I'm doing good, doing amazing. Identity. Yeah, put that in the chat. Identity. Stop chasing things and start building identity. Get in the habit of telling your beliefs what to believe. Get in the habit of telling your expectations what to expect. Get in the habit of telling your thoughts what to think and telling your feelings what to feel. You got to stop letting your mind do whatever it wants to do. Your mind is not you. Your mind is your tool. And although it is the most powerful tool you have, it's still not you. It's still not you. You better remember who you are, man. You— when you remember who you are, it's really hard to walk around with your shoulders down looking at the ground. When you remember who you are, you're gonna accidentally roll your shoulders back. You're gonna accidentally stick your chest out and put your chin up. Like, the way that I run my practice, it like, it shifted when I started to understand my job is not to fix people because they're not broken. The only thing I really got to do is remind them of who they are. It's impossible for you to remember who you are and, and smoke a cigarette. It's impossible for you to remember who you are and get on the stage and get nervous. It's impossible for you to remember who you are and let reality bully you. No, no, no, no, no. When you remember who you are, man, you accidentally do some really amazing I realize I don't got to fix people. I got to remind them of who they are. I got to remind them, you know, that you were only born with 2 fears, right? You know that if I would have put you on the stage when you first got here, if I would have put you on the stage when you were a newborn baby, you know you wouldn't have got nervous, right? If I would have talked to you about recessions and COVID and cancer and evictions and tariffs and politics when you were a baby, you know you wouldn't have got nervous, right? You know you wouldn't have got scared, right? You know you wouldn't have went on— went into fight or flight, right? What happened is in those first 8 years, they gave you the spirit of fear, because the scripture says that God did not give you a spirit of fear. So if God didn't give it to you, where did you got— where did you get it from? That first 8 years of your life, very well-meaning people taught you to be afraid of the things that they were afraid of, taught you to limit yourself based on limits they had placed upon theyself. But when I remind people, you can send all of that back, you can return to sender. You can say, hey, Mom, I love you, but you, you can have this. Before my grandma passed, my grandma used to always say, you know, so-and-so running our family, you know, high cholesterol and die Not, not, no, Granny, not, not no more. It don't. It, it, it ran it last. It ran. It just ran its last lap. It just ran. Is that— don't run. That don't run in the family. It used to. It used to. But you know what else just run in the family? Granny's cookbook. Granny's habits. You know, I'm, I'm, I'm a hand. I'm handing you. I'm like, you can have it back, Granny. Don't want it. Love you, but I'm not taking that with me. I'm me and my kid. It just ran out. You gotta remember who you are. You are a creator. Say that in the chat. I am a creator. I'm not a waiter. I'm a creator. I'm not a waiter. I'm done waiting for somebody to come. I— oh, it blows my mind when people say I'm just waiting on God. Hold on, who, who do you think you are to be? So you're telling me you're waiting on Alpha and Omega? You're waiting on the beginning and the end? How are you waiting and creation is done? Like, what, what are you waiting on? What are you waiting on? God is a very orderly creator. God is a very orderly creator. If you get in Genesis, you're gonna get to watch the best creator of all time go to work. And what I noticed when I watched the best creator of all time work, first thing I noticed is that he creates one thing at a time, and he doesn't move to the next thing until he looks at the previous thing and goes, okay, that's good. He creates the first thing and he go, okay, that's good. Then he does the next thing. Okay, another thing that I noticed about God is he doesn't create anything until he has a purpose for that thing. Like Adam, if you pay attention, Adam was one of the last people, one of the last things that God created. Before he created Adam, he ensured that he had an environment for Adam to exist in. He had a job for Adam to do, and he had a purpose for Adam to fulfill. He didn't create Adam and then create Adam's purpose. He created Adam's purpose and then created Adam. And in one of the very first conversations he has with Adam, he's telling Adam his role that he created him for. Then he saw Adam and went, wait a minute, Adam shouldn't be— shouldn't be alone. Then he saw a purpose for Eve. So then he proceeded to create. He didn't create Eve and then create evil purpose. He saw a need for Eve. He saw a job that Adam needs a helpmate. Adam shouldn't be alone. Then he created it. So when people say, "I'm waiting on God," I refuse to believe that God gave you an idea that he wanted you to sit with for three years before you take any. I you just go. You gonna have a hard time getting me to believe that. God Jay God God gave me this idea for a bit, and I'm just waiting on God. Let me tell you something. I got kids. My kids ain't never waiting on me. I'm always waiting on my kids. My daughter might think she waiting to turn 16 and get a car. Girl, I've been ready to buy you a car since before you knew what a car was. You weren't even born yet, and I was in my mind imagine pulling you a car in the driveway with a big pretty red bow. You're not waiting on me. I'm waiting on you, child. You you you ain't ever waiting on me. I'm always waiting on you. God, you not wait. God is not. Waiting on you. I mean, you're not waiting on God. God is waiting on you. God is waiting on you to take that idea that he gave you and to believe in it fully. God is waiting on you to trust what he whispered in your ear over what you see out there. God is waiting on you to quit needing people who don't even believe in theyself to believe in you. How somebody who don't even believe in theyself gonna believe in you? Like, you gotta quit expecting people who not even chasing their own dreams, people who ain't never left the zip code that they were born in to cheer you on in entrepreneurship. They not. They can't. And it's not that they bad people. It's not that they hurt hurt you is that their mind isn't set up that way. So expecting somebody who not even chasing their own dreams to support you through chasing yours is— it's crazy. It's delusional. Mom loves you, but Mom wasn't taught about entrepreneurship. The idea of entrepreneurship scares her. So when she tried to talk you out of it, she's not trying to keep you small. It's not that she don't believe in you, it's that she don't believe in her. And her belief— her lack of belief in her is spreading over into the conversation that she's having with you. So you just got to stop needing— if you need Mom to believe in you before you could take off Man, you might not ever take off, but you know the quickest way to get mom to go to believe in you? Build something that she can't not see. Build something that she can't not see. I remember when I first told my family I was going to the military, they said, you can't go to— no, no, you're not, you're not going to the military. What if they say you're not going to the military? See you when I get back, love you. You know what happened 5 years later when I told them I was getting out to be a hypnotist? You can't get out of the military. You, you, you got a family, Jay. The you got your life insurance, your health insurance through the military. You you you can't get out of the the same people was telling me I couldn't go to the military was the same people telling me I couldn't get out of the military to do what I'm doing now. But now that what I'm doing is working, guess what those same people? We already ever since she was little, we knew you was different. We knew you was small. We knew they they they always gonna know whatever the outcome. I remember my grandma when my grandmother was alive, she would live with me and I would hear her on the phone talking to her sisters. And you just hear them talking about everybody's business, and no matter how anybody's life turned out, they knew it was going to turn out that way. They just knew everything. They knew that the successful ones were going to be successful. They knew that the ones that didn't do anything were going— wasn't going— they just knew. They didn't know nothing. What's going on, Mike? Love them dearly, but they didn't know nothing. You got to stop needing other people to believe in you. That's why when we teach those 5 C's, we teach calibrating inwardly. We're not worried about what's going on out there. I'm so wrapped up in what's going on in here that I'm not worried about what's going on. I'm so clear about what I want. I'm so clear about where I'm headed. I'm so calibrated to where I'm headed. And I've calibrated so many times now that my nervous system is maintaining that calibration for me. And now that my nervous system is maintaining that calibration for me, I don't care whether it's 2 people in here, 20 people in here, 200 people in here, or 2,000 people here, because I'm not calibrated to that number. I'm calibrated to my goal. Does that make sense? I'm not calibrated to that number. I'm calibrated to my goal. But let me ask you this: what if I stay calibrated to my goal with the same level of energy, with the same level of intensity, and I do this consistently for 6 months every day at the same time? What do you think is going to happen if I do this every day for 6 months with the same level of enthusiasm, even if it's 2 people in the room, with the same level of enthusiasm even if y'all not tapping the screen and we haven't got to 10,000 taps yet? Fix it. What do you think is gonna happen if I just be consistent independent of what that number is doing? Put a one in the chat if you in here right now and you will come back again. Put a one in the chat if you in here you say wait this making sense I like this this is hitting home this is preaching to me and you'll come back again. So there go two people. I know there go three people. So if I just let's say I go live every day for six months. Let's let's let's do a little quick math. Now understand I'm a hypnotist not a mathematician. Let's do a little quick math. So how many ones We got in the chat? 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. Look, we're gonna stop at 10 because that's gonna make the math easy. So let's say I go live every day for a month. That's 30 days, right? And out of 30 days, I get— I collect 10 people a day who say, that was good, I'm coming back, that was good. That's 300 people right there. That's 300 people right there. Now let's say the room wasn't quite up to my liking. The room wasn't quite big enough for me, so I was like, man, I was gonna get on here and drop some gems, but it's only 4 of y'all in here, so I'ma just— I'ma try again tomorrow, man. Y'all take it easy because it's only 4 people in here. I definitely didn't get 10 just coming back that day, so I try again tomorrow, man. Oh man, it's only 2 people. You got to stop waiting on the people and you got to start going ahead and making fruit, man. I used— so I started— I first started live streaming back in 2013, and I used to struggle with that real bad. It's like I could only get in my bag once the people showed up. I can only get in my bag once the people showed up, but I had a problem. People weren't showing up until I got in my bag. So I had a bag in for me. I had a bag and I had a bag of wealth, a bag of information that I knew people would be excited about it, but I couldn't like bring it out until I needed at least ten people in the room to really start feeling like I was talking to somebody. And one day I was meditating and I just saw an apple tree. And I'm just looking at the apple tree, and apple tree just start producing apples. It just start growing apples, dropping them to the ground, growing apples and dropping them to the ground, growing apples and dropping them to the ground, growing apples and dropping them to the ground. And I'm, I'm lost. I have no idea what this apple tree is representing. And I'm watching this apple tree for about 10 minutes. It's just growing apples and dropping apples, growing apples and dropping apples, growing apples and dropping apples. Then a man shows up in the, in, in the scene that I'm seeing, and he got a basket. He started picking up apples. Then a lady comes and she got a basket and she picking up apples. And boy, my mind started working like, wait, wait, wait, wait, wait, wait, wait. If the tree would have waited till it saw the man to start producing apples, it wouldn't be no apples for the people to pick up. But because the tree didn't wait on the people, and the tree said, I'm an apple tree, apple trees grow apples, so I'ma just grow apples. When the people finally discovered the tree, guess what? It was already 900 videos on YouTube. So when people like I made most of those videos when nobody was watching, but now that things are blowing up, when people find us, they say you on YouTube. Not only am I on YouTube, I got 900 videos on YouTube. They say how you get 900 videos on YouTube? Man, I've been dropping apples for years. I've been dropping apples for those first few years when nobody watching, but I kept dropping out. But now that people are discovering, oh man, this is more than enough apples to go around. Now that people are discovering me, I'm so sharp. I can get on the stage at a moment's notice. I've been at events that I didn't show up to speak at. I came to support a homeboy. I came just to get some information myself. Somebody, hey Jay, man, we had a guy that can't show up. Can you do 30 minutes? I say, 30 minutes? What I'm gonna do with 30 minutes? Can you, can you give me 45? It take me 30 minutes to like really get spent up and get it, get it. They like, man, you could do as long as you want. Can you go? Yeah. My wife saying, what you gonna go up there and say? Oh, we gonna figure that out when it get up there. But I've, I've dropped so many albums, I, I don't got any— I don't even got to get up there and come with some news. I got some— I Go get some of the apples that I already dropped and go up there and drop. Start dropping your apples. Stop waiting on the chair. Just you an apple tree, make apples. The apple tree doesn't say I'm only gonna make apples if they pick, or if they not picking the apples, I'm not gonna. No, that's not how apple trees work. Does that make sense? Put a one in the chat if that makes sense. Put a one in the chat if that makes sense. You can't start dropping the content once they start liking it. Start dropping the content. Get consistent for six months and watch what happens. You can't lose the weight, then go to the gym. You got to go to the gym. You got to change the way you eat. You got to drink more water. Then, as my grandma would say, you trying to put the cart ahead of the horse. The cart can't pull the horse. The horse has to pull the cart. Okay, and now let's take this out of behavior. I want to get inside. I want to talk about what's going on inside of you. I want to talk about what's going on inside of you. What we're going to do is we're going to take a brief intermission because when I be talking, you guys have a hard time tapping the screen when I'm talking. I don't know if you go into hypnosis. I don't know if it starts feeling like a podcast or what, but I want you to take this. I want you guys to tap the screens. How do you get comfortable making the videos, Roberta? You're gonna like this answer. You're gonna really like this answer. I kept making the videos. That's how I got comfortable making the video. Like, what you gotta understand about making content is the only way to get good at making content is to make a lot of content. As I kept getting in front of the camera, I realized, you know what, I— if I just sit the light— I look better with the light over here than over here. I started accidentally realizing things. It looked Crazy when the when the light is behind me. The light source need it's you can watch YouTube videos till you blue until you blue in the face, but the way that you get good at being on cameras, you got to be on camera. You got you gotta be on camera. That's your it's not your challenges. It's just the season. You see it's a game that you gotta play. So you can start as small as just being you ain't even gotta go live. Get on your phone. TikTok has something called practice mode. Start there. Start there. Just you get repetition. Just get you some reps in. Now, if I was working with you as a client, I would have you take something called an identity diagnostic. And in that identity diagnostic, it will let me know if it's a belief that's causing this challenge. Is it an expectation that's calling this challenge? Is it something that you carrying in your body that's causing this challenge? Okay. And this, this is the thing. This version of you, the version of you that isn't going live, isn't gonna know about that. We literally would create a new version of you. Identity 2.0. Like, what people got to understand is that, like, the version of you that broke the business is not the version of you that's going to fix the business. The version of you that drained the bank account and got it empty is not the version of you that's going to fill it up. I wouldn't even negotiate with this version of you. This version of you that's talking to me, I would tell that version, you sure? I'm not talking to you. I'm talking to the real you. Like, that's not you. That's stuff that's covering up that. I wouldn't even talk to that version of you. Like, talking to that version of you, I call that negotiating with terrorists. We don't negotiate with terrorists. We blow them up. Like I would not even talk to that version. It's a version of you that I know God created because he didn't create a he didn't create a person that doesn't have. I wouldn't even talk to that version of you. I when I talk to people, I'm talking to identity two point eight. I'm talking past the limiting beliefs. I'm talking past all of this stuff because like I was talking about in the beginning of a live, a baby is only born with two fears. A baby is born with a fear of falling and a fear of loud noises. The only two ways to put a baby in the fight or flight is to put it down too fast and create like that little fall. Falling sensation and like make a loud noise and startle the baby. Outside of that, you're not— you could put a newborn baby on the stage in front of 10,000 people and it's not going to get scared. You could talk to a newborn baby about cancer, about COVID about AIDS, about World War III, about tariffs, about politics, about evictions, about miscarriages. A baby is not gonna get nervous. A baby's not going to get afraid of any of that. I'm not talking to that version. I'm talking to that version I'm talking to the version of you that they used to call terrible too. I'm talking to the version of you— when the last time you've been around a 2-year-old? Think about it. A 2-year-old will jump off a table, bust their knee open, and by the time you bandage that knee up, they right back on that same table like that table didn't just knock the hell out of them. I'm talking to that version of you. I'm talking to that version. And when I talk to that version, you're gonna feel something inside of you shift, and then it's gonna feel like home. And it's not gonna be new. It's gonna feel familiar. You're gonna be like, wait a minute. I knew like the reason you are upset about the inability to go live because you know it's not you. You know it. You know it's not you. That's why you get upset about it. That's why you get angry about. That's why you like why is this? Because you know it's not you. The real you is still in there, Roberto. The real you is still in there. It ain't nothing you can't be. It ain't nothing you can't do. It ain't nothing you can't have. But y'all gonna have to put that story down. You're gonna have to pick those beliefs down. Most people, when I first meet them, their hands are so full of the problem that they can't pick up the solution. Their hands are so full of the problem that they can't pick up— you got to put down the problem. Like, people who come here all the time, they'll tell you, Coach Jay gonna say, we don't work on the problem, we build a solution. You gotta understand that working on the problem and working on the solution are 2 very different things. School screws you up a little bit because school teaches you to solve the problem. Solving the problem is going to keep you in the problem. Where attention goes, energy flows. What we understand about problems is that Every problem has an equal opposite called a solution. I'm gonna say that again. Every problem has an equal opposite called a solution. So what I'm gonna do is I'm gonna starve the problem and I'm gonna build the solution. I'm gonna divorce the problem and I'm going to marry the solution. I'm gonna unfollow the problem and I'm going to follow the solution. Let me give it to you from as many angles as I could think of. But I'm taking my attention off of the problem and putting my attention on my solution. When you look at Daniel in the lion's den, Daniel didn't sit in the lion's face and beg the lion not to eat him. Daniel turned his back on the lion and looked up to God. Turn your back on the problem and work on your solution. Turn your back on the debt and turn your attention to building additional streams of income. Turn your attention to better spending habits. Turn your attention to being more disciplined. Which you don't got to study the lack. You know that it's there. You don't got to let Dave Ramsey curse you out every day. You know. That it's there, turn your back. So Coach J, I'm supposed to just put my hand— my head in the sand and act like it's not there? No, you're supposed to acknowledge that it's there, turn your back on it, and build your salute. You're supposed to dig your way out, not dig your way in. Dig your way out. You gotta understand that you are a creator. You are a creator, okay? Creators create. Creators create. God didn't give you a choice in rather or not you wanted to be a creator. God made you in his image, so that automatically makes you a Creator. Creators create. It didn't say creators create on purpose. It didn't say they create on that. Creators create. So rather you're trying to or not, you are creating. You are creating. Look around. Look around. Everything you see, love it or hate it, you created that. And that's good news because if you don't like it, you just create something else. But guess what? The way that you know what to create next, the way that you know where to put your creative focus next is based on the stuff that you don't like. Like the stuff that you call the problem is that's the that's the creator in you saying that could be better. They shouldn't be talking to me like that. They should be. That's the creator inside of you, and you got to stop marrying the problem, and you got to start marrying that creator inside of you to see hey this is not right. It should be more people. This good ass information, this level of intensity. I've been to ten thousand dollar masterminds that don't get this level of. It should be like the creator. You got to understand that when the stuff you get upset about is not a problem. It's the creator inside of you saying, nah, dog, this ain't it. I should be being more, I should be doing more, I should be having— I used to be in the military, hated being in the military. Couldn't grow my beard, couldn't wear my nose ring, couldn't braid my hair, couldn't say whatever I wanted to say online. Commander said you got to take that down, Sergeant. I didn't even say it, Sergeant. The commander said you got it. I didn't like it. But guess what? In the midst of not liking, I said, you know what, I ain't never having another job. Nah, this the last job. I don't even want to work, I want to play. I want to get paid to do things that I would do for free. The thing that I didn't like is what shined through. Okay, but you got to stop getting hypnotized by what you don't like and start looking at what you don't like and say, okay, what would I rather have? I understand that I don't like feeling restricted. I don't like feeling bossed around, told what to do, where to live, what to wear, how to wear my— I don't like that. But I can't stop there. I gotta say, okay, well, what do I want? I want to grow my beard. I want to wear my nose ring. I want to get online and I want to get online and say what I want to say. I want to speak with energy. I want to speak with enthusiasm. I want to travel at the drop of a hat. I want to see my family. If I don't see my family, I want it to be because I don't want to see my family, not because I can't see my family. I want freedom. I want choice. I want expansion. I want to get paid to do things that I would do for free. Yeah, I want to get paid to do things that I would do, but I want my hobbies and my income to collide. What are your hobbies, man? I love hypnosis. I love NLP. I love psychology. I love neuroscience. I love self-development. I want to get paid to talk. I want to get paid to go on podcasts. I want to get paid to hypnotize people. Yeah, I want to hypnotize athletes and entrepreneurs and executives. As I started thinking in that direction, I accidentally read some really good books. As I started focusing on that, I accidentally tripped and fell into some really cool podcasts, accidentally joined Toastmasters, accidentally became a better orator, accidentally made some friends that was into what I was into. And now, now I had this really interesting thing where I used to have to choose between working on my craft and hanging with my friends, but now me and my friends had similar things to work on. So now I can hang out with my friends and work on my craft. Oh man, as I started focusing on what I wanted, I accidentally went back to school. One night I was sitting there and I was thinking like, man, I need to go back to school. I need to— I got— I saw the knowledge gaps. I saw gaps in the knowledge. It's like, I need to go back to school. Now version 1.0— 1.0 I call that the version you are. 2.0 I call that who we're becoming. 1.0 was like, man, you can't afford school. School is expensive. 2.0 say, dude, you in the military. You go— what are you talking like? Tell him to shut up. Stop listening to him. You done seen what listening to him get you. You in the military. Go talk to the lady at the education building and see what you need to do to go to school. And I'm like, you're right. Why am I listening to him? School— like, it was his voice in my head telling me school is expensive the whole time. School is free. Not only is school free, they will pay me to go. But this voice in my head, this limited conception of myself, is talking me out of it before I even go Just do a little bit of research. So not only did I find out school was not expensive, school was free, and school was that they was actually willing to pay me to go to school. So wait a minute. Now I understood what the scripture meant when it said all things work for those who love the Lord. When I got from under the influence of what I didn't want, I started putting my attention on what I wanted, started putting my focus on what I wanted. My faith had no choice but to go to where I wanted because I started starving what I didn't want. I started focusing on what I wanted. Now as I focus on what I want. Even the things that I didn't like had no choice but to help me and assist me in what I wanted. Does that make sense? Most people are so focused on the problem. Think about it. They journal about the problem. They get on YouTube and watch videos about the problem. They get on Facebook and join support groups about the problem. They get on their knees and pray about the problem. They get on the phone and talk to their friends, talk to their family about the problem. Whole time you got a solution that's just over there starving You're working on the problem. You're on ChatGPT asking questions about the problem. I'm not saying don't use ChatGPT. I'm saying get on ChatGPT and research the solution. I'm not saying you can't use YouTube. YouTube is an awesome resource, but I don't want you on YouTube watching videos about the problem. I want you on YouTube watching videos about the solution. I'm not saying don't pray. I'm saying stop praying about the problem. Stop describing the problem to God and start getting in your imagination and letting God help you brainstorm the solution. Like when you see everything we doing today, we got Abundant Living, we got Identity 2.0, we got Night School, we got Creators Create, we got iCoach Coaches, we got iCoach Bosses, we got all these different brands, we got Successful Stoners, we got all these different streams of income, we got all this different stuff going on. The crazy part is I didn't come up with none of it. I didn't come up with none of it. I did what I called getting pregnant. Sometimes men say, I'm not getting pregnant. Well, Stay barren. Stay not keep doing what you doing. Stay not make making things at your own. But I got pregnant with this idea. I got pregnant with this belief that it was possible for me to get paid to do things that I would do for free. I got pregnant with this idea that it was possible for me to get paid to do things that I would do for free. And this is why I use the analogy of being pregnant. I love this analogy. When you watch a pregnant lady. You, you can watch it a whole 9 months. Guess what you're never going to see her do at any point during that 9 or 10 months? You're never going to see her go out and look for a brain. You're never going to see her go out and build a spinal cord. You're never going to see her go out and say, okay, I got to collect 100 trillion cells. I need to get a mouth. I need to get the eyes. I need— she don't got to go out and build the baby. She just has to allow the baby to grow inside of her. If she gives the baby an environment to grow in, if she lets the baby borrow her womb, the baby will build itself. I'm gonna slow down because I want y'all to think on that for a second. She doesn't have to build the baby. You've never seen a pregnant woman walking around. It's okay, my baby due in seven months. Oh God! Okay, I don't got the brain yet. I don't got the heart. I don't. Oh God! What I'm supposed to get a brain for? Excuse me, you got a brain? Did did you not use it? You gonna say huh? Oh, I need a brain. Do you know I can get a brain? You gonna like a brain like. Inside of somebody's no, not without going to jail. No, no, ma'am, I don't. No, I don't know where you can get a brain. You know what her role is? To not stress. You know what her role is? To give the baby things that encourages the growth. Take her prenatal vitamins. If she's drinking and smoking, she might want to stop doing that. But her job is not to build the baby. Her job is to create an environment that makes it as easy as possible for the baby to grow in. Your job is not to build the business. One of the things that I've been literally like that I've been beating into my clients lately. This change that we're— we're not building this change, we're growing this change. I want you to think about it. You build a house, you grow a tree. It's not something we're building, it's something that we're creating an environment to where it has no choice but to grow. It's not your job to make it happen, it's your job to not abort it. You don't gotta make the baby show up, you just gotta not abort it. You just gotta say, yeah, you could borrow my I'mma do my best to not stress. The, the, the— I'mma do my best to not smoke cigarettes. And in this analogy, the equivalent of the cigarettes and the drinking would be on social media watching content that talks you out of the baby, talks you out of the business, watching content about how it's oversaturated. And one of the things you got to understand about social media— and this— oh man, this room could be so much bigger if I didn't use what I— if, if I would just use what I knew for evil, this room would instantly double in size. What you got to understand about social media is that when people want to sell you things, they do it by selling you fear. They sit down and actually ask themselves, what's already keeping this person up at night? What are the problems that they already have? And the first thing they do is activate your fear, because once you— the instant you get in fight or flight, you just became what we call hyper-suggestible. So when I tell you buy my thing and it's only $19.99, buy my thing and it's only $10,000, but don't worry, we got Afterpay, we got Klarna, man, you gonna get— because you're tired of You tired of that, right? You tired of arguing with your wife, right? You tired of looking in the mirror and not seeing they they're they're selling you your fear. So a lot of this stuff you just got to cut it off because the the idea behind it is to sell you fear and then sell you the so sell you fear so you could decide to buy the product. They don't sell you the product; they sell you your own fear. And as they sell you your own fear, you decide to buy the product. We don't do that over here. We gonna start from the we gonna start from the solution. You could be doing have anything you desire. God did not give you a spirit of fear. So the first thing I got to do is get you to put the fear down. And what I've come to understand that you don't got to scare people into buying your product. You just show them that you know what you're talking about. You just show them that in it's a certain area to where you're second to none. They'll and what's gonna happen is they're gonna go out and use the free advice. They gonna go out and use the free stuff, and they gonna say, "Oh man, well." I've doubled my income listening to his free stuff. I got through my divorce listening through his free stuff. I lost 20 pounds listening to his free stuff. I wonder what's gonna happen if I do that Identity 2.0. I wonder what's gonna happen if I actually give him some. I don't gotta scare you. I just gotta show you that you can't lose with what we do over here. I just gotta show you that after you see that it work, you gonna come over here and say, Jay, please take my credit card. I'm gonna say, man, I'm busy. You gonna say, Jay, please take my credit card, man. I'm gonna say, listen, man, it's gonna be 2 or 3 weeks. You gonna say, Jay, if I gotta wait 2 or 3 weeks I would, but I don't got to scare you into taking action. But just, I want to warn you, it's a lot of people on the internet, that's how they make— they make their money by keeping you scared and giving you a piece, an itty-bitty piece of the solution. Then when you get that itty-bitty piece and you got that, then they gonna sell you the next piece of the solution. That's not what we do over here. That's not what we do over here. You could be, do, and have anything you desire. There's nothing you can't be. There's nothing you can't do. There's nothing you can't have. Your only limit In your life is your own imagination. As you scrolling through social media for the rest of the day, I want you to be mindful how many times people try to scare you into buying what they're selling. I want you to just keep a tally and what's going. But what's been happening is this has been happening for years. Jay, I don't know why I'm struggling with anxiety. Okay. Jay, I don't know why I struggle with overthink all day long. You got people scaring, trying to scare you into buying these stuff. God didn't give you a spirit of fear. You got to start asking yourself, who would I be if I already had everything I desired? Now what would I be doing? You got to understand, your being creates your doing. What's going on, Kai? Your being creates your doing. I want y'all to put being creates doing. Put that in the chat for me. Being creates doing. Put that in the chat. Being Creates doing. Okay, think about it. When you be angry, when you be angry, you don't need a whole lot of willpower to stomp your feet. In fact, you need willpower not to stomp your feet. When you be angry, you don't need willpower to raise your voice. You need willpower to not raise your voice. Are you following me? When you be sleepy, you don't have to make yourself go to bed. Just be still. When you be hungry, you ever went grocery shopping when you was being hungry, man? You threw all types of stuff in that cart. When you be, you accidentally do. Okay. And you're doing creates your having. Put that in the chat. Doing creates having. I want you to see this pattern because once you see it, you're going to have a hard time unseeing. As a matter of fact, that's one of the things on my board. Be, do, have. We got it on this little ladder here. Be, do, have. When you be angry, you accidentally do angry things. You accidentally, you accidentally have a fight when you be angry. Okay. Be. So my question is, what do you think would happen if you be successful? Now, the thing that I want you to understand about being is being happens. Inside of you, being does not happen in your bank account. Being does not happen in your credit report. Being does not happen in the piece of paper that you get from the doctor. Being does not happen in your TikTok following. Being does not happen in your profit and loss statement. Being happens in your mind. Being happens in your heart. Being happens in your endocrine system and your nervous system. Being happens in your expectation. Being happens in your belief. Being happens in your internal dialogue. Being is invisible. Who you be? Is invisible. Now what you do is visible, but what you be is invisible. So don't mistake being with having. Don't mistake being with doing. Being is what's going on inside of you, okay? So when I say be successful, they say, but Coach J, I'm not successful. And you're gonna keep not being successful until you be successful. Being is in here. So Coach, you saying fake it till I make it? No, I'm saying be it. But coach is not here yet. It's listen, you can't do it, you can't have it until you be it. So if you need to have it before you can be it, can't you see how you trying to skip step number one? You trying to jump straight to having, and you feel like you can't be until you have, when being is literally the grandfather of having. Doing is the father, having is the son. Uh-oh, hold on, let's back That. Does that make sense? Being is the grandfather, doing is the father, having, having, delivering is the result. Notice the thing, Divine, when you be, you don't got to push yourself. You got to push yourself when you skip the being and try to jump right to doing. No, being is the grandfather. Doing is the Father. Having is the Son. Having is the thing in the Father, the Son, the Holy Ghost. Having is the thing in physical. Jesus was God in physical form, the Son. You see what I'm saying? Now, how you gonna have the Son if there wasn't a Father? How you gonna have the Father if there wasn't a grandfather? The grandfather is being. Who am I being? Who am I being? Like, I had a lot of my mentors become my mentees when I stopped waiting on— when I stopped waiting on the bank account, I stopped waiting on accolades, I stopped waiting on applause, I stopped waiting on the followers. Who would I be if I was already the number one hypnotist when it comes to high performance? Who would I— who would I be if I was the hypnotherapist that other hypnotherapists called when they had a hump that they couldn't get over with performance. Who would I be if I was the guy that everybody wanted to pick his brain? What would I be believing about myself if I was already that guy? What would I be thinking if I was already that guy? What would I be focused on? What would I be ignoring completely? And as I sat in that for about 2 or 3 years, something crazy started out. We started to get like mail. They say, hey, you're— just so you know, you're the number one hypnotherapist in Dallas, Texas. It's this thing called 3 Best, and we're having an event, and you can come collect your plaque. Now, you ain't going to collect no plaque. I ain't paying you to put some stuff on a plaque that I already know I was there when I was being it. It feels good to be recognized. It feels good when people call, say, man, I asked ChatGPT who's the number one hypnotist for high performance, and it said you. It feels good to know that, but ChatGPT ain't telling me nothing that I didn't know already. I was being it. And being it caused me to accidentally read a lot of books. Being it caused me to accidentally travel the world and seek information. Being it caused me to accidentally spend over $100,000 on information, on books, on classes, on certificates. Being like— as I was being it, I accidentally did some really cool stuff. I accidentally met some really cool people. And it's impossible for me to be this version of me and then accidentally do the things that I want— that, that this version of me has to do. Not want to do, not gotta do, but has to do. And as I be this version of myself and I do those, I'm gonna accidentally park some really cool shit in the garage. I'm gonna accidentally like I'm gonna get a new house on. I'm gonna get a nice house on accident. I'm gonna drive some really nice cars on. I'm gonna go to the store and buy some designers. I don't gotta chase this as I was big. How could I be the best hypnotist in the world when it comes to high performance? How can I be the best hypnotist in the world? And as I be that person, I gotta do the stuff that the best hypnotist in the world— how I'ma be him, do that stuff, and not get them? Like, you thinking smart if you think— if the first place your mind goes when you hear abundance is to money, you— man, listen, I got some numbers in this phone that could do things that money could never do. I got friends, I got people who feel like they owe me a favor because they happen to get on my schedule at the darkest moment in their life, and we put them back together and reminded them who they are. Now they back with Jay. If you ever need anything, and I mean anything, Anything, man. You don't hesitate to call me. I got the gift to get the gift to gab and got me places that money could never get me. Knowing how to talk to people and understand, like I hear what you saying, but I'm also hearing you not say that unless we do unless we do what? Unless we do what? It's it's nothing. We'll be at the restaurant. My wife coming out. She said they say they book. They say they ain't got no more. I said I'll be right back. Baby, she said, baby, they just said thing. Baby, I will be back. Tell me how you got us. They using here flirting with this lady. Listen, I got it did. But but but but money is. I'm not. I would never say money don't matter. Money matters. But you gotta you gotta put money in its place. Okay? You got you gotta put money in it. What you gotta understand is money is a feminine energy, and this ain't what we talked about. But somebody needs to hear this sales source when they yanked me over here. What you gotta understand about money is money is a feminine energy. And feminine energy wants a structure to operate in, and it doesn't want to create that structure on its own. Feminine energy wants to surrender. Feminine energy wants to be led. Now, it's not saying that feminine energy can't lead because feminine energy can lead. But when feminine energy leads, it leads with a chip on its shoulder because it don't want to lead. So it's like if you're going to make me lead, I'm going to make you jump through some loopholes. I'm going to. I'm going to. I'm going to. I'm going to make you. I'm going to. Since you're going to make me lead, I'm about to work the hell out of you. You you've. Seen it. You've seen when a man is leaning on a woman heavily than she would like him to be leaning, she starts talking to him like he's one of the kids. Turn that game off, come clean this kitchen up. You like, she talking to him or she talking to the— nah, she— oh wow, she talking to him. Okay, she like, I don't want to leave, but since you gonna make me leave, since you won't be the masculine energy, okay, yeah, I'mma leave. And I'm, I'm— she gonna be a slave driver. That's, that's the situation that a lot of people in. Money's like, all right, I wish you would just leave, but since you gonna make me, I'm about to Work the hell out of you. No, you got to put money back in its place. You got to create a structure and say, "Hey, money, this is how I want you to come play in this structure." Watch how money runs to play in a structure that you created. You can't let money create the structure. You create the structure. You got to start spending money and stop letting money spend you. Does that make sense? You make money. Money doesn't make you. You make money. You got you got to flip it. You got to remember who you are. God did not give things dominion over you. God gave you dominion over things. I don't know who needed to hear that. Somebody did, because that was not on my agenda to talk about today. But money is feminine. Don't you ever forget it. And don't you ever catch— allow yourself to say silly things like money is not important, money doesn't matter. No, no, no, no. Imagine if my feminine wife overheard me say, man, no, my wife don't matter, man. No, I would be successful without— no, man, it's just— no, my, my wife, my wife don't matter, man. My wife will go out of her way for the next week to show me how much she— I said, baby, ain't got no socks. Well, what you telling me for? I don't matter, baby. We gonna eat today, baby. I don't know what you're gonna eat today. Me and the kids are full. I don't matter to you. My— so if you saying things like money don't matter, money— say, okay, I'm gonna show you how much I'm— oh, what my light bill? I don't know why you talking to me. I don't matter. I don't matter. Go pay your light bill with your spirituality. Go, go pay your light bill with love. Don't you ever say things like money don't matter. But money is not the boss of you. You the boss of money, okay? When I first started working with athletes— let's pivot back into where we was before we got on money— when I first started working with athletes, one One of the first convers— not one of the first convers— the absolute first conversation I have with every athlete I work with. I don't care if it's a seven-year-old playing Little League or a twenty-three-year-old in the NFL. The first conversation I have with every athlete: you don't get a trophy and then become a champion. That's not how it works. What happens is you be. Remember what we say? Being how you be a champion. You be a champ. We get you running the internal dialogue of champions. Champion. We get you running the expectation patterns of champion. We get you running the temporal orientation of champion. We build you the identity resilience. As we get you being a champion, you're gonna start to accidentally show up to practice early and leave practice late because that's what champions do. As we get you thinking like a champion and feeling like a champion and believing like a champion, you're gonna accidentally start spending more time in the weight room because that's what champions do. You're gonna accidentally start eating more protein. You're gonna accidentally start going to bed earlier. You're gonna accidentally drink more water because that's what champions do. You're gonna accidentally— I love the word accidentally— you're going to accidentally start holding yourself to a higher standard and start holding your teammates to a higher standard because that's what champions do. You know what else champions do? Win trophies. If you just be a champion, man, you will accidentally win a trophy. But if you need to get a trophy before you can be a champion, you'll never get a trophy. Trophies don't make champions; champions make trophies. Does that make sense? If you want to have a million dollars, I suggest you be a millionaire. Money doesn't make millionaires. Millionaires are people who are really good at making money. Does that mean if you waiting on money to make you a millionaire, you'll never have? You'll never get it. You need to be a millionaire so that you can think like a millionaire, so that you can execute like a millionaire, so you can speak with the enthusiasm of a millionaire, so that you can shake hands like a millionaire, so that you can influence people and convince people like a millionaire. If you need the money before you got access to the influence, how are you going to influence the people to get the money? If you need money before you You can access the ideas, then make the money. How are you gonna get? You gotta be a millionaire. If I was a millionaire, what would I believe? What would be my story around money? Okay, I'mma start believing that now. I'mma start telling that story now. What would I expect when it came to money? If I was a millionaire, how would I act when it was time to pay bills? What would go on in my body as I was paying my bills? I wouldn't. It just it. It wouldn't be— I wasn't complaining when I was flipping the light switch. I wouldn't be complaining when I was giving to people. Okay, let me start doing that to the best of my ability now. Let me start being a millionaire. As you be a millionaire, you're gonna accidentally make you some millionaire friends. As you be a millionaire, you're gonna accidentally pick up some books that only a millionaire would think to pick up. As you be a millionaire, you're gonna accidentally say, man, ain't nothing wrong with this iPhone. My 16 work great. This $1,000 I was going to drop on the 17, millionaire me going to go buy $1,000 worth of Apple stock. Like, the, the— as you be a millionaire, you going to accidentally start to handle your— the little that you have like a millionaire. The scriptures say that the rich will get richer and the poor will lose the little that they have. If you keep being poor, you going to lose the little that you have. But all it takes is a decision to be rich and you going to get richer and richer and richer and richer. And you got to stop confusing not finished with not happening. And you got to stop confusing not finished with not happening. Okay, imagine a woman being 3 months pregnant and she's confusing not finishing with not happening. That's not here yet. What you mean it's not here yet? Duh, it's not finished cooking. You don't want to give birth to that thing right now. It looks like an alien. Let it keep— let it get— I remember looking at my daughter's ultrasound for the— that first ultrasound, her mom going, she's so cute. I'm like, She, she, she's something. But, but we— don't you dare push that thing out. You let her, let her, let her keep growing inside of you. Leave her in there. She's not ready yet. She got, she got some work to do. Mark in the flesh, Johnny. She got some work to do. She, she got some more growth. Some of you, boy, you would— you scare the hell out of yourself if you gave birth to that bit, to that business right now. Stay pregnant. It's ugly right now. It's hideous right now. Ain't nobody finna invest in that right now. You want to hold a baby? Uh-uh. Let that baby grow full term inside of you. Let that vision grow inside. You would scare the hell out of yourself if you push that baby. And if you push that baby out at 2 months— 2 months— if you push that baby out 2 months into a 10-month process, that's not a delivery, that's a miscarriage, actually. Some, some of the stuff that you want to push out right now, if you push it out right now, it would die. If you pushed it out right now, it would die. It's somebody trying to manifest an opportunity to give a keynote speech right now. They don't even got a keynote speech. Like, slow down. What are you, what are you doing? Let me tell you something that I've learned about success and desire and accomplishing things. I'm at a point where I have accomplished everything that I set out to accomplish like 10 years ago. Everything that I set out to do 10 years ago, I've done it. But guess what I did when I accomplished everything that I desired? I gave birth to some new desires. I remember living in Washington, in Washington State. I used to own a cleaning company, and it was this one house that the company cleaned, and I fell in love with this house. And I told the owner, I said, hey, if you ever sell this house, rent this house, if you ever do anything with this house before you put it on the market, before you do anything, call me. I love this house. About 2 years later, that lady called me and said, Jay, my husband just got an opportunity. We're, we're open to leasing it, we're open to renting it, but we also— if you want to sell it, because we don't plan on ever coming back to Washington State, if you, if you want to buy it, we'll— let's get done. I got my house. I had been living in that house for about 3 months, and it was— I, I missed this house dearly. It was a balcony on the back of the house, and you can look in any direction. You was looking at mountains. And one day I was sitting on that balcony, living in the house about 3 months, and it was this hill, and I saw another house. And I said, oh, that's the next house. And I'm going— I'm in my, my conscious mind's going, what are you doing? What are you talking about? You just bought this house. This is how— and in that moment I realized something. Even once I get that house, guess what? It's gonna be another. Even once I get that car, it's gonna be another car. Like, you can really just slow down and enjoy the process because you're never gonna get finished. You can get everything that you desire today. Guess what you're gonna do? You're gonna give birth to some more desires. Slow down. Enjoy the process. Enjoy the pregnancy. Go take— go do a maternity photo shoot. Take the time to get the nursery looking the way that you want it to look. Take that, that time to Prepare an environment for the baby. Plan a nice baby shower, have a gender reveal, like enjoy the process. One time I was working with this lady, she was losing over 100 pounds, and I had to say, hey sis, you understand you're not gonna lose 100 pounds in one hypnosis session. Actually, let me come here. Let me tell you what we're about to do. We're about to have the time of our life while losing 1 to 3 pounds a week. Actually, I want you to get this concept of losing 100 pounds out of your mind, and I want you to come join me in this process of losing 2 pounds 150 times. But as we losing this 2 pounds 150 times, we're about to dance. You about— you about to dance 50 of those pounds off. You told me you like swimming. You already told me that you hate the gym. Guess what? I'm not gonna make you go to the gym, but you told me you used to go swimming all the time. You finna swim off another— we finna dance and swim and have a time. We finna laugh, we finna tell some jokes. We finna do some partying. We finna go ahead and get you your little back outfits and picked out. We finna start shop. We finna start preparing space for the back, but we're not gonna sit here with our face balled up like white man. It's gonna take us some time to lose 100 pounds, but it don't mean that you got to stay angry en route to losing 100 pounds. I'm in the process of losing 60 right now. I'm down like 29, but I'm not gonna wait until I lose 60 pounds to be sexy, man. You better What? Shoulders back, chest out, chin up. I'mma go like I'm— I understand it's gonna take me time to get there, but mentally, what if I told you I'm already there? And this is the thing about me already being there mentally, because I'm already there mentally, a certain thing I go, nah, man, I'm not gonna eat this shit. Do you, do you see this body? Now they might be looking at me crazy like, what, what body? Like this body. Like in my mind it's already here, and because it's already here so much— now it's hard to stick to a strategy It's hard to stick to a strategy when you feel like it's never gonna happen. It's hard to stick to a strategy if your story is, my grandmother is bigger, my mom is bigger, all of my aunts are bigger, we're just big people, we carry weight, we carry weight. If that's the story that you're telling, you're gonna have a hard time sticking to it. But if we put down that story and we get a story going about how your body is a fat-burning, muscle-building machine. Every step that you take is getting you closer to the body that you desire. Every time you say yes to protein and no to content— no to these crappy carbs— you just got— every sip of water that you take is a trope. As we reprogram the internal dialogue, as we change who you be, you're gonna accidentally be a little bit lighter every time you step on the scale. You're gonna accidentally notice, wait, these jeans are falling off of me now. And you can have the time of your life en route. In order to get the things you want, you need to become a person worthy of those things. Yeah, I know you attracted to the My question is, is the thing attracted to you? All right, this stuff making sense, guys? Thank y'all for getting the taps together. We up to 30K taps. I was, I was worried about y'all at first, I ain't gonna lie. I see we only got 12 new followers. If, um, you haven't hit the follow button yet, what you waiting on? Ain't this stuff delicious? Don't this stuff make sense? If it's your first time kicking it with us, I'm Coach Jay. I'm a clinically trained hypnotherapist. I'm the founder of Identity 2.0. We're based out of Dallas. We work with athletes, entrepreneurs, executives, founders, day traders, MMA fighters, people in sales, realtors, like all types of people, and we help them get out of their own way. We help them overcome things like imposter syndrome, second-guessing theirself, procrastination, burnout, overthinking, playing small. I'm afraid of public speaking, Coach J. I struggle with consistency, Coach J. I'm afraid to go live. Let's change your identity. Let's change your Identity. Identity is where my mind goes when it comes to change. My identity doesn't go— I mean, my mind doesn't go to behavior. It doesn't go to willpower. It doesn't go to affirmations. If you want to piss me off, start doing affirmations. My mind goes to identity when I think change. When somebody says, Jay, can you hypnotize me to quit smoking? My mind goes to identity. Yes, I will help you build the identity of a person who wouldn't dare Put a cancer stick in their mouth. You a baseball coach and go by Coach Jay? That's what's up. When someone Jay, can you hypnotize me to lose 100 pounds? Yes, I will help you to build an identity that prioritizes protein. Yes, I will help you build an identity that's excited to drink water. Yes, I will help you build an identity that will accidentally lose 100. It's not my mind doesn't go to behavior; it goes to belief architecture. It goes to what's going on somatically in your body. It goes to temporal orientation and how you. What's your story of the past? What's your expectation of the future? What's your identity resilience? Like, I don't care what's going on out there because what's going on out there has always been a reflection of what's going on in here and in here. And if I change what's going on in here and in here, you will accidentally change what's going on out there. Okay, I don't have to make you quit smoking. I got to change the story that you tell about cigarettes right now. Your story around cigarettes is it helps you to relax. Relax. It's a way for you to make friends. It gives you something to do when you're stressed. It's something you're using to regulate your nervous system. I don't got to make you quit smoking. I got to get you telling the story. Every time I suck on this cigarette, I'm sucking cancer out of a straw. Every time I'm sucking on this cigarette, I tell my kids I want to spend less time with you. I don't want to be around to walk you down the aisle. I don't want to be around to meet my— I got to change the story that you tell about cigarettes. As I change the story that you tell about cigarettes, you will accidentally forget to remember and remember to forget all about smoking. Like, think about it. You don't need willpower to not lick a toilet seat. You know why? Because of the story that you tell yourself about toilet seats. Because of the images that come in your mind when you think toilet seat. Because of the feelings that surface in your body when you think toilet seat. You don't not lick a toilet seat because you have willpower. You don't lick a toilet seat because you have zero desire to lick a toilet seat. I don't go. I don't want you using willpower to not smoke. I want you to look at cigarettes and go, hell no! We don't change the behavior. We change what's going on inside of here. It's creating the behavior. That's it. That makes sense. And it's not that you prefer the old you over the new you. Is that the old you has more neurology than the new you? That makes sense, Johnny. You don't prefer the old you. You wouldn't be sitting in rooms like this if you preferred the old you. It's certain books that wouldn't be on your shelf if you preferred the old you. You, you would have scrolled out of here a long time ago if you preferred the old you. You definitely prefer the new you, but you got to build the beliefs that complement the new you. You got to build the expectations to complement the new— you don't force the new you. The Bible says not by force, not by might, but by my Spirit says the Lord of Hosts. Look at the word identity. I-D entity. An entity is a spirit. An entity— by the entity that I identify with, by the spirit that I identify with. Look at this word. I love this word. I-D entity. Look at it. I-D entity. Put a 1 in the chat if you got an ID. Let me see what time my first appointment is. We, uh— time is moving. Give me a second. Time Time is moving. How long we been live? Hour 5 minutes. Time is moving quickly. Look at that word, ID entity. Give me just a second. Give me just a second. My first appointment today is— okay, it's at 11. We got a little bit of time, but it's time to start. Landed. All right, so put a one in the chat if this stuff has been useful, and put a ten in the chat if you plan to come back again. There is nothing you can't be. There is nothing you can't do. There is nothing you can't have. Okay? Your only limit in life is your own imagination. Your only limit in life is your own imagination. If you change what you're doing with your imagination. If you change the story that you're telling yourself, you're going to accidentally accomplish some really cool stuff. I want to embed this sticker inside of your mind. Read it, read it, read it, read it, read it, read it. It's more important than my face. I want you to look at this sticker. If this right here is the center of your self-development strategy, if this right here is the center of your success strategy, I'm not surprised you're failing. This is not about willpower. This is not about motivation. And I promise you, you can never do another affirmation in your life and still get everything you want. Okay? Willpower is not the strategy. I do have a nice face. Appreciate you. But this is one of my gifts. My mom and dad got it for me. All right? Motivation shouldn't be the center of your self-development. I've coached hundreds of high performers. Hundreds of high performers. They don't run off of willpower. They don't run off of motivation. They don't run off of affirmation. You are out of your mind. You are out of your mind if you think that people like Kobe Bryant were running off of willpower, motivation, and affirmations. They weren't. He wasn't. He wasn't using willpower to get out of his bed at 4 AM and go work out. He had an identity to where staying in bed felt like suffocating. You see, willpower to make himself do it. The voice inside his head is like, we got to get out of the The feelings in his body is like we got to get to the gym. The story that he tells himself—it's like if I don't get out of this bed, I'm letting my competition get a leg up on me. Does that does that make sense? His goals need him at the gym for the things going. He's not using willpower. He's not using motivation. Motivation is sugar. It spikes and it's gone. Identity stays the same no matter what's going on outside of you. That's why we put so much emphasis on identity. That's why we put so much emphasis on identity work. I don't care about your habits. I don't care about your behaviors. I don't care about what you do. And my clients go, Jay, what do you mean you don't care about what I do? What you do is a direct result of what's going on in here. All we got to do is change what's going on in here and you're going to accidentally do some new stuff out there. So I'm about to land, guys. I got to transition. Yo, we got 47 people in here. Usually in a room this size, I have about 3 people that's ready to take the next Step. Oh, there you go. Unfiltered is one of them. She already asking. Unfiltered, we start with something called an identity diagnostic. An identity diagnostic is $99. You go to icoachbosses.com and that's where you purchase it at. When you purchase an identity diagnostic, give me just a second to show you what we do with the identity diagnostic. An identity diagnostic is the equivalent of taking your car to a mechanic and Um, you know it won't start, but then the mechanic got to figure out why it won't start. Is it a fuel pump? Is it the battery? Is it the alternator? Is it the starter? Is it the ignition? The identity diagnosis, it doesn't just say, okay, it's broke. Duh, we know it's broken. We know you have a fear of public speaking. The identity diagnosis shows me, is it belief architecture? Is it somatic identity? Is it temporal orientation? Is it identity resilience? It shows me where it's broken. Then I use that report to build you a customized strategy to get you accidentally doing that thing. And And people always say, well, Coach, why, why do you say on accident? Because you weren't failing on purpose. You weren't losing on purpose. You weren't playing small on purpose. You weren't ruining relationships on purpose. Why do you want to be thriving on, on act on purpose? Why do you want to have to be— you weren't using willpower to fail. Why you want to have to use willpower to win? I want you winning on purpose. I mean, I want you winning on accident the same way you was losing on accident. I want you speaking with authority on accident the same way you were looking at the ground and afraid to shake hands. Hands on that. I want it to happen on— I don't— you only live about 2% of your day on purpose. So I know you can do it when you're using willpower, but I want you to be able to do it when the children aren't listening the way that you were listening, and your husband is doing things that you've asked him not to do a thousand times, and your boss is overstimulated. I want you to be able to do it when you're overstimulated, because guess what? You don't got access to willpower when you're overstimulated. So no, I don't want you using willpower to do it. You don't need my help to use willpower do it. You need my help to do it on accident. I want you accidentally walking in the rooms with your shoulders back, your chest down, and your chin up. I want you accidentally doubling the prices of the things that you sell. I want you accidentally negotiating your salary more aggressively. I want you accidentally setting boundaries. I don't want you— well, Jay, this new year I'm setting boundaries. And no, no, no, no, I want you to accidentally say, hey, I'm sorry, I'm busy, I can't do it. But last time— yeah, she dead now. She, she don't exist no more. If you could find her, she'll do it. But yeah, Yeah, yeah. I want you accidentally getting the gut, getting the guilt out of your gut, getting all that weight off your shoulder. I want you accidentally noticing like, wait a minute, I ain't had one of those tension headaches in weeks. I want that happening on accident. I don't want it happen. I don't want you using. Read this sticker. This is how I feel about willpower and willpower. I'm not gonna say willpower isn't important. Willpower does have a job to do, but willpower is not used the way that most people use it. Willpower is not designed to be used the way that most people use. Most people try to rely. On willpower all throughout the day. That's not how willpower works. You don't use willpower to control your body. You use willpower to direct your mind. You don't use willpower to make yourself do things. Like, you don't use willpower to make yourself go to the gym. You use willpower to discipline what's going on in here, to figure out what would I think, what would I feel, what would I expect if I already enjoyed going to the— you use willpower to change this, and then you accidentally go to to the gym. That's what screws so many. They trying to use willpower with the wrong part of the process. One time, this guy that I was mentoring, he was going into marriage number 3, and the other 2 marriages had ended because of infidelity on his part. So he was talking to me, and he, he wasn't one of my— we kind of had like a mentor situation. He's another hypnotist. And he goes, man, Jay, what advice— like, you, you do all this identity work and stuff— what advice can you give me about like being faithful, man? I'll be trying as hard as I can. I just always find— I say, hey man, you don't use willpower to be faithful. You use Willpower to not put yourself in situations where you need willpower to be faithful. You use willpower to tell your homeboys, man, y'all going to the strip club, I'm going home. You, you use willpower to say, I know what goes on in that environment, I'm not going to put myself in that environment. And then when you do end up in a situation that was out of your control and you need willpower to be faithful, you actually got some left because you haven't been leaning on it every step of the way. But you use willpower to put— to keep yourself out of situations where, like, you don't use willpower to not eat the candy. You use willpower to not put the candy in the, in, in the house in the first place. You don't— like, does that make sense? And then when you out with friends and the waitress comes over and say, would you like dessert, you haven't been using willpower to not eat the chocolate that you got at home consistently. So you actually got willpower to say, no, no thank you, I'm Good. Willpower is not—it's finite. Your willpower at 9 a.m. is not your willpower at noon. Your willpower at noon is not your willpower at 5 p.m. Willpower is largely based on how much protein you got in your body right now and how much sleep you got last night. Put a one in the chat if you stayed up past 12 a.m. last night. Watch this, and put a two in the chat if you haven't had any protein today. Watch the chat. It's going to show you why willpower should not be the center of your self-development strategy, and it's still going, and it's still going. So imagine being sleepy and malnourished and thinking you're going to rely on willpower, man. Go sit down. You are setting yourself up for to say I don't use willpower to be. I use willpower to just not put myself in certain situations. I use willpower to say no. Man, no, man. I ain't going. Or hey, yeah, I'mma come, but I'm bringing my wife. What you mean you bringing your wife, bro? If my wife can't come, I can't. I'm not coming, man. Well, the fact that you don't want my wife to come already letting me know what type of time y'all on. I'mma catch up with y'all boys later. I love y'all dearly, but I'm going home with my wife and kids. Like, y'all have fun. Been there, did that. Promise ain't nothing going on there that I that I haven't already. That I haven't already done. I guarantee it ain't nothing new there that I ain't seen before. Y'all have fun. I'm going home now. I got I got this big bag of willpower stored up for when I do need it, and I went to bed at a reasonable time last night, and I've had about 45 grams of protein this morning. All right, I'm supposed to be showing y'all the identity diagnostic, but my other monitor is acting crazy. So we're gonna do this from one monitor. What time is it? Oh, I gotta. Hurry up. I will just show you guys. I'll show you the final product of an identity diagnostic. We'll do it. We'll do it this way. I ain't got time to take you guys through the entire process, but pretty much it should take you about thirty minutes to take an identity diagnostic. And an identity diagnostic is going to have you do three things. It's going to have you take something called an E and P assessment. That's going to let me know whether you're an emotional or physical. Emotionals are people who use their emotions as a defense mechanism. Physicals are people who use their physical bodies as a defense mechanism. And the reason I want to know if you're emotional or physical is because you hypnotize an emotional very different from how you hypnotize a physical. You, um, and physicals and emotionals, they carry problems different. They carry trauma. Emotionals carry it in the mind, physicals carry it in the body. So that's the first thing I have you take. Then I have you take our in-house assessment, the 12 Dimensions Architecture. And I can explain the 12 Dimensions Architecture as I take you through this printout. Then I have you send me a photo of your handwriting. Handwriting is what you call an idiom. Motor response. You decide what to write, but you don't decide how to write it. You don't decide how hard you press down, which way the letters lean. Do you cross your T's all the way up here? Do you cross your T's down here? Do you dot your I's slightly off to the side? Do you dot it right on top of the dot? How much margin do you leave on either side? Where do you decide to sign your paper? Do you sign the same way you write? All of this tells me a lot of information about what's going on in here, and I use the handwriting to check the identity diagnostic because a lot of times you see yourself from inside of yourself, so you might overestimate some things and underestimate some things. I get to bump that identity diagnostic against the handwriting and it helps me keep you honest. And I can go, nah, that's not near— you say you're this, and I'm looking at the way you cross these T's, you're not that. Let's dial this, this back. But I take those 3 things and I build you an actual clinical report. Then I shrink the clinical report down to what I'm about to show you. And this is what you and I get on Zoom and we go through. So give me a second. I'm about to share my screen with you guys. Window capture. And if you decide to work with me, the $99 that you spent on the identity diagnostic actually goes towards the cost of your session. Uh, we're going here, we're going here. All right, we're going here. All right, so let me show you guys what I'm looking at when I do an identity diagnostic with you guys. So this particular one we're looking at, they scored a 67% on the identity diagnostic. Give me a second. Scored a 67% on the identity diagnostic, and we always start with something that I call the core contradiction. When people need my help, what's typically going on is there's a part of them that know that things should be better. That's the part of them that hired me. But there's a part of them that's not allowing that better to happen, and that's the part where the problem lies. So this person, their inner voice is at 77%, their temporal orientation is at 77%. But when we get on the other side of this thunderbolt, we see that the automatic system doesn't move toward it. Their behavioral responses are at 40%, their identity resilience is at 47%. So I sit down for an hour and I get into a very detailed analysis of what all of these mean, what all of these different numbers mean. This is what I'm talking about when I say an identity diagnostic. Whenever I talk about identity, these are the 12 things I'm talking about. So I sit down with an hour talking to this person about how your behavior responses are fighting your relational self and your inner voice. And although these are not in the red, they definitely got room for improvement. But we sit down and talk about their identity identity in detail. As we talk about their identity in detail, they're gonna have several— they're gonna have several, oh wow, so that's why I could do it in these, but I can't— yeah, it's a perspective and worldview problem. But we talk about all of that. Then I get into their handwriting analysis and some of the things that I saw in the handwriting. Then we talk about what I recommend for how we fix this. This person, we got to start with identity resilience first. With the identity resilience at 47%, It's no point in trying to change behavior. So we would change identity resilience first. Then after, after identity resilience, then we'll work on the emotional baseline because that's the floor that everything else rests on. So we got to get that at least into the 80s. Then we fix attention. Now pay attention to where we start with behavior. With this person, we're not touching behavior until after we get identity resilience, emotional baseline, and attentional architecture. And after we get that where we need it, once we get that where we need it, by the time I start hypnotizing them in the area of behavior, they going to accidentally be already doing a lot of that stuff. Then we going to change somatic identity once we got evidence coming in that I'm not stupid, I'm not an idiot, I'm not a screw-up. My attentional focus and my emotional baseline was corrupt, but I'm not stupid. And then and only then do we start working on what's going on inside of the body. And it's going to be so much easier to get this person feeling different because they got proof in the last week that, Jay, I'm noticing things that I didn't notice this before. I'm feeling better than I ever felt. But that's what we do with an identity diagnostic. That's where I build every strategy from. A lot of hypnotists, you come in, you say, I don't feel confident. They say, take a deep breath, close your eyes, you are confident. You will walk into environments with your shoulders back and your chest out. And imagine what it feels to be confident. Let's switch it. And those things work, but you miss things. Then that person feels great for a month. Then the first time it's pressure tested because we didn't strengthen the identity resilience, they're right back to the old An identity diagnostic keeps me from missing those. I've been doing this for 20 years, so I've had sessions where I got those results and they're great for a month, but then they're back. Identity diagnostic is something that we built over time when I'm still— when people were coming back and I said, okay, I got this piece but I didn't get this piece. Identity resilience keeps me from having to see people again because we gonna catch it all on the first swing. I'm gonna catch things that you aren't even aware of that are getting in your way, and we going to take care of that in the first swing. So anybody who wants an identity diagnostic, you go to icoachbosses.com. Listen to the name— I Coach Bosses. Ty, how many sessions? It depends on what the identity diagnostic come up. Uh, sometimes a lot of people identity is solid, they're missing clarity. That's somebody I might see for one session. Sometimes somebody just wants to quit smoking cigarettes. I don't need to talk to you for— we could quit smoking cigarettes in one session. But sometimes people show up and the identity score might be a 48. Uh, you might spend 6 weeks with Coach J. So it just, it depends. I, I like, until I see the diagnostic, it's like asking me how long is a piece of string. It's like pulling up to the mechanic and say, how long you need to keep it? You're like, bro, I don't even— I, I don't know. You, you want me to put your license plate on? You want me to— you want me to add some washer fluid to it? Or you need a new transmission? Mission. Like, I, I don't know yet. I don't know. But those are available at icoachbosses.com. But keep in mind, I coach bosses. I don't coach babies. I don't coach people who want to complain but don't want to change. I don't coach people who looking for somewhere to vent. And before I work with you, I like, I like my people to be at a place in life where you have accepted the fact. I didn't say you got to be excited about it. I didn't say you have to be happy about it. You could be pissed off about it, but I need you at a place where you have accepted the fact that you're going to have to repair some things that you didn't even break. You're going to have to repair some things that mom broke, that dad broke, that stepdad broke, that stepmom broke, that high school football coach broke, that ex-husband broke, that ex-wife— you're going to have to fix some things that you didn't break. If you're not there yet, keep coming to the live, keep going on the YouTube. I promise you, you'll accidentally get there. But before you purchase an identity diagnosis, before you spend any money, I need you at that spot where you understand, okay, Jay, I get it. I'm pissed off about it, but I get it. They, they said things to me that you should never say to a child, but it's, it's based on me to fix. They, they can't— even if they willing to fix it for me, they can't fix it for me. They, they can't. So I need you at a place where you have accepted that. Um, one in the chat if you're planning on getting an identity diagnostic, just so I can keep my eyes peeled and be able to send you guys your, your login credentials so you can take your assessment. Okay, Tyrone, you're grabbing one. Uh, Unfiltered, you're grabbing one. Okay, so you guys go to icoachbosses.com. And tell you what, this is what I'm gonna do since you guys taking action swiftly.
