Coach Jay Shaw argues your financial struggles trace back to your identity, not circumstances. He presents an "Identity 2.0" framework claiming that reprogramming your subconscious through hypnosis automatically reshapes outcomes. Champions develop a winning identity first, then the trophies and money follow.
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And we're gonna talk about how every problem you have, we could trace it right back to your identity. Every problem that you have, we could trace it right back to your identity. If you don't know me, welcome to the party. I'm Coach Jay. I'm a high-performance hypnotist, man. I hypnotize athletes, entrepreneurs, executives, founders, day traders. I like to go on here on TikTok and just give away game, man. Give away game, help you get unstuck. Help you forget to remember and remember to forget about those things that's holding you back and help you to hyperfocus on your abilities. Start to use that imagination on purpose. What's going on, Michelle? What's going on, Alexandria? How y'all doing, man? What's going on, Garcia? Y'all get on in here. We working with less than an hour, so we gonna come in swinging, man. We gonna be talking about the fact that you could be, do, and have anything you desire. We're gonna be talking about the fact that nothing can stop you except for you. Gonna be talking about the fact that your only limit in life is your own imagination. What's up, Michelle? If you could think it, you could do it. If you can't think it, voilà, that's your problem. Class over, dismissed. If you can't think it, you can't do it. And a lot of people stay on thinking this their downfall, and they swear it's their government, they swear it's the economy, they swear it's the tariffs, they swear it's the TikTok algorithm. They think it's everything except what's going on in here. Every problem is a thinking problem. Appreciate you, BB. Appreciate you. Every problem is a thinking problem. If you could think it, you could do it. If you can't think it, how are you gonna do something you can't think? How are you gonna do something that you can't think? We could trace your bank balance right back to your identity. We could trace the quality of your relationships right back to your identity. We could trace how your business performs right back to your identity. Every problem is in the identity. What's going on, Trinh? How y'all doing, man? Get on in here, tap the screen. Do not come in here playing. Tap the screen, tap the screen. We give away way too many gems to be sitting here without taps. Let's go. What's up, Kurt? How you doing? Welcome to the live, welcome to the live. It's your first time kicking it with us, man. I'm Coach J, high performance hypnotist. I'm the founder of Identity 2.0. That's my private practice located out here in Dallas. I hypnotize athletes, entrepreneurs, Executives, founders, day traders, MMA fighters, tennis players, pianists, all types of people, man. I teach them how to use that thing on their shoulder. My granddad called it a hat stand. I teach you how to use that hat stand, man. When you start using the hat stand on purpose, you'll be surprised what you accomplish on accident. Nothing can stop you. You right here listening to my voice, nothing can stop you. Now, it's all sorts of things you can get distracted by and take your creative forces out of your business, out of your relationship, out of whatever it is you're working on. Then you can start Putting those creative forces into what CNN and MSNBC and whoever else tell you to focus on. Understand that thing didn't stop you. It might have hijacked your focus. It might have hijacked your faith, but it didn't stop you. Nothing can stop you. Only thing that can stop you is you. What's up, Quinn? How we doing? Happy Tuesday. I wanted to say happy Monday. I took yesterday off, but today is definitely Tuesday. How y'all doing, man? Get on in here. Keep them tabs moving. Keep them towels moving. If it's your first time in the live, I'm Coach Jay. I'm the founder of Identity 2.0. My background is in clinical hypnosis. I hypnotize athletes, entrepreneurs, executives, day traders, founders, MMA fighters, pianists, violinists, lawyers, realtors. I hypnotize all types of people, help them break through things like imposter syndrome, Second-guessing theirself, procrastination, low energy, low self-esteem. Coach Jay, I'm afraid of public speaking. Coach Jay, I know I should go live, but I just get so nervous. All of it is a thinking problem. If we change the thinking, if we change the identity— you might not believe me when I say this, but I don't work on problems. I don't work on problems. I work on the identity that's responsible for the problems. If we shift that identity, watch what happens to the problem. First time here. I'm a stay-at-home mom. Is this for me? Absolutely. Do you got some things? Do you got some ideas in your head? Do you got some desires in your heart that you want to turn into something you could taste, touch, feel, hear, and see? Absolutely. What's going on, Bench? What's going on, Big? How you doing? Welcome to the live. Welcome to the live, man. Y'all keep those taps going. Y'all keep those taps going. What's going on, Johanna? What's going on, Makanda? What's going on, Rashad? Hey, thanks for the follow, user. All right, y'all. I'm hitting the ground running a little bit. I know I'm come a little bit today. I know I'm running a little boom boom boom boom boom. I got a two o'clock. It's one ten. So I got about another forty five fifty minutes that I could kick it with y'all. So may y'all get in here, tap the screen, ask questions. Let's run it up. Today we're talking about the fact that every problem you have can be traced back to your identity. I don't care what the problem is. Every problem that you have can be traced back to your identity. Your bank account can be traced back to your identity. The number on the scale can be traced back to the identity. The way your business is performing or not performing can be traced back to the identity. The type of relationships, the type of people you attract in your life can be traced back to your identity. And I'm going to tell you something. Affirmations, I'm not going to say they don't work, but they're not going to reroute your whole identity. Vision boards work, but they're not going to reprogram your entire identity. Y'all say identity in the chat, man. Let me make sure I'm not talking I'm talking to myself. Let me make sure I got the right people in here. Hello, this— let me make sure this thing on. Y'all say identity in the chat. I don't care if you don't know how to spell, just make sure it starts with an I and end with a Y. I know some of y'all, if you want to type, y'all like, I don't want to spell it wrong. I don't care if it's spelled right, just make sure it starts with an I and end with a Y. There we go. Identity, man. So Coach J, what's my identity? Your identity is how you show up on accident. It's how you think on accident. It's how you feel on accident. It's how you expect on accident. I tell my clients all the time, I do not care about your behavior. I care about your identity. If you say, hey, Coach Jay, can you hypnotize me to quit smoking? Absolutely. But I'm not about to say quit smoking, quit smoking, quit smoking. All I got to do is build you an identity of a nonsmoker. Once you start running the identity of a nonsmoker, you will accidentally stop smoking. Coach Jay, can you hypnotize me to be a millionaire? Yes. Let me install this identity of the millionaire in you. Only thing you got to do is hold on to the identity while reality catches up. One of the things that you got to start doing, if you don't take nothing else out of the live that I say today, take this out of your— take this out of the live with you. You have to stop letting reality dictate your identity. You have to stop looking at reality and saying, okay, I must be this, okay, I must be that, okay, I must be poor, okay, I must be rich, okay. You got to start building your things from the inside out and stop trying to build it from the outside in. 'Cause every time you try to build it from the outside in, it's going to collapse. Thank you for the gifts, Fatima. Does that make sense? I work with a lot of athletes. I always tell my athletes from the first meeting, this is the first thing I talk about with athletes. You do not get a trophy and then become a champion. What happens is you become a champion. You become a champion. Now, if you become a champion, you're gonna start walking different. You're gonna start talking different. You're gonna start receiving criticism different. If you become a champ, you start lacing your shoes different. You start eating different. You start sleeping different. When you become a champion, you start to accidentally hold yourself to a higher standard. You start to accidentally hold your teammates to a higher standard. When you become a champion, you're gonna accidentally win a trophy. But if you waiting on the trophy to make you a champion, you'll never get a trophy. You will never get a tro— trophies don't make champions, champions make trophies. Money doesn't make millionaires, millionaires make money. You want a million dollars? I suggest you become a millionaire. You want a trophy? I suggest you become a champion. You want to be in a loving relationship? I suggest you become loved. You got to stop waiting on reality to mirror back to you this thing that you haven't became, because it's a mirror. When, when you trying to doctor reality, that'd be like if one of y'all said, hey, Coach Jay, you got something in your beard. And instead of wiping my beard, I start wiping my screen. Y'all go, oh, this man, this man fucking crazy. This man is batshit crazy. Imagine how, how amused you would be. You might even be concerned. It might go beyond amused if you told me I had something in my beard and instead of wiping my beard, I started wiping the screen. What would you think about that? That's what it look like when you working on the bank account instead of the identity that's responsible for the bank account. That's what you look— that's what it looks like when you working on the number on the scale instead of the identity that's responsible for what you put in your mouth, instead of the identity that's responsible for you sitting on the couch after you get off and not moving your body. You got to work on the identity that's responsible for you drinking all those calories and not, not ingest— oh, because yeah, I don't like water, babe. We got to build you an identity that likes water. You don't got to change your life. You got to change your identity. Cause I'm just manifesting. I'm just manifesting. I'm just manifesting it. What if you manifested an identity that already has that? Like you got to understand people like Michael Jordan, people like Kobe Bryant, people like Mike Tyson, Muhammad Ali, people like Barack Obama. These people aren't running off of willpower. They're running off of identity. Kobe Bryant wasn't using willpower to get out of bed at 4 AM and go to the gym. He had an identity where staying in bed felt like suffocating. You see the difference? You see the difference? I got an hour. I just finished a session. I got an hour before my next session start. It's not willpower saying, ooh, let me get on TikTok real quick. I got an hour free. It's an identity where not getting on TikTok feels like suffocating. It's not willpower. Let me get on here and pretend to be hype and pretend. I don't gotta pretend. It's my identity. Say, AJ, we got an hour, get your ass online. AJ, we got an hour, we might can help 15 people. We might can help 2 or 3 people. Get your ass online. And this is where it get dangerous for people who are running off of willpower and discipline. If you running off of willpower and discipline, but you going head up competing for a promotion, competing for a job, competing for a client, competing for a contract, with somebody who running off of identity, ah, they about to wipe the ground with you. And then this was really gonna piss you off, it's gonna look like they not even trying. What's going on, Sean? How you been, man? It's gonna look like they not even trying. Stop running off of willpower. Willpower is finite. Willpower is based largely on how much sleep you got last night, how much protein you got on in your body right now. So I'm good at manifestation? You great at manifestation. You just gotta Start doing it on purpose. Got to do it on purpose. Every— look around, everything you see, you manifested that. In the live earlier today, we looked up the word manifest. Guess what manifest means? Obvious to the eye or the mind. For sure, obvious to the eye or the mind. So if you— if your narrative is, oh man, the gas is too high, can't nobody function in this economy, have you seen the price of eggs, and the tariffs are not making it any better, and people aren't investing in my industry anymore, If that's what, if that's what's obvious to your mind, that's what you're manifesting. So what you gotta do is start getting really intentional with what you allow to become obvious to your mind. You gotta get really intentional with what you allow to make obvious to your mind. Okay? You, you gotta stop letting other people hand you their narratives. I'm gonna tell, give y'all some insight about what we learn as hypnotists. We don't get— we learn how to give what's called a hypnotic suggestion. Not a hypnotic order, not a hypnotic command, a hypnotic suggestion. But you got to be careful with suggestions because suggestions are really easy to accidentally follow. When it feels right, take a deep breath in. That's right. And as you exhale, notice how easy it is to allow your eyes to close. I'm not saying take a deep breath in, exhale, close your eyes. No. Hey, when you get a moment, just take a deep breath in, deepest breath you took all day. What would that feel like? And yep, and if you pay attention, you'll notice your shoulders going up, but as they drop down, you can just let the rest of your body relax now, can't you? It's really easy to follow a suggestion, but can you go against the suggestion? Do you have to take this? No, you don't have to take the suggestion. You got to keep that in your mind when somebody say, hey man, I don't know how you making it as a hypnotist, man. People not investing in self-development. People not investing. They'll buy Chris Brown tickets and then Beyoncé Thank you for that suggestion. No thank you. Thank you for the suggestion, Jay. I don't know how you selling those packages in this, bro. That's that's no thank you, Jay. Is man we in a recession? This is the worst it ever. No thank you, Jay. The TikTok algorithm is no thank you. You gotta everything every story that they tell you is an invitation. It's an invite, and you gotta stop just going willy-nilly just because somebody else went. That's their reality. That's a result of their expectations, their focus. their beliefs, their internal dialogue. 2 people can be standing in the same environment under the same effects and have 2 different conversations in here. Like, if you take a rich person and a poor person and drop them off in the same city, you think they see the same things? You think they notice the same things? No, no, it's not a podcast. I'm asking a real quick— if you take a— if you take a poor person and a rich person and drop them in the same environment, you think they're gonna notice the same types of things? I know somebody's sitting there going, well, he got money, he can go places the other person can't go. Strip both of them of their money and just leave them with their mindset. Start both of them from zero. You think they gonna— you think they gonna be having the same conversations inside of their head? You think they gonna expect the same? Absolutely not. You don't got to change reality. You got to change your perception of reality. You got to understand that the cells in your body, your nervous system, your endocrine system, your reticular activation system is not responding to reality. It's responding to the story that you tell about reality.
