Why Identity Beats Willpower Every Time

Be, do, have. First, I gotta be it. I gotta be it in here. Being happens in my mind. Being happens in my brain. Being happens in my nervous system. Being happens in my endocrine system. Being happens in here. Before I can do the things that get me rich and have the riches, I gotta be rich. Does that make sense? I got— before I can do it, I gotta be it. So there are some things that I want to have, but before I can have those things, there are some things that I got to do. But before I can do those things, there's a version of me that I gotta become. I work with a lot of athletes. This is the— this is where I always start with my athletes. This is where I always start with my athletes. You do not get a trophy and then become a champion. You do not get a trophy and then become a champion. What happens is you become a champion. You become a champion. Now, when you become a champion, you're gonna accidentally tie your shoes just a little bit tighter because that's the type of stuff that champions do. When you become a champion, you're gonna accidentally start eating different because that's the type of stuff that champions do. When you become a champion, you're gonna find yourself going to bed just a little bit earlier because that's what champions do. When you become a champion, you're gonna find yourself watching more film and you're gonna notice things in the film that you didn't notice before because champions see things that non-champions don't see. When you become a champion, you're gonna accidentally start showing up to practice early and leaving practice late. When you become a champion, you're gonna accidentally start holding yourself to a higher standard, and you're gonna accidentally start holding your teammates to a higher standard. When you become a champion, you're gonna accidentally win a trophy, because that's the type of things that champions do.