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Elite athletes and performers don't rely on willpower. Instead, they build a strong identity as a high performer, which naturally drives excellence. Kobe Bryant exemplifies this: his identity shaped his choices, not discipline forcing them.

Elite athletes and performers don't rely on willpower. Instead, they build a strong identity as a high performer, which naturally drives excellence. Kobe Bryant exemplifies this: his identity shaped his choices, not discipline forcing them.
I coach a lot of high performers— professional athletes, executives, founders, day traders, chess champions, pianists, violinists. I coach a lot of high performers. Let me tell you something, high performers don't run off of discipline. High performers don't run off of willpower. I'm not saying they don't have those things. I'm saying that's not the fuel. That's the end result. You're not looking at what's giving birth to that. High performers have identity. They have an— well, everybody has an identity, but they have a high performance