
0:41
Elite athletes and entrepreneurs don't rely on willpower. They succeed by building a strong sense of identity and aligning their actions with who they see themselves as, making identity the real driver of sustainable high performance.

Elite athletes and entrepreneurs don't rely on willpower. They succeed by building a strong sense of identity and aligning their actions with who they see themselves as, making identity the real driver of sustainable high performance.
People who come into this live all the time, you already know I've told you that discipline and willpower and grind and sacrifice cannot be the center of your self-development strategy. One of the luxuries that I have sitting in this seat that I sit in is I get to interact with a lot of high performers. I get to work with a lot of athletes, entrepreneurs, executives, founders, successful day traders. And let me tell you something about successful people: they're not running off of willpower, they're not running also off of discipline, they're not running off of grind and sacrifice and hard work— they're running off of identity.