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Jay Shaw tells creators to stop seeking approval from unsupportive family and start posting the content they already have. Your real customers are the millions of people online who want what you make, not the people at your dinner table.
Jay Shaw tells creators to stop seeking approval from unsupportive family and start posting the content they already have. Your real customers are the millions of people online who want what you make, not the people at your dinner table.
Somebody in here right now, Jay, I would do— my family just don't believe in me, my family don't support me. First off, your family not the customers you want. It's 8 billion people in the world. You gonna let 7 people— you gonna let 7 people not believing in you stop you from going out here and talking to 8 billion? Grab you a calculator and just start punching numbers in. You'll quickly see that that don't make sense. And you gotta understand, your family, they not your customers, they not your clients. They go spend holidays with them, go pop fireworks with them, go eat barbecue with them. They not your customers. It's not their job to cheer you on. If you would just get out of your own way and start posting that content that's already in your damn camera roll, if you would just stop talking yourself
