Jeff Rosset argues every company needs sales enablement across all roles, from BDRs to enterprise reps. It's not just onboarding but ongoing training that evolves as your products, organization, and salespeople change.
When I think about whether or not a company needs sales enablement, the answer is wholeheartedly yes. You want to have enablement for your sales teams, whether they are a bdr, an ae, an enterprise sales rep. You want to bring them into your organization and give them the same level of training at the same time, and then additionally, not just when they're being onboarded, but throughout their career. As your company changes, as your product changes, and as they change, you want to make sure that you're providing training to make sure that there are dynamic sellers and a process to tweak as necessary.
