A sales sequence that starts with a highly personalized Thursday or Friday email proving you know the prospect, followed by a 48-hour reminder with no new info. Send outreach on weekends when executives check email, and skip early LinkedIn touches. Craft a few quality emails daily instead of chasing volume.
I would say one any advice that you're looking at on what a good sequence looks like or how you should protect and you should ask questions. Just take a quick look at the pedigree of the person, right? Have they been in seat for a long time that they've been consistently successful? Just one thing to vet all the noise that's out there. The other thing I'd say, right, in terms of a successful sequence, I reverse a couple of things. So one, a lot of people tend to prioritize the LinkedIn profile view, get rid of that step. Nobody's really looking at that anymore anyway. And then the LinkedIn Touch is a first step of their sequence, which I totally disagree with and here's why it if you start with a good show me you know me email, right? You start with that email first and foremost. Try this, by the way, we can talk a little bit about this, but try sending your show me know me email on a Thursday or a Friday. So you've got all day today to write these, right? When you send that out and you've done the work right, you may or may not get a response, but you will probably get an open using that show me you know me then send your follow up email. The second touch point, less than 48 hours. Great data that supports that. With that second email coming in, 48 hours is key and what I would say is no new information. We're not trying to further educate them. We're trying to say I wrote you a really fake ass email the first time. Did you happen to see it and can you please meet with me? The reason you want to send us on a Saturday or Sunday is why nobody sends emails on Saturdays or Sundays, right? Latest data shows that we're working 6.6 hours every weekend. Now, whether it's quickly checking email on our phone, responding to stuff, posting on LinkedIn, It's a lot for your executives especially, right? They're running around doing all sorts of stuff. They're catching up from what they missed on the week. Great opportunity to do that. And then what I would say LinkedIn touch your third or your fourth email and that's where you send an email and you can. It's not a pitch slap, right, With a P, but it's not a pitch slap. You are sending an email to say hey Neil, my name might look familiar. So I've sent you a few emails, still have the chance to chat with you about what Sam Sales can do or Porch. Let me know if you've got. If you're ever up for a conversation, let me know it's direct about why you're reaching out. You're also saying, I try the old school method. My email was really amazing. Go back and look at it. And then the third thing you're, you're saying you're just leaving it open, right? If they want to meet with you, great. But the win is that now you're connected with them on LinkedIn, right? They know why and you can start to nurture the relationship or build it from there. The only other thing I'll say on the show, me. You know me. Yes, it takes a lot of work and yes, it takes a lot of time. And how the hell am I supposed to do, show me, you know, me emails in a sequence when I'm supposed to hit 100, you know, emails or calls as my KPI day. Do your KPIs, do whatever it is you need to do, right? And then take the time to write your email softly. Say you're going to write 20 emails in one day and you're really going to do your homework on somebody. You'll see that you have to work less to gain more. And on top of that, you're going to build a great brand for yourself as a seller. And we know you will inevitably leave your company and so you want to take that reputation with you.
Plus one to all that. But I want to double down on two things. Number one, yeah, you can't really, to Sam's last point, you can't really say like, oh my God, I want to separate myself, but oh my God, I don't want to take time, five minutes to do a little bit of additional research to craft a, well, thoughtful email. So that's a B. Yeah. People really, I think, underestimate the impact of hitting executive level buyers up on the weekend, Sunday especially, you know, that's something that, that we started doing here a while ago, you know, sometime last year and we just saw again the open engagement rates through the roof compared to trying to hit people up through the week.
