In this short interview, a high‑volume realtor (Carolyn Young) explains her systematic yet flexible approach to listing appointments that helped her secure over 200 listings in a year. She emphasizes that she does not use a one‑size‑fits‑all script; instead, she starts by thanking the homeowners, tours the property while taking detailed notes, and then sits down to ask targeted questions about the sellers’ primary objectives—maximizing price, minimizing stress, and planning the next home purchase. By uncovering these goals, she can present a customized marketing and transition strategy that aligns with the sellers’ needs, positioning herself as a trusted partner and differentiating her from agents who rely on a static playbook.
Want people to say, okay, so if I could step into the shoes of Carolyn Young and I could go on 200 listing appointments, I think what's going to shock them, by the way, that's how many listing appointments you went on last year, took 200 listings last year. Let's unpack from beginning to end what you do and people are going to take notes like crazy. So, so, okay.
So I think, Tom, one thing that I would say is that I don't have the same play every time.
That's encouraging.
And I think, I think that's a mistake that some people make. So when you walk into an appointment, my— I have learned that the more questions you ask, the first thing you want to do when I go in is I want to be— thank them for having me. So as we're touring the house, I'm taking notes of it, and then we sit down. And the first thing I'm going to do when I sit down is I'm going to say, Tom, thank you so much for having me over today. Tell me, what can I do and what are you hoping to accomplish today? I want to make sure that I'm answering the questions that you need.
Well, I mean, we just— we want to get our home sold at the highest possible price with the least amount of stress. And, you know, when we spoke over the phone and you told us you could do that for us, I'm also thinking a little bit about, you know, the next house we're going to buy in that transition. And you mentioned that you had a strategy for that. So I'm hoping to hear that plan as well.
Awesome. Well, I'm excited. I have the right marketing to help you with this.
