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In this YouTube short, real‑estate coach Tom Ferry delivers a rapid pitch about seven home‑improvement projects that can quickly raise a property’s market value. He references a Zillow report from two years earlier that identified home‑improvement activity as the single most reliable leading indicator of a future home seller. Leveraging that insight, Ferry advises agents to run highly targeted video ads on Google and YouTube aimed at local homeowners who are actively researching home‑improvement ideas (e.g., via Pinterest). By reaching these prospects within a couple of days of their search, agents can position themselves as the go‑to advisor for maximizing home value, thereby generating future listing opportunities.
