Arsha and another speaker critique a cold-call style social media reel, suggesting small wording changes to reduce friction. Instead of opening with 'Is this the owner?', introduce yourself by name and company to imply familiarity and lower resistance to outbound outreach.
Hello. Is this the owner of Bug and Bears Cannoli?
Yes. I love people that do these type of reels. Maybe I should offer some tweaks here. So right when you say, is this the owner? That also implies that you don't know them, that you're a stranger. So automatically they think salesperson cold calling. So I'm going to say, yeah, John, this is Jeremy, Jeremy Miller with XYZ Company. See, that implies that I'm already familiar.
How are you doing? I'm doing great. Could I get your name, by the way? Nice to meet you. My name's Arsha.
So you say, how are you doing today? Especially on a cold call when they don't know who you are. Most prospects, as you know, are going to say, I'm good. What's this all about? Automatically you just triggered sales resistance because they know you're not genuinely interested in how their damn day is going. Right? So they know that salespeople ask those predictable questions all the time, and so you just trigger more sales resistance.
