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A business veteran with 35 years of experience argues that easy opportunities are small and crowded, while hard problems attract few competitors and offer real money. The advice: choose your hard.
A business veteran with 35 years of experience argues that easy opportunities are small and crowded, while hard problems attract few competitors and offer real money. The advice: choose your hard.
So I want to share an unpopular opinion after 3.5 decades of being in business. If it's easy, the opportunity is really small. There's just not going to be a lot of money to be made because there's going to be a lot of competition. But if it's hard, the competition is scarce. So what's the insight? Hard is where all the opportunity is. Doing the hard thing, the thing that everyone said there's no way she could do it, there's no way he can do it, or who does he think he is to go from here to there. If it's hard, it's worthwhile. If it's hard, there's not a lot of competition. So what am I telling you? Choose your hard.
