To win clients fast, hit the "Show Me That You Know Me" button by targeting one specific audience and opening with empathy, not a sales pitch. A real-estate agent video that starts with "you know how many people..." shows you understand what the viewer actually needs.
If you're looking to be able to win trust through video, you're looking to be able to create some form of promo introduction, correct? Is you've got to give consideration to the fact there's a button that exists inside the head of just about every decision maker on the planet. And the button that exists inside the, the head of every decision maker on the planet is a button I call the Show Me That You Know Me button. Mhm. Your failure to hit the Show Me That You Know Me button is going to create friction through that entire experience. So the quicker you can get to that, the quicker you're going to get to trust, the quicker you're going to get to like, the quicker we're going to be able to do some business. So I would— I'd build a script that focuses on the fact I want to be able to empathize with the key person who's the other side of this. So I'd get crystal clear on who's the person that I want. And if that person is everybody, you're shooting the wrong video. Then I would lean on a framework that I've been leaning on for years to be able to produce sales letters, to be able to produce web copy, to be able to produce video scripts, to be able to produce just about anything where there is a persuasive outcome in mind that stops me getting straight to the please buy from me statement, right? If the job is to be able to create empathy, then the thing that I have to remember is that you've got great content, but content before context is noise. So if I'm building a video script for this, the first thing I'd do is I'd build some perspective. If I'm building perspective, I'd probably lead in with some words like, you know how, you know how some people, you know how many people, you know how most people is. What could that look like if this is an intro video and it's on your site is, you know how many people find themselves needing to be able to sell their home, looking to be able to buy a new home, and they're wondering who to Trust, right? Straight up piece of perspective that says, oh yeah, that's me, that's why I'm here. I'm on a website because I'm wondering why you as opposed to the next guy. Yeah, well, you know how many people when they're looking to be able to buy a home or sell a home is, you know, that they're exploring the market wondering who to trust. I was just called out the very fact as to why somebody was there, right?
I was referred to you, I'm looking at you, I Googled you, I'm on your site. Oh my God, he's talking to me.
Is people thinking an intro video or on a, on a, on a homepage of a website, you're trying to convince somebody to buy a home or something? Let's say Why you as opposed to somebody else? Know why you're here, because you're trying to say, should I work with you? Like, that's what people are trying to decide.
