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Create a new 3-to-5-minute video every week. The speaker calls this your anchor show, the foundation for becoming known, liked, and respected enough to build a brand or business.
Create a new 3-to-5-minute video every week. The speaker calls this your anchor show, the foundation for becoming known, liked, and respected enough to build a brand or business.
How do we become known, liked, respected, build our business, build our brand? The very first point, and I have a lot of notes to cover, so get ready to write and type like crazy. The very first thing is, I am demanding of every one of you in this room, I'm not asking you, I'm not telling you, I am demanding that every one of you in this room create a weekly anchor show. A weekly, that's E-E, not E-A, anchor show. A weekly anchor show. That means every single week I'm going to get a new piece of video content from you. 3 to 5 minutes is fine. 3 to 5 minutes is fine.
