Critical Difference Between Being An Entrepreneur and Be Entrepreneurial
10 May 2016 · 11 min
Brad Costanzo separates entrepreneurship, which is risky, from being entrepreneurial, an attitude anyone can practice at work. Ask your manager what keeps them up at night, connect people with problems to people who solve them, and learn skills to fix things yourself. James Altucher's research shows the workforce is shifting toward freelance and contract work.
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Hey, welcome back to Bacon Wrap business and if this is your first time, welcome to the show. This is Brad Costanzo and today's episode will be a short one. You can think of it as bacon bits, bite sized chunks of business advice. And that's because I'm playing a little bit of catch up. I was just this past weekend in Los Angeles at my friend and client Adam Lyons event called the LA Experience. If you have not heard of Adam, he is a former guest on the show, one of the most popular episodes. Link to it in the show notes. It's called Positivity, productivity and profits. But Adam asked me to come up and speak to a bunch of awesome people, about 30 or 40 people, about entrepreneurship and, you know, creating a business and getting out from under the, you know, the corporate rung, etc. But I had a blast. It was a lot of fun. And for anybody who listened to me speak, who was in the audience and now is a subscriber to the show, a little virtual fist bump to you guys. Welcome. So I want to revisit one of the topics that I kind of came up with off the top of my head. And it seemed to be a hit and I thought it was important for everybody else to hear as well. And that really is the topic of entrepreneurship in general. You know, I started off the speech and I said, who here wants to make easy money? Guaranteed, quick easy money. Everybody obviously raised their hands and my advice to them was get a job or keep a job. Don't go out and try to be an entrepreneur if you're looking for easy money. Because the easiest money you'll ever make is a job. You will get paid on time every week or every month, or however often you get paid. You'll probably get benefits and you'll get to walk away from the job mentally at 5pm and you get your weekends free, Right? That's easy money. There is nothing traditionally easy about being an entrepreneur like stepping into the boxing ring. I mean, you're going to get your nose bloodied and you have to be willing to take those shots and you almost have to have no other choice to do it. So like, for me, I'm a very unemployable person. I do not make a good employee. I am always trying new things. I'm always out there testing, taking risks, et cetera. That doesn't really make for a very good employee. And I like to carve my own path. I'm willing to take the ups, the downs with the ups. And that's like the life of an entrepreneur. So that you probably already understand, especially if you are an entrepreneur. However, there's a big difference between being an entrepreneur and being entrepreneurial, because every person can be entrepreneurial even if you have a job. Now, obviously, the big difference is that entrepreneurial activities are simply solving problems, finding a problem and solving it, or finding a desire and filling it. So if you have a job right now and you're thinking, well, how do I get a promotion? How do I get a raise? How do I do something to stand out? Well, the best thing is to bring entrepreneurial skills to this role. And those can simply be asking your boss, the manager, the owner of the company. Just depends on how big of a company you work for. Hey, what's a nut you're trying to crack? What's keeping you up at night? What problems are we having that are not directly related to my job? There's a very good chance that the superior or the owner will love that. As employers, we don't hear that very often. Most of the times the people who, you know, work for us just are concerned about their own little place in life. And that's fine if they just want to kind of stay there. But if you bring entrepreneurial attitude and skills and actions even more importantly to what you're doing, you're going to be handsomely rewarded and it may lead to a job. So let me give you a for instance. If you are talking to your boss and they tell you something that yeah, well, I'm glad you asked, John. I'm having problems with our online marketing strategies and campaigns. They're just not working. Maybe you're an accounts receivable clerk, that's cool. But you're asking about something that's not.
Your specialty. If they tell you that's great, they just gave you a problem to solve. Now you may be thinking, but I'm not an online marketing strategist. I don't know what I'm doing here. And by the way, this can apply to any departments and any problems. But you don't have to know the answer as long as you know the people or can find the people who do. But you can get paid a lot of money to solve a problem. So if this person tells you what their problem is and you go out and seek out somebody who can help them, a good example, like, you know, I am an online and digital marketing strategist. I help businesses and companies and individuals all the time. So if you were to go to somebody you knew and they told you they had that problem, you may not have the answers. But you listen to bacon wrap business and you're like, I'm going to email brad askbradbaconrabusiness.com and see if he wants to, wants an introduction. By the way, I just came up with that really off the top of my head, but that absolutely feasible. If you find somebody who needs help, make a referral up. If I get some business out of it, you know, I'll absolutely give you a referral fee. But that is a, that's being entrepreneurial. Simply ask the question now, what if you are an expert in that? What if you're great at it or you decide to go get great at it? He tells you what a problem is, you go read some books, buy a home study course, get mentored in that area, and then you go solve his problem. Then you have skills that you didn't have before. And if you decide now to step out the corporate environment and do that as a consultant, do that on your own, boom, there you go. You've just created the ability for you to create value for other people and for you to get paid. And that is one of the simple nuances of thinking entrepreneurial. So there's a book to help illustrate this point by James Altucher, maybe you guys have heard of him. And he wrote a book called Choose Yourself. And in this book, one of the things he talks about early on is it's never been more important to be entrepreneurial because, you know, things are changing. Businesses are changing the way they employ people. They much rather employ freelancers and consultants and temporary workers, even more so because there's lower commitment to the workforce and lower cost. And, you know, they come in, they do the job, and they're out. Well, that's, that's a increasing trend. And if you're not on top of that trend, you're gonna get steamrolled. Maybe you get laid off and nobody else is hiring you because they're only hiring temp workers and consultants. So it's important to have these, this mindset and these skills. But it's also very easy. It's never been easier to set up shop for yourself. You can work anywhere in the world if you've got a laptop and a phone in most cases, and you can really design the life that you want. So it's never been more important, but it's never been easier to do. And being entrepreneurial is. I mean, I don't care if you're an artist, if you're a musician, if you are a professional, if you're whatever but seek out problems. Not necessarily problems you can solve, but problems that maybe somebody you know can solve. And, you know, that kind of brings me back to something else I shared with the group, which is the way that I solve problems in my own business is the first questions I ask. Very entrepreneurial questions are who else has what I need and who else needs what I have? And that's, I mean, you can be the connection point in between the two of them. I've made a fortune by connecting the dots. And I can say, okay, what do I need? Well, do I need money? Do I need customers? Let's say I need customers. Actually, one of the attendees at the event was, you know, she plans bachelor parties and bachelorette parties in Pittsburgh. And she's like, well, how do I get more customers? I was like, well, it's easy. Who else has those? What do you need? You need clients who are going to have these parties, who probably has access to them before you do. Wedding planners. One example, there's probably many more. So great, go to wedding planners and say, listen, you've got access to these people, I need access to these people. But I have a service that you probably don't provide. You're only providing the party and the reception, etc. For the wedding. But what about what happens the month before that? Well, you know, maybe they want to go to bars and clubs and do all this stuff and have fun. So why don't you make a flyer? Why don't you ask them to put them you on their website and do a joint venture with them. Maybe you pay them 10% or of whatever you make. Doesn't really matter. But I mean, that's a very simple example of who else has what you need and who else needs what you have. And then just say what if? Like, okay, let's try this out. So this is the way that problems get solved, solutions get born, companies get born, and you can make billions of dollars connecting the dots. You don't think that's true? Look at Airbnb, look at Uber. These are connection based businesses. They don't. Uber doesn't own any cars, Airbnb doesn't own any hotel rooms. Yet they're the biggest taxicab and accommodations companies in the world. So that is being entrepreneurial. And there's a lot of ways to do that. Now one of the things you can do if you have any questions is just send that to Ask bradakenratbusiness. Let me know your thoughts, let me know your concerns, let me know your ideas. Speaking of that pay very close attention to next week's episode. I'm going to have Dan Martell on. He's going to talk about going from idea to exit and you're not going to want to miss it. So make sure you're subscribed to the show on the little itunes button. If you use itunes or you can find us on Stitcher or or just sign up for the newsletter here and make sure to come over to the website. If you're listening on itunes there will be a link in the show notes. I've got a great list of I think like 70 plus entrepreneurial tools and resources and software that I use and I think you'll love it as well. It'll be right there on the page. Now without any further ado, I have to go work on crafting a brand new webinar presentation and training for a new upcoming training for some folks. Make sure you're on my email list if you want to get access to that and and you can do that@baconratbusiness.com once more shoot me an email@askbradaconratbusiness.com and if you leave a review on itunes and then shoot me an email and let me know I got a special little reward for you. So just go to baconratbusiness.com on iTunes and leave a review. Shoot me that email. Alright. I hope you enjoyed this short episode of bacon wrap business called baconbits. Entrepreneur versus Entrepreneurial. See you guys next time.