A coach explains why high-earning real estate agents hire them: not to vent, but to get a mirror that forces honest self-reflection. The gap between what they're doing and what they could do is usually a behavior problem, not a knowledge one. Carefrontation means telling them the truth with their goals in mind.
One of the, um, and I know you won't be shocked by this, when we look at sort of that first trigger of, of like, why do you have a coach? What the data told us was we need a mirror. I need to be able to look in the mirror and say like, hey, you're, you, you gotta get on it. Not to the coach, to yourself. Right. And that's what it creates. And the interesting thing, when I say underperformer, just to be clear, we have thousands of clients that make more money and sell more houses. Than most of the people on the planet, but they're underperforming their potential. Yeah. They, they, they say they want to do this, but their behaviors are here. And if your behaviors are here and your goal is here, you're gonna be outta whack. Yeah. So one of the interesting things was the insight was a lot of the clients, the expression was, I use coach as kind of like this outlet for stuff instead of this reflection. And it was just an interesting, subtle little adjustment between I use it because I need to have a little of that fear. I need, like, I want to do better and they're going to help me do it versus I just want to tell them things and see what happens. And it was, it was that, like, that clear. When I say that, what goes through your mind?
I think it, I actually am thinking back to conversations that her and I have had where, again, like, she knows me. And it's that— what did you call it again? The, the carefrontation. Carefrontation. Yes, it is. She's maybe putting the my goal reflection in front of me. Yes. And I'm able to see the, the difference between the two.
Yeah.
And I am myself, and, you know, with her guidance, like ratcheting myself up to the caliber that 2026 Chase can be.
