Alex Hormozi's cold-call voicemail mentions a prospect's competitor by name to trigger curiosity and boost callbacks. Instead of the usual "I'm with XYZ Company" pitch, he says "I'm calling about Jones Dry Cleaning, give me a call back." The prospect calls back wanting to know why their rival is being discussed.
Hey, business. I'm calling about competitor, period. Give me a call back. Imagine you're, you have a dry cleaning business and you've got Jones Dry Cleaning across the street, and you get a call being like, hey, this is Alex. I'm calling in regards to Jones Dry Cleaning. Give me a call back when it's convenient. You're, like, so incredibly curious that somebody has left a message and they want to talk about your competition versus hey, I'm calling from 123 Financial. Wanted to see if you wanted to work. Like, no one gives a shit. Now when the person comes on and they're like, hey, what about whatever? It's like, oh, it looks like they're kicking your ass. Or, hey, I
see that they're in the same industry as you. So this is really brilliant of Alex here. He's just giving an example of what's called a pattern rut. All he's doing is you're triggering curiosity so your prospects recognize patterns. And what patterns would they recognize from most salespeople that cold call them every day? Hi, my name is. I'm with XYZ Company. The reason why I'm calling you is I want to talk about my XYZ solution. So when you leave a message. Yeah, this is Alex Hormozi. I was calling about Jones Merchant Services, and if you can call me back, I'll be available here for a little bit. 5, 5, 5, 6. It's just, it triggers so much curiosity. It's like they almost have to call and find out about XYZ competitor. You're going to get a lot of people that call you back. I actually really like that approach. There's other pattern reps you can develop as well. We teach all of those in our courses. Hope that helped you and we'll talk to you soon.
