Short YouTube video conversation where two speakers review a cold-call for selling SEO services. Speaker A highlights what worked (a pattern-interrupt opening) and gives concrete wording tweaks (avoid ‘Are you currently looking into SEO?’; instead ask open questions about current SEO efforts). The clip ends with a brief client example (plumbing) used to illustrate results.
Good, mate, good. I was just cold calling you, trying to sell you some SEO shit today.
You know, one thing you did really well there, that's actually a pattern interrupt. So when he's like, hey, I'm just cold calling you today, like, selling you some SEO shit, that's going to interrupt the pattern of the prospect. Right? They're not used to something like that. The way he comes across, like, he's certain in it, he's an expert with what he does. So that part, he's doing good here.
Okay. Thought I might as well just get to the point, bro, you've heard every fucking script a thousand times by this point. We do it better than anyone else. Are you guys currently looking into SEO? No, not at this stage.
A few tweaks on that. I wouldn't say, are you currently looking into SEO? Because that's a closing in question. And most of the time on a cold call, what do we feel like they're going to say? No, I might say, so what, what are you. What are you actually doing now with your SEO to make sure you're like, getting the right quality leads? Like what? Not. Are you not.
Something that we believe in. My new, newer clients, he's in the plumbing industry, only had him on for three months.
So there a prospect gave him a concern like, hey, SEO something we don't believe in. Oh, who was doing your SEO before? But I got to dig into that rather than just saying, well, you know, you should believe in it because this other client would get 150 leads. That's not going to build pain. You're just telling them that. And they know you're a salesperson who's obviously biased, right. Trying to sell them something, so they're going to take that at face value.
