Hot Seat: Jason Treu Gets Advice On Growing His Life Coaching Business

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All right, welcome back to another show. This is Brad. Really excited to have you on the show. Listening today, I've got a hot seat episode for you. And if you're familiar with the hot seat episodes, this is where I bring on another entrepreneur, expert or leader in their field and we talk about what's working in their business, but also what challenges they're having and what, you know, what they may want to be working better. We look for their problems, we wrap them in bacon, we make them. We make the things that don't work work, and we make the things that work work much better. So first of all, I want to thank everybody for sharing the show and I want to thank everybody for contributing to the explosive growth that we've been having. I get a lot of feedback at my email. By the way, if you haven't sent me an email with either your questions, show suggestions or comments, feel free to do that to ask bradaconwrappedbusiness.com by the way, if you're the least bit interested in being a guest in the hot seat like we're going to do today, you can once more shoot that email over to askbradaconrappedbusiness.com It's a great way. If I feel as though you're, you know, you have something that my listeners would benefit from and you don't mind sharing what you're trying to do and even what's working for you may be able to have you on the show.

And I think it'd be a great.

Experience for the listeners and you as well. So today is no exception. We've got Jason Troy on the line. I'm going to bring him on in just a second. But Jason is, he's an entrepreneur and he is a life mastery coach. And I've actually met Jason socially a few years ago back in Dallas, Texas, where he's from and where I used to be from before I moved out to San Diego. And we reconnected recently, started sharing what Jason's doing in his business and life. And I said, look, if we're going to catch up and we're going to talk about the book, you've written and some of the clients and people you're working with. Why don't we record it and let everybody listen? So, without any further ado, Jason, welcome to the show, buddy.

Hey, well, thanks for having me on. I appreciate it. It's great to reconnect and talk to you. And I'm glad talking to someone in beautiful San Diego, my former home of California, so.

Oh, yeah, it's nice out here. As I said, I've been out here about a year and a half and we were just talking offline about how I moved the weather app over to the second or third screen on my phone and it was.

Because I never had to check it. I just walk outside. It's going to be nice. But we're coming off a Cowboys loss here, so we're going to. We got to bring that.

I know, but we got to bring that game. And it was distressing. I was at the game, I was in the Miller Light Club, so I was like basically right on the field and it was just. You could hear the air come out of the balloon, you know, as we went into overtime and then that last pass and it was just pretty, pretty depressing.

Yeah. I've got a business partner of mine, Kent, just flew for one night. He got to Dallas yesterday just for Monday Night Football. And he's flying back. He's in the air right now. And I'm thinking he's probably not the good mood. Like this is not the one he should have done that for anyway. We're probably some non cowboy fans out there. If I. If I know my list, I don't want to talk too much about this. I want to jump right into.

What you do, who you work with, and, you know, what you're looking to, what you're really looking to do with your business. So you recently wrote a book, right?

Yes. Yes. So I've had a. I had a business on the side with someone, life coaching business with someone on the side for like about four years. And I initially wrote a book, Jumpstart yout Social Life with this Person. And that kind of launched the business then that we were working on together. And then recently, probably last year, I decided that just was better to go on my own and start doing my own thing. And I left the job that I had been doing full time as well to start focusing on this full time and then a process. I've been working on this book Since January of 13 and I also have another book that's pretty much done as well that I worked on simultaneously. I Have a life coaching business. So people come to me and they have in the past for a while, they're stuck in their life somewhere, something they're not getting through, whether it's in their life, business, relationships, or dating. And they need help getting to the next side and being successful in their life. I really help them work on the inner work that they need in the mind and really mastering their psychology as well as really helping them work and live with other people successfully and create connections and belonging in their own life and really accelerate all those processes. Because relationships is something that I'm an expert in and I can build relationships with really quickly and help people in their personal and professional lives.

Nice. Now, is that because like you said, that's one of your couple of your books. And the social aspect and you know, for both personal and business life is a specialty of yours of building that social capital and engagement with others. Is that kind of. Have you carved out any kind of, I want to say, a niche or a brand around that versus other types of life coaching? Because there's all different types, you know, from, you know, people trying to just fix what's broken to people trying to be, you know, just take their performance to the next level. But have you carved that out as this is the person we go to.

If we need to expand our social or business circles?

Well, I guess they've been leading it with the book. I think on the website. It's there.

Your website is bextraordinary tv. Did I get that right?

Yes, it is, yes. Yeah. So it's there. I don't think it's the only thing on there. So it's not like I'm a relationship expert when it comes to that. That's definitely something I've pondered, really focusing on a niche on that itself. So I'm just in the process, I'm trying to see a little bit where the clientele and the people are coming about and getting out content. Because I have a diverse clientele of men, women, probably in their mid-20s to late-40s. I do have some people in their 50s. So it just depends. It's usually socially mobile people that really want something more to their life and that are stuck right now and they see a greater outcome that's out there and they're just not sure how to get there. Nice.

Okay, so what have you been doing with your marketing so far? You've obviously got the book, and that's in a. That's an amazing front end. It builds credibility, it helps build leads, it opens doors that it helps get you into mainstream press and it does a lot of things. But what have you been doing for your marketing so far?

I have some Facebook advertising that I'm doing. I have a Facebook group that I've grown pretty quickly and it has about 2,900 fans on the page so far. And I have other social media stuff.

I have about 7,000 people on Twitter and 3,000 on Pinterest and a lot on Instagram and YouTube. I probably have close to a thousand now when I'm doing videos on there. And I have a blog that I'm regularly updating.

That's great. So you're creating.

I'm writing a few byline articles. Yeah, I'm creating. I did a couple byline articles that are not. They've been accepted but they haven't run and they're going to be running in a few weeks. I'm working on more content like that. So I'm investing in some creative content on my own as well as just trying to get out there. I've got a media event I'm doing this Wednesday actually here in Dallas. Got a publicist here that's doing. A friend of mine actually is helping put this together. So I'm trying to get out there and reach out and doing some things. I'm going to start going to Toastmasters because I want to do some speaking and I have done in the past, but that's never a bad place to start getting better at public speaking.

Exactly. Public speaking is one of the. Especially for consulting. I've done a decent amount of it for any kind of consulting and coaching. Really anything you want to do. I can't think of too many better things than public speaking for building the credibility and authority and then the people who see you in the audience or videos of that. There's an immediate.

You get that immediate connection but also that immediate authority that, oh, if somebody brought him up on stage to speak and he's good or I take that back if you're just not bad because there's so many bad speakers out there. But it just gives you so much credibility. One thing, I don't know if this is the least bit interest to you. I know this is coming up in a. I have no vested interest in this except that I'll be there. But.

I believe on the 13th through the 15th of November. Do you know Sean Stevenson? Yes. Cool. So he is giving, I don't know if you've seen this, he's giving a three day seminar on public speaking and it's really the entire business of, you know, not only how to be paid as a public speaker, but to use that to. Yeah. To leverage your entire business. Some of the top folks in business are going to be there from Jay Abraham, Dean Graziosi, Joe Polish, a handful of other people. I'll be there. I went through, I did an apprenticeship with Sean back in, I guess about a year and a half ago. What I learned there and the kind of business I was able to develop just by.

Utilizing some of his techniques have been amazing. So if you or anybody listening are the least bit interested in improving your public speaking, networking with some of the best out there, that's why I get this is not an affiliate link, but it's Sean S E A N Stevenson s T E P-H-E-N S O N.com 10k so you can get a little information. It's coming up. But anyway, I feel remiss if I didn't tell you about that because it's a great opportunity to network and learn, but.

Oh, it's good.

Yeah. So tell me about the.

When you're working with clients, then you do it. Is it primarily phone coaching? Sometimes I guess if they're in town, they meet you in person, but otherwise it's exactly yeah.

And I think I'm re ramping this up because I had to take some of this down a notch as I was focusing and trying to figure out how to market the book because that alone is. There's a lot of misinformation out there and it was very difficult to even figure out what to do and how to go about it. And I'm glad I took the time because the book would have never been as successful if I didn't really spend the time doing it. So it's phone and Skype and then I do in person coaching. And I have had a few people in the past actually move to Dallas for like six or seven weeks to actually get some accelerated learning. And then I have had a mastermind and I'm reconfiguring that and probably going to bring that out relatively soon. I've been trying to study and figure out what other people are doing and some masterminds in order to kind of improve it and take it to the next level.

Nice.

And then I'll be working on some products too. And I'm kind of debating on what the stepping stone is going to be for that. Right now I actually have a really good copywriter that's helping me.

Okay. So right now, your offerings, however, it's the. Is it kind of both ends of the spectrum or the, I guess both ends of the barbell. You've got the book and the other stuff that you do, you know, your social followings, but I mean, really your book is the first lead in, but then it jumps to higher end coaching and there's not really much in the middle. So you're thinking, not right now. If I productize some stuff, then I'll be able to.

Yes. Okay, excellent.

So, you know, we're on a podcast right now. Do you currently have a podcast or no?

I do. I actually have a couple podcast episodes and I have more that I need to put that are done.

So you say episodes, but I mean, do you have something like if people search for you on itunes, for instance.

I do, yeah. It's be extraordinary. So it's on there and you can go to my website and there's an icon on there to take you to itunes.

Nice. Okay, cool. So you're doing a lot of the right stuff as far as getting, you know, getting that exposure, et cetera. With your. What do you notice in common with your, with your consulting or your coaching clients? Are you noticing that they're more, you know, are they almost all entrepreneurs? Are they, you know, housewife who's having issues in her family or they, you.

Know, it's spread across the board a lot. I'd say it's more entrepreneurs and people in corporate America. I don't really have like a housewife coming to me. That's not probably my, my clientele. It's, you know, people that are, you know, again, probably more upwardly mobile people, probably incomes, you know, over 75,000 or more than that even, that are working in corporate America or have their own companies or they're starting out at that point and then usually again it's just they're stuck somewhere or they're not making progress in some area of their life.

So when you're working, and I know this is totally different based on, or sometimes it's totally different based upon the client that you're working with. But when you are.

When you're working with your average client, or let's say your ideal client, what is the area that you first really go in to try to solve? Like what part of their life? Like, if I come to you and I say, jason, I'm having trouble, I'm an executive, I'm an upper mid level manager and I really want to kind of climb the ladder and I want to do better and maybe even start something on my own someday. But I'M trying to take my business and my life to the next level.

What are we probably gonna work on first? What's gonna give you most immediate impact?

It's a mindset. It's a psychology. Because there's always something people are afraid of. That's what's holding them back. They're afraid. You know, fear of failure and rejection are the two most common fears. But when you start delving into why you're not doing what you're doing and really asking the next questions down deep, it really comes down to that, and you've start really figuring that and coming it out. Because most people have all these emotions that they've squashed down for so long and they can stem back from childhood or something else, but those repressed feelings are not allowing them to be authentic out in communicating with other people and also taking the leaps of faith that they need to have. Right. Because innovation is taking a leap of faith. Not having any evidence at all in business or anything else. I mean, everything, the iPhone. Steve Jobs didn't like, it didn't come out of like a conveyor belt one day. He thought about it and it had to commit to all that. And so it's the same thing you do in everyday life. You have to have a leap of faith. And when you don't have enough confidence, certainty, clarity, and focus in your life, you're not really willing to do that at that point because you can't see far enough ahead and there's enough holding you back in your life. So we have to really tackle those things first. And those things can be done relatively quickly with someone else. And then usually I start getting them on sort of a daily routine where they can get in a more positive mindset. And again, that's something that can be done pretty quickly and pretty easily for most people, as long as they're willing to do it. And then we kind of look at then what their relationships and their goals and what they really want to do, and then take it from there.

Okay. And you really kind of hold them accountable, get them to get there. Yeah, it's almost like you get the weeds out of the garden.

First you have to. Because then you. Because if you start setting goals and saying, hey, I want to go talk, I want to do this or that, talk to these people, get out there and start networking and going here or whatever it might be, you can't really do that because people will start making all these excuses and they won't do them. And then it's coming, and it always stems back because something is holding them back. There's some resistance that they're holding back, that they just won't do it and they'll procrastinate and then they'll use motivation while I'm not motivated. And we all know that that's a lie. Because people, I mean, Olympic athletes aren't motivated seven days a week to train and they do it. So what's the difference between them and an average person? It's just that they have a mindset and a focus and a goal that they're going to reach and they're going to do it no matter what.

Nice. Okay, so you've got a process for helping to clear out the cracks that's on them back and then to take them, get them on the right path, doing what they're doing. And you probably see this.

As a coach as well, that most people have the answers. They know what to do. They know exactly what to do.

They need somebody to almost sometimes give them permission to do it and to pull it out of them and to ask questions. They're like, why didn't I think of that? I knew that the whole time.

Yes, the knowledge isn't the problem. It's the courage to take the action. That's the challenge. And at the end of the day, if I had to boil it down to it, that's why people come, they don't have the courage to take the action and I help them do that. That gets them over the hump to where they need to get to in their life.

Okay, so if there was a.

Talk about your ideal client here, because it sounds like there is a lot of people you can help and there's a. And that's sometimes a double edged sword. Right? Like I can help a lot of people, but when it comes to, I mean, you're only as effective as your ability to get the word out that you can that help is there, that Jason is the man that can get you from point A to point B and in as little time and little of brain damage as possible.

So let's talk about expanding your message and your marketing.

And also expanding your exposure. So you're doing a lot of the right things and you're doing a lot of things right. So you're doing content marketing, you're putting things out there. You've got a podcast, you've got a book, you've got all this other stuff. One of the things that you can really do is to think about what characteristics.

That a client would have to have. Right? So let's see If I can phrase this just right, what characteristics that a client would have to have so that working with them would be and getting them results would be such a no brainer for you. Like you would have so much confidence that you would actually do it for free, meaning you'd only get paid on the results when it's all done. And this is somewhat of a hypothetical example, but not completely. But you know, what characteristics would that client have to have so that working with them would be such a no brainer that you would step in and be like, man, I will work with you for free. Because almost like you see that low hanging fruit, you know that this is, this is right in your wheelhouse. And if you can define that and you don't have to, this can sometimes take a lot of thought. This is an exercise I'm personally doing in my own consulting practice as well. And I've got it, it's getting there, but it's not even as tight as I want it to be. But if you can do that, you can think about. So for instance, and I don't know if anything comes to mind, I'll put a couple words in your mouth just to maybe jog your brain, but it may be this person is.

Let'S say they're already doing successful in their business versus somebody who's just totally struggling and totally lost, living in their mom's basement just trying to do something. They may have a ton of problems that you have to weed out versus somebody who's doing well. They're a business owner and they are just struggling. They're frustrated, they're spinning too many plates and they're just experiencing so much frustration. There's things they want to do but they don't know how to do it and they're in that state of change. So I found oftentimes at working with clients that I'm more effective if they are in that state of flux or change versus okay, things are going well, I kind of want them to do better. And if you're able to kind of offer them that, that hand of, listen, I'll give you the insight and the guidance you need to kind of get you over these, these rocks. So you might want to say, well, they're, they're in a state of change right now of like life or business change. They are.

They are doing, you know, they're making at least $100,000 a year, but they want to make a lot more. And once more, these, these don't necessarily apply to you. I'm just kind of Pulling them out of the air. They are, they're coachable and easy to get along with and willing to be trained. They want this. Like, you can absolutely tell.

They are in a certain.

You know, demographic, psychographic profile or whatever. So anytime you can come up with these, like, man, I've worked with clients like this. If I could have that one client, if I could just clone him or her over and over again, I would do that.

So off the top of your head and once, I don't want to put you on the spot too much because this can be an entire exercise. But does anything else, does anything kind of pop to the top of your head?

Well, I found that there's two things that people, I mean, when they're going to take massive action is that they either are at rock bottom and literally they know they can't go any farther because at that point they have no fear anymore of going down. Because their fear of loss is completely gone. Because they in their head believe that there's no lower they can go. Or when they start to see when they're just sick of their life. And right now the vision of what's possible ahead is so compelling that they're willing to do anything to get there.

They're standing on willing to jump.

They just want to willing to jump because they know right now they're sick of where their life is and what's going on. And either in one of two spots is usually the best launching point at that point for people to come. I would say also when people come to me taking a looking at like a whole life solution, when they realize that they need to elevate their entire life, like they need to transform every element, that's a much better client for me to have because the reality is when people think that, well, everything in my life is going well, but this, that's a problem because everything's integrated into one. The way you communicate in the business is exactly how you communicate with your friends and relationships and your family. And when you start to think those are distinct things, then it's a lot harder because then I got to spend a lot of time peeling back and explaining why that's not. And why you're probably not being successful in your career as you think that you currently are at this point. And that takes more time that I have to undo all those things at that point. And really, men or women, it really doesn't matter to me because I find in either side, people are willing to do it. They're willing to do the work at that point. I like people that have a service mindset when they realize in their life that there is more than what's in it for me. Because the reality is it's a lot easier to do things for other people than it is for ourselves. So change is actually easier at that point because people will be willing to help someone else before they're willing to help themselves. So if you can sort of use that, that's a way to move forward. And ideally, the highest level that you can get to is contributing and being a service to others. And you see this with every leader out there. You're seeing this with Bill Gates, with Warren Buffett. All these people are now elevating their careers in their lifetime to the next level of service, from their personal growth to the next point. I think someone who's got either is established in some way or another business wise is either middle manager, director in a company or has their own business and now is trying to take it to the next level.

That's important because you have to be able to get out there and start meeting people and doing things. And when you're really cash strapped to the point, it's really kind of difficult. I think then at that point you have to sit back and start finding ways to inject some capital into your life, primarily before you start going out and spreading yourself way too thin. Because it's really difficult at that point.

Right, Yeah, I couldn't agree more. This is good. So, you know, I can tell you really know your, you know, the clients, you've dealt with a lot of them, you know.

Yeah.

You know what the, what I want to say, you know, you know those ideal characteristics that the person has, that man, this person is on the precipice of success. This person isn't. Now if you're not. Because I haven't gone through all of your, all the content that you put out there. But I would really, really hammer those home number one as much as possible. And to the point to where you're excluding everybody else. And you know, in your marketing there is a. And in copywriting there's a concept known as a dominant emotional release. And what that simply means is that when you are talking to somebody so specifically that they feel as though like you, you are in my head and maybe you've explained something better than I could explain myself. Then at that point, for lack of a better term, you own them. And I say that as somebody who's been owned. I remember years ago when I was reading, you know, I just kind of broken out into entrepreneurial life. I'd out of my job, I was doing this stuff on my own and I felt like, hey, I'm an entrepreneur, look at me, I'm an entrepreneur. And I was really just working my fingers to the bone all by myself, just running promotions. And I was anything but an entrepreneur. I owned a job and a mentor of mine, rich Sheffrin from strategicprofits.com he had sent an email. I was just on his list at the time. I had never met him. And the day before I got this email I told somebody else, like, God, I feel like I'm just kind of going through the motions like I'm pretending to be an entrepreneur, but I'm not really because. And I was like, I know the answer. An entrepreneur, you know, they organize systems and processes and people and capital to, you know, towards a common goal. They don't just slave away at their computer, etc. The next day I got an email that said, are you playing entrepreneur, Brad? And that was the subject line, I could still have it. I opened it up and I read every single word of it. And I immediately bought like a couple thousand dollar program that he had because he said exactly. I mean he echoed the thoughts in my brain, the things I'm going for. He even started to echo the, you know, just the day to day struggles I was having. So the more in your content that you can pull that out of the ideal client.

Number one, the more viral your content is going to go, the more it's going to resonate, the more people are going to take action immediately upon reading it.

So when it comes to content marketing, that's number one. When it comes to book marketing, you've already done a really good job. Some of the other things that you can do is to make sure that your book has good calls to action for people to get more information from you. Whether it's to sign up for as simple as an email list or to sign up for a strategy session where you can get on the phone with them, talk to them and if they fit the bill and they want to become a client, then.

You can capture that, etc. I believe you're probably already doing that. If not, that's you know, the 101 stuff. And if cool and if anybody listening out there is in a kind of a similar situation as Jason, that's really important. Make sure that your mechanisms to capture your ideal clients are in place. Now the next thing you can do, loyal listeners will know that. I bring this up a lot, but it solved a lot of problems for me. And I always ask, I guess, three and a half questions when I'm trying to solve something like this. So I say, first, who else has what I need? And in your case, that is these are clientele. Well, it could be a million things. But what do you need in your business? You need eyeballs. You need potential clients and prospects, and you need readers and people who consume content.

So you kind of list those things out. And then the next question I ask is, who else needs what I have? And this is where most people fall flat because they think, well, what do I have? Well, you've got great information to help people.

Overcome their obstacles and achieve more in life. And they think about what, what it is they.

What it is they sell, like the content. But what you really have is a mechanism for people to be more productive, to be happier, to be, you know, higher performers. Right? Well, there's one type of people who need, you know, who need that, which is there are, you know, individuals who might be your coaching clients, but there's other people who may really get a lot out of your content. And these are business owners who have customers, clients or employees who can benefit from this. And now what you're doing, content, what your intellectual property does.

It doesn't help people achieve more in life. It helps businesses make more money, get more productivity out of their clients, make happier workers, get workers who take less sick days because they're happier and less stressed. And the less stressed they are, the more healthier they are. And, you know, you can start to position your. Your content, your intellectual property as marketing currency, as something that could help a business serve their audience even better. And the term joint venture is thrown around a lot in the world of information marketing. And most people aren't doing a true joint venture. A true joint venture is when you're working with a company and potentially renting or licensing out your material to them so that they can solve their business goals. And I'll give you a good example. I may have a company that is. I've got employees, maybe I've got 200 employees. Well, you could very. If you're not doing this, this is very ripe. Offer to do, you know, offer to do small events or speaking for internally, for a customer, you know, for customers, for their. Or, I'm sorry, for their employees. And I know that, you know, other, you know, entrepreneurs and people, some of them may even be your. Your own clients, and they may work for companies. And if you ask them, look, are you getting a lot out of this? Well, here's what I'm looking to do, you know, when they say yes, obviously. Well, you know, I'm looking to work with businesses and I'm helping, I want to share this with people so that, you know, the reason is because I believe that, you know, so many employees are out there feeling stuck in their jobs. And you know what that does, that it contributes to just low performance and low productivity and unhappiness. And I'm looking for that, that business owner who really recognizes that this can be a tool to help their entire business achieve more. And, you know, I'm happy to do a speech or a workshop for your people. And you can also do it not only just for their internal employees, but you can have it do it. You know, bring in your, bring in some of your best customers, bring in some of your other people and we can talk about it.

Now you're starting to get the blessing of a bigger company, right? You're starting to get that authority. Like, hey, we brought Jason in because he is the established expert. Every single one of those people in the room could be a potential prospect. But not only that, once you start to enlist and repeat this, what you're looking for and who else you're looking to help, these people have contacts. And I've always been a much bigger fan as opposed to doing mass, mass marketing, of doing hyper targeted marketing and integration marketing. So what's cool is what you've got. And you're sitting, I think you're sitting on a gold mine if you do it right. But you've got the ability to help a lot of different audiences and a lot of different people who own those audiences in a lot of ways. So whether you're working with associations or, you know, nonprofits or.

I'm just trying to think. I mean, you've got for profit businesses, but you've also got associations. And these associations, it could be anything under the sun, but you know, what they're there to do is provide value to their members in order to justify their annual membership fee. And by contacting them and saying, listen, I'd love to be a content partner. I would love to help you help your people. I would love to help you increase your retention. You're using all of the words that really resonate for them and their big trigger words. And.

There is a very, very good chance that these people will bring you in happily to help them. And in the very beginning, it may not. You may not want to charge a whole lot of money because you may want to just get a few of these under Your belt. But pretty soon you can start to be a very highly in demand person who these companies bring in.

So do it for free in the beginning, not if you don't have to.

And I wouldn't necessarily do it for free. Free. I might even do it for either barter, because anytime you do it for free, they might think, oh, well, there's not as much value. You could always start off with a price and then, you know, if they're not willing to pay that, make a deal with them and say, okay, that's fine, but here's what I'd like you to do. I'm going to come in and speak for your people, but I want you to pay for the video crew because I want to videotape this. And I will, you know, I'll make you a special deal on the videotapes if you want them. But now you're getting somebody else to pay to produce content and potential product for you. And now I'm thinking, oh, wait, I get this guy, he just told me he charges $5,000 or $10,000 to do this, but he'll do it for me if I just pay for the video crew. Yeah, easy done.

Good. That's a great idea.

Cool. It's bacon wrap, baby.

Yes, it is. But.

So those are the kind of things that a lot of experts, specialists, speakers, authors, trainers, coaches, etc. They miss out on because they just go towards the mass market. Like, how can I get my book in more people's hands? And then hopefully this person will follow my sales funnel. I like to look for those little leverage points, those, you know, because the big doors swing on little hinges. And you, as somebody who is extremely adept and a master of. Or social master. Both. You know, both social and business, from networking to relationship building. For you, this should be a no brainer because I guarantee that in your database and your Rolodex you've got people that would probably help and you simply want to let them know who you're looking for. Even if they're a perfect target prospect for you, just let them know who you're looking for. And they might be like, well, Jason, dude, I could use you. I'd love to do this. And you'd be surprised at how quickly. I mean, this packs a pretty big snowball that can get rolling down the hill pretty quickly.

Cool, I like it. Let's go. That's why you have LinkedIn too. It's a great way to start looking for all the people where they're at.

It really is. And if you just enlist people in what you're doing and why you're doing it, which you've got a great what and a great why. You'll get people. You'll get people raising their hand saying, man, I think I can help you. I think I can introduce you to the right people who can put you in front of the right audiences.

Yeah, no, that's awesome. Cool.

So has this helped give you a couple of insights that you may not have had?

Definitely.

Awesome.

That's awesome.

The other thing I'll tell you.

There'S an amazing. So I'll send you a link to this and I know we've got a hard stop here in a couple minutes because I know you've got something to go to.

A 5F. Yeah. Yep.

So I will. I'll tell you that there's an episode that I recorded with Mike Koenigs. I don't know if you know who Mike is from CEO of Traffic Geyser. And I'll send you a link. And I'll also put a link on the show which explains an amazing strategy that you can do to contact really high, you know, you know, individually, go in to contact the biggest of the big people and potentially start to get partnerships or work with them using your book.

As the mechanism. And it's one of the most brilliant things I've heard. I'm going to start using it and I'm starting to tell my clients to use it. So I will link to that in the show notes. So if you're not on the. If you're just listening to this somewhere else, look for the show notes. Go watch this little piece. I think you guys will like it. Jason, I appreciate your time here, buddy. I hope that this has been helpful for you. Hopefully it's been helpful for the audience. And if you, as a listener, if you like this hot seat format, if you think that this is something you would like to participate in yourself, send an email to askbradaconwrappedbusiness.com and let me know what you're doing and why. Why you think you'd be a good guest for this. I'll take a look at it. Can't guarantee it, but there's a good chance that we may be able to get you on here as well. Thank you, everybody for sharing the show and the great itunes reviews. Really appreciate every single one of them. Till the next time. Jason, I appreciate your time and sharing your, you know, your strategies and your life's work with my listeners.

Well, thanks a lot. I appreciate being on the show.

Absolutely. Well, we'll talk really soon. Thanks a lot.

Sam.