How I would sell a Rolex. ⌚️

What type of watch is this?

It's a Rolex. Presidential.

It's a Rolex. Oh, okay. High level status here. What type of watch do you typically wear now?

A Rolex.

The Rolex. Okay, so what type of Rolexes do you have?

Presidential Datejust colors. Silver, gold.

Okay, so you. I mean, it sounds like you've got a lot of really nice watches. I mean, what would cause you to feel like you might want another watch?

It's always been something I wanted, as once I hit a certain level, I wanted to get a gold.

What? What level?

I don't know. Just once I hit a certain level.

Well, like, if you really thought about, like, what level, you're like, I got to hit this level and then I'm going to get the presidential watch.

For me, it was when I had a million dollars cash liquid in the bank.

Okay, so you hit that level. So out of all the watches you're looking at, what would cause you to feel like, hey, maybe I should look at this one a little bit more?

I've been on my dream board my whole life.

Has it. See, I could keep going down that path, but what am I getting you to do?

Persuade myself that I need to buy the watch.

Yeah. Now, there's other things I would have done before that, but due to time, I didn't do that. I kind of jumped right into, like, the problem there. If I asked you, like, what are some things you don't like about your watches? You might be like, no, my watches are great. So that's a predictable question. And you know where that question leads. So if I reframe that question. I get you to defend yourself on why you want the watch. And so now I'm not selling you. You're selling yourself.

That's so good.