Transcript excerpt from a Jeremy Miner sales coaching video about cold calling. Miner demonstrates using a ‘confused’ tone and self-downplaying language (e.g., “It's just Jeremy Miner”) to avoid sounding like a salesperson and to imply familiarity during cold outreach. The clip contrasts this approach with more direct salesperson introductions.
Now, I'm going to give you a generic example here so you can plug in what you sell to this example. Yeah. Is this Jane? Oh, hey, Jane. It's just Jeremy Miner. I was wondering if you could possibly help me out for a moment. Now, I want to show you what I just did there. Okay. What type of tone did you hear me use? Okay, that was a what? A confused tone. All right, now, why would I use a confused tone there? Why wouldn't I just say.
Hey, this is James Miller. I'm with ABC Company. I was wondering if you could help.
Me out for a moment because I would sound like a what? A salesperson trying to sell something? I don't want to sound like that. Okay. Now, why would I use the word jest? Why would I say. It's just James Miller. Why would I say jest? Why would I almost downplay myself there by using the word jest? Primarily just cold calls. Now, inbound and outbound, much different examples. Okay? But when you cold call, the word jest implies what? That they should already know you.
