7 Dec 2025 · 1 min
Tom urges you to start marketing and lead generation now instead of waiting until January. Delaying calls, emails, and open houses in November and December pushes your income into February through April. Book appointments and send outreach this week so you can actually enjoy the holidays.
Chapters
So I think you have to make a decision.
How do I want.
To start the new year?
Do I want to start the new.
Year hungover, in a panic, looking at my pipeline and wishing to myself, man, I wish I would have made those phone calls, sent out those emails, done those text messages, done those open houses in November and December. But no, instead, I made the choice to push out all of my income to February, March, April. Because I was unwilling to do the.
Things I know I'm supposed to do.
In November, in December. So as you're watching this video, yes, I am talking to you. If you push out all the activities, you push out all the income, now is the time to focus and do the things that give you and your business the power. Booking more appointments for now appointments or future appointments. Sending out the email, sending out the text messages, doing the work to ensure future success. Unless you tell.
Me no, Tom, in.
The comments, I can afford to push.
All my income out in the future.
I'll get to all that stuff later. I don't think that's the case. So I guess what am I saying to you? Do just do the things you know you have to do and then enjoy the holidays. Do all that stuff. But you got to do the work. You got to build your entire week around.
What are the marketing.
And lead generation activities required to ensure my success always and forever. Got it.