A sales speaker explains how to close deals by building an emotional gap. The key: understand what someone needs to feel, then show them how your product delivers that feeling. Objections shrink when you address the emotion underneath.
A sales speaker explains how to close deals by building an emotional gap. The key: understand what someone needs to feel, then show them how your product delivers that feeling. Objections shrink when you address the emotion underneath.
How do you close me? Build a gap. Just got to build the gap from where I am to where I want to be. Anybody can be closed if the other person knows how to build the gap and get them to emotionally tie in the need to solve that gap. If you don't know how to do that, that's why you get a ton of objections. Then you go into chase mode and you get a deal here and there. Like sales is unpredictable for you at that point. I mean, I'm closable just like anybody else because I I have emotional needs to be met. I have problems that need to be solved, just like anybody else.
