A short monologue (YouTube video transcript) advising salespeople not to use generic claims like “we’re number one.” The speaker argues such statements trigger distrust because prospects are accustomed to identical, exaggerated sales claims and therefore lump the speaker with pushy sellers.
Doesn't every salesperson say they have the best product? How many salespeople have you talked to that said, yeah, you know, we're, we're the 17th best in the state. You should buy. We're like 12th ranked in the city here. Nobody. They all say what? We're number one. You know what that does psychologically in your prospect's brain when you say things like that? Even if it's true, they don't trust you. Why? Because they're used to every single salesperson that's tried to sell them anything. Saying what? The same thing. And you were automatically put with all those other sales salespeople trying to stuff your solution down their throat.
