Jeremy's AI Helper shows how to use juxtaposition in sales by asking prospects how many years until they hit a profit target, then emphasizing 'every single year' to force them to confront the gap and feel urgency to change.
He wants to keep the business he has now but he wants to be able to buy other businesses that are more profitable, correct? Yeah. So if you just stay in the business you have now and just be completely real with me, how many years would it take you before you were profiting a million dollars every single year? Notice how I said every single year, not how long would it take you to profit a million dollars. He might say oh we'll profit that in the next 10 years because he's just adding it up together. So you have to say every single year. It's going to be hard for him to be like oh yeah, we'll do that next year. Okay, so that's called jugs to now he realizes that if he doesn't change, nothing's going to change for him. So it helps him start to internalize. He has to do something. It helps build urgency. The way you frame that question.
