Dale Carnegie's 1936 advice on being likable no longer works. People now buy from whoever delivers results, not whoever's nicest. Amazon beat local hardware stores because it worked better, not because it was friendlier.
What's the most overrated success book?
I'm going to piss everybody off by saying this. Oh, how to Win Friends and Influence.
People by Dale Carnegie.
Now I like the book. The problem is it's written in 1936 and consumers are completely different than they were.
In 1936.
People do not.
Buy from people. They just like they buy from people who they trust can get them the best result. Would you start a business with.
Obama or Trump? You'd probably start a business with Trump.
Even though you might.
Not like him.
You trust.
That he can get you.
A better result in your business. That's the you know, you love your.
Neighbor who's got.
That hardware store, right, that sells the tools, but you're still.
Buying them from Amazon because you trust that Amazon's going to get you a better result.
You don't love Jeffrey.
Bezos or Amazon, but you trust they can get you a better result. I mean, I could keep going on.
And on and on. Okay, Times have changed. Okay.
