Two salespeople pitch solar panels using identical language about energy savings and home equity. The facilitator points out that prospects hear the same pitch from every seller, making differentiation nearly impossible in the market.
What do you sell? 30 second elevator pitch.
I take people from kind of being a slave to bills and things that they rent all the time and turn it into ownership so you can live a better life.
What do you sell? 32nd pitch.
I increase people's net worth tremendously over 30 years.
What do you sell?
Solar.
32Nd upper pitch.
I help.
People find a solution to.
To lower their overall.
Cost on energy and help them find ownership solutions and increase their equity on their homes.
What do you sell?
Like product, service.
Okay, I want you four to come up here on stage with me real quick. If I asked a competitor of yours, you know, what do you do? What would they say?
Protect all your.
Assets and save you a lot of money. What about you?
You're paying too much for your electricity and we can do it for way cheaper.
Hmm. What about you? What would they say?
Utility rates over the long term so it doesn't increase with inflation.
What would they say?
Help people lower.
Their cost of their overall expenses.
Okay, so what I think I heard all of you just say to yourself is that in your prospect's mind, you all kind of sound.
The same.
Now, could that.
Be a.
Problem for you? Yes or no?
