Jay Abraham Reveals His "Strategy Of Preeminence" To Become A Big Player With A Monopoly Of Customer Mindshare

Welcome back to bacon wrap business. This is Brad, and if this is your first time listening to the show and you happen to see a little subscribe on itunes button where you're listening to it, go ahead and hit that little button and you'll be subscribed to every single update that I come out with. It's the best way to stay on top of things. Actually, the best way is to sign up for my newsletter. You can do that over@baconwrappedbusiness.com or just send me an email to ask bradakenwrappedbusiness.com and I will set you up with that for free. And I'll actually invite you to a new webinar that I'm going to be doing very soon, and it's only for subscribers of the show. Okay, enough of that. Let's get into the meat of Today show. This is a very important one because it's a very important topic called the strategy of preeminence. This was made famous by none other than Jay Abraham. Now, if you're not really familiar with Jay Abraham, then you're going to want to pay close attention because Jay is one of the most prolific thought leaders and creators of business strategy advice and coaching. Really, anywhere from Fortune 500 companies to small business owners, everybody has been influenced by Jay in one shape or another. Today, Jay is going to talk about something called the strategy of preeminence. I'll let him do the honors of introducing and explaining the concept to you in a way that will hopefully sink in and you'll just get it. So without any further ado, let's go over to Jay Abraham.

I want to talk for a minute about being preeminent, about a strategy of living your business in a preeminent way. A strategy that very obviously I call the strategy of preeminence. Of the many things I'm best known for in the work I've done in the last 30 years around the world for entrepreneurs and professionals in about every kind of field, the strategy of preeminence is one of which I'm probably most proud. Some of the things that I have developed that I think are still very powerful, and the first is really going to sound interesting. It's an ideology and a mindset, and it's not original, but I evolved it. It's called the strategy of preeminence. Well, that's what I call it. And I learned the foundation when I used to do work with Phillips Publishing, and one time I traded him a half a million dollars worth of Consulting for them, letting me visit and interview their key management, because they had a history. When they started, they were outperforming their closest competitor, who back then was Agora, by three, four, five times, and their margins were three times as much. And they were commanding higher perception for all their experts in their newsletters and advisory services. And I want to thank you. I wanted to know why. So I deciphered what they were doing, I integrated it and I tried to evolve. And I came up with this concept called the strategy for amendments. And anything that I talk about here, including like the letter we sent out to get all the experts to call us, I'll be glad to send you, or have Brian send you the strategy preeminence. I've got a. I'm not a perfectionist. I've got some transcriptions of when I did it one time that I will be glad to send to you. And I got a video of it that's been edited. It's a little medicinalized if anybody wants it. But the fundamental elements of it, and we use it for every client we work with and everybody I ever put through any training program. It's a foundation upon which you can build your ideology, your marketing, your advertising, your culture, your, your hiring, your interaction with all the clients. And I didn't bring anything but a little note, so I'm going to have to remember because I haven't done it for a long time. But the first thing is you want to establish yourself as the most trusted advisor in the category for life. And if you're going to be the most trusted advisor, you got a moral obligation to give them true advice, not just information, advice that's in their best interest. As their best most trusted advisor, you can't allow them to do things that are in their worst interest. And that can mean not taking action. That can mean buying less, not buying the combination. It can even mean buying from your competitor, not because he or she is an ass, but because they are going to underserve them as their most trusted advisor. The first step you've got to do is you got to put into words the feelings, the desires, the fears, the hopes that they have gnawing at them but have never verbalized. And when you show them in words that you understand what they're feeling but they've never verbalized, it's liberating to them. And they immediately see you in an incredible connection with them as somebody who really gets them and somebody who can be their benefactor.

It's pretty powerful stuff, isn't it? Now, if you use the strategy of preeminence in your business and you bring it to the forefront when you're dealing with customers and clients, business partners, etc. You are going to have much better and easier results. I know I have, and it's something that I try to adopt every single day. I want to thank you for listening to the show, for listening to Jay, and if you have any questions, send me an email to ask bradakenwrappedbusiness.com youm can also sign up for my newsletter over at the website baconrappedbusiness.com subscribe here on itunes and if you haven't left a review on the show on itunes, go ahead and go on over there and do that. I read every single review and absolutely love them. So till next time, thank you very much for listening to Bacon Wrap Business.