Jeremy Miner shows how to turn "just email me" into a sales conversation. Ask what they specifically need, use their reply to ask qualifying questions over a few emails, then call to continue the discussion. It works because most competitors just send a brochure and disappear.
So if a prospect ever says, just email me the information, let's say you have a lead, you don't want to just email them the information because you know they're not going to buy 95% of the time. So you're simply going to find out more details by this. Yeah, not a problem. Now, just so I know what to email you, what specific information were you looking for about XYZ? Then they email back, well, I'm looking for this and this and this. And you can start asking a few questions. After 3 or 4 email exchanges, I would just pick up the phone. Hey, John, it's Jeremy, Jeremy, Jeremy Miner. We're just emailing back and forth. It's a lot of information to type, so I I got a couple minutes before my next appointment and I can give you some of the details now if this helps you or something like that. But now I have an excuse because I've been emailing back and forth for 2, 3, 4 days to just pick up the phone. That's what you want to do. You don't want to be like everyone else.
