As marketing becomes everywhere, winning one-on-one conversations is what separates you from competitors. Real estate agents who don't master these critical 50/50 talks risk being out of the profession within a decade.
This marketing piece as well has been so important for so long, but we're now getting to a point where everybody's getting really good at marketing. What's the differentiator? The differentiator is in those 50/50 decisions, why you and not the next person. Yeah. And I think when we look at the next decade in this profession, it's the ones that can really laser in on those critical conversations, make them count, come out on top of those that will be the ones that actually really ride high on this. And the ones that fail to get this out, they won't be real estate agents in a decade. Right, right.
