7 Dec 2025 · 2 min
When you're stuck, set a specific goal like 100 appointments before year-end, announce it publicly, and put money on it. The speaker says massive action plus accountability rewires your identity from discouraged to high-performing.
Questions this episode answers
Go on 100 appointments between now and the end of the year.
Owe $50 to a friend (example: 'Brandon, if I don't do this, I owe you 50 bucks').
Chapters
I've talked to so many people that have just been honest with me and just said, I just feel like this year I've kind of given up. Like, I used to be, like, really doing well, and I was making money, and I felt like I was on fire. But, like, something happened at the end of 24, something happened in 2025 that, like, shook them to their core. And I don't know if this is you, but the thing that I told them that I know to be true is that massive action is the answer. And I know it's hard, like, when you're in your head and you're like, I don't even know if what I'm doing is working. But what I know is this. If you were to commit to something like, I'm going to go on 100 appointments between now and the end of the year, and you acknowledge that even a lousy appointment is better than no appointment, that, you know a buyer with a FICO score of 12 is better than sitting inside your house. The moment you declare that, the moment you say, I'm going on 100, you put the board up on the wall, 1 to 100. And now you know what happens? All you have to start doing is picking up the phone, Call the easy people, call your best clients, call your sphere, call your church group, tell them that you've committed to this monster goal. And as you do all of that, your identity begins to shift. You put it on the wall, you set the goal, you tell some people that you love, and then what do you do? You create some accountability. What I know is if I want to shift my identity from kind of a sour puss to a rock star, I've got to tell people what I'm committed to. I've got to create an accountability. And even if it's just something as simple as, Brandon, if I don't do this, I owe you 50 bucks. It's not the money. It's that I put my butt on the line and I committed to something. Now, I don't know if this message was for you today. Maybe you're totally on fire. But if you know somebody that is just been a little down in the dumps, they need to shift their identity. They've got to shift their focus, because more of the same is just going to get them more of the same. And the world needs you to step up. So I'm asking you right now to commit to something and step up.