A short sales-coaching clip arguing that apologizing for being late lowers your perceived status; instead the speaker recommends status-preserving alternatives such as "I appreciate your patience" and "I'm just a little bit behind schedule today, I was just with a client."
So let's say you're late to a Zoom meeting with a prospect. What do most salespeople say? They say, I'm so sorry that I'm late. We might think like, oh, what's wrong with this? I'm just being polite. I'm just apologizing. Do you feel like when you say, I'm sorry I'm late, do you feel like that really raises your status in their mind as an expert or maybe lowers your status? I would say probably lowers your status. What if I said, hey, I appreciate your patience. I'm just a little bit behind schedule today. I was just with the client. Sounds better than, I'm sorry I'm late.
