one of Alex Hormozi's most popular videos didn't convert to sales, here's why...

Name: one of Alex Hormozi's most popular videos didn't convert to sales, here's why...
Uploaded: 2026-02-09T01:07:29+00:00
Duration: 38 s
Channel: Jeremy's AI Helper
Description: In this brief dialogue, Speaker B recounts a conversation with entrepreneur Alex Hormozi about one of his most viral Instagram reels—a burrito recipe…

9 Feb 2026 · 1 min

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In this brief dialogue, Speaker B recounts a conversation with entrepreneur Alex Hormozi about one of his most viral Instagram reels—a burrito recipe that attracted around 200,000 new followers in a few days. A year later, Hormozi’s team tracked those followers and found that none of them made a purchase, illustrating that viral content unrelated to a business’s core offering can generate massive reach without any sales. Speaker A responds with a practical content framework: allocate 80% of posts to topics directly relevant to the business and its monetization goals, and reserve the remaining 20% for personal thoughts and opinions. The exchange highlights the importance of aligning social‑media content with revenue objectives rather than chasing pure virality.

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I was talking to Hormozi maybe a month ago about this, and he said when he blew up on social media, one of his biggest reels, where he got, like, maybe 200,000 followers, like, in a couple of days, was about, like, his favorite burrito recipe. And then a year later, they went back and tracked the data from all those followers who followed him that day. Guess how many of them bought anything from Alex a year later? Zero. If all you're doing is, like, stuff that has nothing to do with what you do, you might gain a lot of following, but that doesn't mean you're going to make any money from that.
Depending on the business that you're in, I think you should do 80. 20. So, so 80% relevant, which leads to monetization, and then 20% thoughts and opinions.