In this short, high‑energy talk, the speaker outlines a strategy for real‑estate agents or small‑business owners to outposition and outmaneuver three types of competition—discounters, disruptors, and what he calls “ding‑ding agents.” He stresses the importance of solidifying one’s reputation as a trusted local agent and warns that the advice is only for serious, business‑focused professionals, not hobbyists or casual participants. The speaker frames the market shift as an opportunity for “gamers” and “rock stars” who are ready to dominate their niche.
Chapters
The topic of discussion now is how do we outposition? How are we gonna outposition, outmaneuver, outposition and outmaneuver the discounters and disruptors and the ding-ding agents? My buddy calls them goobers. Are we gonna outposition and outmaneuver the discounters and the disruptors and the ding-ding agents? And then write down, as well as the competition. As well as the competition. How are we gonna outposition ourselves, outmaneuver in terms of competition's doing this, the ding-dings are just meeting with their friend and selling a house, you know, the disruptors are coming in and trying to get in between you and the prospects, including your database, while also solidifying you as the agent of trust in your community. Solidifying you as the agent of trust in your community. Turn to your buddy and say, this is only for people that are running a business. So if you're still in hobbyist mode and you're watching this somewhere around the world or you're with me right now in the room, if you're still like on the fence, like I'm not exactly certain, like Uber's still a good option for me, like this isn't for you. This is for gamers, rock stars, people that understand that the world has shifted.
