Perseverance Principles: Overcome Your Past to Claim Your Future

14 Aug 2025 · 40 min
40:11

Transcript of a YouTube interview between Tom Ferry and JJ Matso about JJ’s book The Perseverance Principles and how to overcome past trauma and professional setbacks. JJ recounts early career struggles in mortgages, the 1989 crash, personal trauma (childhood abandonment, sexual abuse), a near-suicidal low point during foreclosure, and his recovery via therapy, discipline, accountability, and faith. Core advice centers on (1) working through the "discomfort zone," (2) asking for help/surrounding yourself with resilient people, (3) turning plans into practice through discipline and accountability, and (4) thinking in terms of legacy (the "dash").

Questions this video answers

October 7 (pre-sale running now).

Amazon; Barnes & Noble; perseveranceprinciples.com (PerseverancePrinciples COM).

55 years old.

Chapters

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