A cold-call role-play shows what not to say to business owners. Speaker B uses aggression and profanity to push a sales pitch. Speaker A demonstrates a better approach: a respectful opener followed by a pattern-interrupt technique that actually works.
Eat my.
Obviously, this is a pattern erupt, but the problem is it's a pattern erupt in the wrong direction. You obviously don't want to cuss.
Are you the owner or not, motherfucker?
Yeah, I am. Who the f is this?
It's someone who's gonna help you make a ton of money if you listen up, boy.
I already have a ton of money.
Obviously not, because I was looking at your Instagram followers. That shit's low. And your likes. You got like, 10 likes on your last post. I think you need
my help. You're only gonna attract, like, a very, very small audience that's thinks that's funny. I'm assuming most business owners are going to get pissed off and usually hang up the phone. Just want to do it a little bit more gracefully. Right. When they answer, you're instantly going to go, yeah, John, it's. It's James. James Taylor. Yeah. I'm on your Instagram page or handle Bill at Underscore Armist, and I was looking down at your last reel where you're talking about xyz. I was wondering if you could possibly help me out for a moment. That is an example of a pattern rub because it triggers curiosity in the mind. Whoever did that reel, that was funny as hell. I used to laugh. Cuss words. There you go.
