A short YouTube clip (Jeremy's AI Helper) where Jeremy and John discuss why common sales phrases—"following up", "circling back", "just checking in"—trigger negative pattern recognition and cause recipients to stop reading outreach emails. The snippet captures Jeremy demonstrating how those opener phrases immediately reduce engagement.
What are the top words to not say in sales?
Hey John, it's Jeremy. I'm just following up with you, Just checking in, just circling back. Your brain recognizes patterns. And what would be a pattern you might recognize from other salespeople that have ever tried to sell you anything?
That's what they say, those words. Yeah.
When you email like a three or four paragraph thing and it starts with follow up, circling back, or checking in, how much of that email do you usually finish?
None.
Because your, your brain was triggered by patterns.
