Juliano stopped making polished sales videos and started posting daily clips of himself getting rejected by leads, then dancing it off. The rejected-call videos got way more views than his teaching content. He realized the algorithm rewards authentic mess over skill, and now treats his unfiltered reactions as his actual brand.
Like, it's at the point where I'm talking to these leads, and I kind of want to go get told the F off because that's going to give me 20 million.
Views. What caused you to start doing these? Okay.
I was selling, and then I was like, all right, I got to figure out the content strategy. So I was testing every day, posting, seeing what works, seeing what the people liked. And I picked up the phone. I was like, all right, let me just do a sales call. Did that. Got rejected. Just was being myself. Started dancing. I saw that that was getting way more views than my other stuff in my sales calls. Like, I'm not teaching skill. Like, I'm. I saw what worked was me getting rejected and me dancing. Like, it's at the. Where I'm talking to these leads, and I kind of want to go get told the F off because that's going to give me 20 million views. There's something in the algorithm where it's just so relatable that pushes it out so much if you get rejected. Exactly. And then people could tie that into so many things in life. Right. Something happened. But I kept going, like, this guy's attitude is like, Persona is just contagious onto the next with even trading or whatever avenue you're in life. So that's why I was like, that's going to be my brand. Just on to the next.
