Publicity Secrets and Shopfunding with MSNBC Host JJ Ramberg

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All right, welcome back to the show. This is Brad and today I have got JJ Ramberg on the line. JJ was introduced to me by former two time guest Mike Michalowicz. And you may have heard some of his episodes in the past. JJ is the founder of Goodshop.com she's the host of MSNBC's you Business and and she's the author of it's yous Business, which is available on Amazon. And all of the links to these will be in the show notes down below. But today I want to talk to JJ about a lot of the cool things that she's doing, both with Good Shop as well as some of the neat experiences that she's had as the host of a TV show on MSNBC about, you know, interviewing business owners where she and I have a lot in common in that aspect. So, jj, without any further ado, welcome to the show. It's great to have you.

Hi, Brad. It's so great to be on the show. Thank you so much for inviting me.

Absolutely. So I want to dive in a little bit. As I said, this is kind of cool. There's two really interesting topics for me about what you're doing. So you've got like goodshop.com which is, this is your primary, like your e commerce website. You've been running this for how long now? I did a little research on you. It's been a while.

Yeah.

My brother and I started the company in 2005. We launched in September of 2005. I've been running parallel lives where I am an entrepreneur and also I interview entrepreneurs.

Nice. So tell me a little bit about Good Shop. Right now. I was on the site and I listened to an interview you had done not too long ago and I was just really fascinated by the entire business model.

Oh, thanks. Sure. I can tell you what we do. So at Good Shop, we work with, we help shoppers and we help people do good. We help them do both at the same time. So we work with thousands of stores like the Gap and Target and Staples, you name it, we work with them to aggregate every single great coupon and deal. So you know, Brad, when you Are, for instance, at the Gap, and you get to the checkout and it says, submit coupon here. And you think there must be a coupon if there's a space for it. We are the place that lists all of those coupons.

Nice. Well, I use stuff like that all the time. Like, anytime I'm going to buy something, I think a lot of people do, when we see a promotion code or a coupon field available, I immediately open up a new tab and go searching for a coupon.

Right? You probably go to Google and type in Gap coupons, and then you get a whole list of a whole bunch of junk. So basically, we let you stop that step because you can just go to Good Shop and we have all those coupons there. But in addition, when we launch the company, we launch it on this idea of doing good at the same time. And so we've always given people the ability to choose their favorite cause, and a percentage of what they spend at those stores goes back to that cause. So, to date, we've raised more than $12 million for causes. But most exciting for me is we just launched something this week, and it's still in beta. So if anyone goes there and you see mistakes, then absolutely email us and tell us some ideas. And it's called Good Shop Give. And what Good Shop Give allows you to do is create a campaign. So, for instance, my dog needs surgery, or I'm raising money for my trip to Haiti, or whatever it is. You can put it up there. I'm trying to raise $500 or whatever the amount is, and you send it to all of your friends. And you're not asking them to donate money to help you, or what you're asking them to do is shop, just like they normally would. But a percentage of what they spend will go to your campaign.

It's so exciting. We just launched it and we already have a bunch of them up there.

It's really innovative. I like that.

Oh, thank you. It's Shop Funding. We call it Shop Funding.

That's great.

If you go to goodshop.com you'll see it right there on the homepage.

It says, give more than money. And you can see, if you go to the Give site, we have a campaign.

One is to help these 74 puppies that were rescued from a puppy mill. We have one bring our conductor back home, which is this orchestra that's trying to raise money to bring their founder back to the orchestra. It's just really, really neat.

So tell me a little bit more about the mechanics of how this works. So on the traditional Good Shop site, if I. Well, and I've done some research both on Good Search and Good Shop. So let me. The first question is, how are these two related? Is it the exact same thing, just different names? Is it.

It's the same company. Different sort of brothers and sisters in the same company. So Good Search is how we started 11 years ago, and it is a search engine powered by Yahoo. And every time you search and you get Yahoo Search results, penny goes to your favorite charity or school.

Okay. Because that's when the first thing I heard. So how does that work? Is it. Is it. It's. So it's not just if somebody searches and then clicks on an ad where you donate a portion of the ads. Right. It's. There's a different model in there.

Yeah, it's just if you search, we. We donate 50% of the revenue we get, and that works out to be a penny a search.

So do you guys get revenue for every search?

We don't. We don't. We don't. But.

Once we get, it works out to be a penny a search. So we donate 50% of our revenue, and that works out to about a penny a search.

Okay. I was kind of curious about that. I got you now.

Yeah. And so Good Search is great. It is our legacy product. It's how we started. But the shopping side, the coupons and Good Shop give is really where the opportunity is for shoppers to a save money when they shop. We've saved people over $100 million, you know, very exciting. Can we help these. These campaigns and these causes, you know, without spending any extra money of their own?

Oh, yeah, No, I think. I think that's really phenomenal where. Because, you know, everything from the crowdfunding and I'm working on a crowdfunding campaign right now, managing the marketing campaign for that, and it's an equity crowdfunding deal. So it's kind of a. Oh, that's exciting. Yeah, it's really exciting.

You are on the cusp, right?

Exactly. So this has been a fun ride so far, and it's just something that I loved is the crowdfunding from when Kickstarter Indiegogo came about. And then there's so many different platforms. But I think this is a really cool different way to do it because, yeah, like you said, you're not asking people to donate money. You're saying do what you want to do anyway. I guess on the other side.

I'm just trying to make sure that I got this down in my Head with normal good shop. I go shopping in there. Then the money is donated to various causes. But this is one where it can be donated to a specific cause based upon.

Exactly.

That's cool.

Exactly. So it's in essence the same thing. You can either support the ASPCA if you'd like, or you could support. Brad's dog. Needs surgery.

Right? I hope he doesn't.

I'm sorry I brought that one up. I should think of something else for you. But. But you could, you can do what, you can support whatever you want. Right. And so that's why it's so exciting now. Now I'm going to make you get off the phone and create a campaign and send it to all your friends.

Brad. Exactly. Brad needs to go on vacation really badly. Please.

Well, by the way, go for it. I don't know how many, I don't know how many of your friends you'll get to support that, but try it.

I know, come up with a sob story. I'm so overworked. I'm so over. So that's really cool. And anybody can do this. Does it cost money to start up a campaign? Is it totally free?

Everything is free to everyone. Nothing costs money. And you can set one up within five minutes.

Nice. So your site gets a decent amount of traffic. Right. But is there anything else you're doing to really promote this? Do you have any campaigns for awareness that you're doing to build awareness of.

This, of good shop give? Well, look, we just launched it literally a couple of days ago.

Oh, cool.

And so we are of the mindset of build it, put it out there, see what people think and make some changes. And so we're in the midst of incorporating a bunch of feedback that our users have given us. And then once we do some of that, we'll be ready for primetime.

I love it. This is something that could go relatively viral, I would think because it's something that it's very something I think people would want to talk about a decent amount. Like, hey, I'm doing this. You should check it out.

Well, and I hope so. It's just such an easy way to help out a friend and also you save money at the same time. And so to me it's a no brainer.

Yeah, no, for real. So you've been doing good search, good shop, both of these since 2005. And then.

When did you become the host of MSNBC's? Or was it your business? Your business?

Yeah, it's confusing, right? Because my book was it's your business. Right. That started in 2006. It all happened at once. Six months later, six months after I launched my company.

That was a busy year.

It was. It still is. It's still going on. It's always busy.

Tell me about that. How did that come about? How did that start? Like, did you have any journalism or broadcast experience prior to that?

I did. So my first job out of college was the receptionist at Nightly News here at NBC. And so I'm still walking through the same doors I was walking through when I was 21 in a different, in a different capacity now.

You're not going to get coffee for people.

Exactly. Actually, I still kind of am, but that's just because I like to. But so I, I was a journalist and then I left and I got my MBA after being at NBC for four years as a producer, eventually for Dateline, and then I got my mba. Then I worked in the Internet and then I went back to journalism for CNN and I left CNN to start my company and then MSNBC called me to host this show. So I've gone. I flip flopped back and forth between journalism and business in the last 10 years. I've done both.

Nice. Tell me about the show. When does it air?

First of all, it's 7:30 Sunday mornings Eastern Time. And it is 100% focused on small, medium sized businesses, entrepreneurship, and it's very practical how to grow your company, how to survive through hard times and how to keep going during the good ones.

Hard times? I mean, entrepreneurs don't go through hard times. It's the dream job.

Never. Yeah, I've totally slept 12 hours a night for the past 10 years.

It's the four hour work week.

Yeah, right. Not for me.

I read that book and by the way, it got me into the world of Internet based businesses, etc. And it changed my life. But I realized that it was a typo on a cover. It should have been called the four Hour Sleep Week.

Hey, I think you made a mistake there. This is working a lot more than four hours.

So how do you guys now this is a bigger, obviously a network and bigger production. So how do you guys go about getting your guests and how do you guys go about building this out? I'm really intrigued as a podcaster, somebody who does this at a much different scale than what you're doing. I'm always kind of interested in peeking behind the scenes of what goes on behind a bigger production.

Right. So we get story ideas all over the place. We'll read something, someone will send us an idea. I'll be on the train or talking to my taxi driver, and someone will have an idea. We get them from everywhere. And we have a whole crew of people here, producers and camera crews and editors, and we'll go out there and shoot the story and put it together into something that not only tells the lesson we're trying to tell, but tells it in a way that's interesting to people. We're storytellers. Right. So we have to find the thread of the story that makes it interesting as well.

What kind of things typically get your attention? Are there any things that make your ears perk up more than anything else?

Well, I go through it myself. Right. So, of course, if I hear of something that I have dealt with recently or that I'm trying to figure out myself, then I'm always interested in it. And some of them are things that are very practical. So, for instance, a few years ago, when we were trying to choose a peo for our human resources, I was incredibly interested in how people go about choosing those. Now, for someone who's not a small business owner, that's pretty boring. But if you are one, I think it's incredibly interesting.

It's funny. I've told several people, I was like, I have what I consider the most selfish podcast on itunes, because I typically go searching out my guests when I want to know something that, you know, specifically for my own businesses or for my clients or something else. This is a great way to pick somebody's brain.

Well, yeah. By the way, if you want to know what someone else does too, that's. That's what I've learned the most, is every issue that I'm facing, there are. Everyone's facing it, you know, or someone's just gone through it.

Yeah. And it gives me, like, one of the best compliments I ever get. And it's the most often compliment I get from, you know, listeners or friends of mine who listen, etc. Is that, you know, what I like about your show, Brad, is you asked the exact question that was, like, hanging like I was biting my tongue. Like, ask this question and you ask it. Yeah. Because I'm as interested as you are. Because I've got this curiosity. I'm trying to solve a problem or I'm trying to use the things that I learned so that I can apply it in my own life. I love the fact that you're able to do both. You're not just reporting on what business people are doing, but you're a business owner yourself. Right.

I'm living it. I'm Living it. Very much so. Living it.

Yeah. It gives you so much more.

Well, it allows you to ask the follow up question is what it does.

Yeah, exactly. And being able to relate to the person as opposed to just asking general questions that you may or may not really be able to relate with the sleepless nights and the headaches and the stress and the wondering, where's the growth going to come from?

I could say, call me at three in the morning, I'll be up.

Right.

Do you have any really memorable or favorite interviews that you've done over the years? I imagine you've talked to some pretty interesting people.

When you just hear the backstory to so many of these companies or just the people who have done stuff against so many odds or the ones weren't to survive the recession and did. It's just, it's a great. I don't like to say our show is all about inspiration because. Because I like things that are practical. I like inspired. But then I want to know, okay, how do I do that?

For me, I'm the exact same.

But I do. In telling the pract. Yeah. In telling the sort of the practical lessons learned of these stories, I'm always inspired.

Yeah, I feel the exact same. And it's, you know, it's funny because most of my, in my life, my conversations are in my circle of friends are all entrepreneurs. And then with the podcast it's, you know, my clients are entrepreneurs and then my podcast, my guests are entrepreneurs. I find, I mean, we are a very interesting sort of people. And I forget that not every single person out there has the, you know, has access to people who inspire them daily. Even with the trials and tribulations that they go through. It is inspiring to see, man, how do you get yourself up in the, in the morning to go through that?

Well, I think especially because of the trials and tribulations that they go through. Right.

Yeah. It was easy, everybody.

Exactly.

Inspiring.

Exactly. Exactly.

So when, you know, when we were offline talking and I know when Mike Michalowicz recommended you, he said that you're a big supporter of women owned businesses and, and whatnot. Are you seeing any trends with women owned, women owned business, as a female business owner yourself, but are you seeing any trends here? Are you seeing anything that's.

Either exciting?

Well, it's interesting. I. So I'm based in New York City. Right. And, and when we started this show 10 years ago, I think our first and second pieces were women entrepreneurs and it just wasn't talked about that much. Certainly, obviously there weren't women entrepreneurs. Nobody was really talking about it. Now a day doesn't go by when I'm not invited to some women entrepreneurs event, so there's so much more focus on it, which is exciting to see.

So, jj, let me revisit another one of the conversational threads we were just having a second ago about getting the attention.

Of mainstream journalists and news reporters and people with shows and media like yourself. A lot of my, a lot of my clients, a lot of my friends, myself, you know, included, see, that is such a valuable way PR to get noticed in a noisy world. But a lot of us aren't super familiar with how to do it. I usually just buy advertising to my offers, but this is something that's kind of been a hot button for me and some of my clients recently as well. What are some of the best ways that people can go about getting their story to people like yourself without just submitting a press release?

Yeah, it's interesting what you say, right? If you could figure it out with marketing, even better, because money out, money in. And public relations is more. You put money out and you just never know if you're going to get any kind of ROI on the time or money you spend on people. But that being said, to answer your question about how to reach people, often, look, journalists are looking for stories. And so if you email them a story about something they're interested in or happen to catch them on the phone or can get them through a friend or LinkedIn, they're looking for stuff. And so you just got to give them, you got to catch them on something they're interested in. So I always tell this story about me. So on my show, we talk about lessons learned for small businesses we don't do commercials for or hey, this company makes great cups. And isn't that great? And how amazing that they do this. But oftentimes when people pitch their businesses, they pitch them in that way. We have this great new product and it's so amazing. It's going to change the world. Right? That's not an interesting story for me. That's a commercial.

Exactly.

So a few years ago, actually, it was quite a long time ago. Now, as you all know, when I say the word CD rom, what are these things? Actually, it wasn't a CD rom. I think it was just a cd.

At least you didn't say a floppy disk.

It was a dvd. It was a dvd. But a woman who I had, you know, got to me through some mutual acquaintance, pitched a story because she had, she was making this series of DVDs for children, and it was supposed to teach kids their emotions, Right? So there are all these companies out there or shows that taught them math and spelling, but no one addressed children's emotions. So they created these DVDs. And she said, it's great. There's nothing out there like us. We're going to be this great company. She pitched me that story. I said to her, it sounds like a fantastic company. It's not for my show. Maybe you can go talk to the consumer press, but there's nothing in there of interest for my audience. I happened to run into her many months later, and we're talking, and we were just talking in general, and somehow it got to her company, and she was saying how they had a bunch of angel interest in the company that they turned down because they decided to only take funding from parents because they thought through that they could build a board of people who would be able to help them market the company. And I said to her, there's a story, right, that's interesting for my audience. And so she had only told me that in the first place. Right. But in order to do that, she would have to have watched my show or talked to someone who works here and say, hey, what kinds of stories do you do and understand the angle that we cover? And so she had a great story. She just didn't pitch it to me. And eventually we ended up doing that second story.

Right. And I love that this response, because it is so on point with it, also clarifies the gut feeling that I've kind of had, which is. I mean, there's a million cool products you could do profiles on, you know, any number of businesses out there, but that gets. There's no hook in there, you know, when there's so many, it's like, how do I pick? And who cares? But when you think about what's really in it for the journalist and the. And. And you. I don't know if you call yourself a journalist or what you call your. Like, if it's a media host, right? What's in it for you? Well, what's in it for you is a different insight into the business. Like, can you tie your business in? But you're giving. You're giving the person who's interviewing you something to kind of hang on to. And it's kind of funny as just. It really resonates with me as a podcast host because I get requests to be on my show all the time, and when they come to me where I can tell that there's nothing that they want except for self promotion. Like there's not. You didn't give me any hooks. Like you didn't give me anything. That made me curious to want to ask another question.

Right, right, right, exactly. And you need that. You need that. I mean, that's just human nature. No one wants to necessarily help you promote themselves yourself. They want to tell a good story. If you have a good story that fits in with your particular angle of the way your podcast is or your television show or your articles, then it's great. And for that kind of stuff, journalists are thankful.

Right. And then more specifically, on contacting do. Do you receive email, emails, stories, solicitations from people all the time, or did they usually go through another conduit like they go to the MSNBC contact form, or do they just find you on email or Twitter or everything?

All of the above.

So I imagine your email inbox and your messages are pretty full by the end of the day.

Sometimes they are, but that's okay. Look, I'm interested in good stories. So if somebody has a good story, if they particular, particularly if they have a lesson learned that they can share with other business owners that other business owners can learn from, I'm interested in that.

Right. And then on your show because I've watched a few of the clips you. Do you have a studio there? You know, we do NBC. But then did you say you, you also go out on location sometimes we do.

So we do one piece every show where we go on location and we profile a business and some lesson learned around that.

And then we also have segments in the studio where we talk about specific how to's. We often show websites and apps that we have found helpful for small business owners. We do an elevator pitch segment where our panel will give feedback to an entrepreneur on their pitch. And we will do top five books that we've read. All kinds of things.

That's great. How much of your time is spent between the show, which I would think would be enormous, and. And Good Shop, which I would also think would be enormous.

All in all, when do you sleep? Well, you know what, there's a great group of people who have been here on the show that we've all been working together almost since the beginning.

So we're like a family here. And Good Shop as well. There's a CEO who runs it day to day now. And so it's not just me. None of this is just me right now.

Are there any dream guests that you would love to sit down and interview and any people who are on your radar that you would just love to pick their brains.

Gosh. It's interesting that you say that because.

We'Ve interviewed a lot of the celebrity entrepreneurs in the past. Right. But for me personally, what is most interesting is to just talk to people who are in the trenches. And so it's hard for me to say if there's a dream guest because I don't know who they are until I meet them.

They're not famous, right? Yeah, they're not the celebrity entrepreneurs yet.

Exactly. They're not famous. I interviewed this woman many years ago who her family was basically on their last dime and she started a low fat bagel company. And I can't even tell you how much time I've spent talking about her.

That's great.

She was amazing. Right. I would have never known about her otherwise, but she was, what she did was incredible. She went from nothing to building this whole business and employing people. And her bagels were everywhere. And it's great.

That's awesome. Yeah. Those are some of my favorite ones as well. Especially it's the unpolished interviewees. The ones who haven't been interviewed by every single person because they're the ones who are just, they're, they're just open and they give you so much more.

Than a lot of people who are.

Like really worried about their, you know, the way they look in the, in the public eye. Cause they're doing this professionally.

Yeah, yeah, it's true, it's true. And they're just in the middle of it, just trying to make their companies work.

Absolutely. Are there any types of stories that you're looking to cover?

You're looking for guests about X. This is kind of a loaded question. I have no idea if anything comes to the top of your mind.

No, again, it's all lessons learned. Because I feel that a problem that you're going through, for instance, how do you keep your employees loyal? Or how. I have a really tiny budget. How am I going to market this? We just did something to your point of what you were talking about before. We just did something on one of the first equity crowdfunding campaigns. Right. We did something on which one.

Do you remember the campaign?

Of course. Distilled. They're based in Los Angeles. A direct to consumer clothing line. We just did something on these women who own a cupcake shop who were victims of predatory lending. So anything that we can do that teaches our audience something. But of course, the founder has to be a great talker or the CEO, whoever. We're Covering. Right. Someone who can really tell their story in a compelling way.

Exactly. So a good. And I'm asking obviously very specific questions for very selfish reasons.

Right.

Well, you should.

Right. That's what you do on this show.

Exactly. So an example of an email or reach out that I would do to you or to somebody like yourself if we didn't know each other, would maybe be.

I would imagine, relatively short. Just get to the point quickly because you don't have time to read something huge.

Always short. Always short. And for me, the way someone can really hook me in and it's all very personal. Right.

Every producer, reporter is looking for something different. So I can speak for myself on this. For me it is. Here's my lesson learned and here's why I'm the one to tell it.

I love that.

And we're television, so the more visual the better.

Do you like it if people submit any kind of like a video submission, such as a little email and a link to a short little video where they're explaining or showing or if they have one aspect.

Nice.

Because that's easy. If interest is peaked, then we can click on that and look at it.

Nice. I love that. Yeah. So this is the kind of stuff that, as I said in the past, I have not relied on a lot of publicity, PR and reach out. I've always, I've got experience with it, but it's not my. It's not my forte. So this is why it's been so cool to have you on the show, to kind of really hear from somebody who receives a lot of these pitches. What is the thing that gets the attention and how do you stand out from the masses of people who are just.

Blasting out?

I think PR is such a weird thing though, to be honest with you, because I'm with you. Right. If you can come up with a marketing plan that works money out, money in and pr, so you get hit, that may be fleeting.

You got to think of what's the end goal with it. What are you going to do with that?

Yes.

Right. So maybe your local paper covers you once. That's fantastic. Did it bring. Why did you want that? Is it customer acquisition? Is it simply brand building? What's the point of it for you?

Yeah, exactly. And are you going to use that to position yourself as seen on your business with MSNBC to give you extra credibility? And are you going to use it as a business owner in other ways is beyond just the potential bump? Because I mean, I've heard of people who've got great TV Appearances. And they're like, nah, it was just like a microscopic blip in our traffic and sales. But still.

Right. If that's the case, then don't think of it as customer acquisition. Right. Think of it as something else.

Yeah. Branding and building awareness and exposure. And, you know, these days it's such a. Yeah. It's such a crowded marketplace that just getting people's attention in the first place is hard enough to do. The nice part about pr, and if you do have a good story, and I'm a huge fan of story selling is if you do have a good story and it resonates with people, that can go viral as much, if not better than a. Than a great product. Right. So that getting. Getting the word out there and letting it spread and getting talked about in that way can pay dividends for a long time if it's a good enough story. Right?

Yes, agreed. Yes, absolutely.

So I love that now your book called it's yous Business.

When did you publish that? A few years ago or.

Oh, gosh, I'm on Amazon right now. Yeah, it's maybe five years ago, was.

It, but you've got a hundred. And the subtitle is 183 Essential Tips that Will transform your small business.

The thinking behind that was we just had, and I wrote it with two co authors, Lisa Everson and Frank Silverstone, who work with me here. And all three of us just thought, you know, we have this wealth of knowledge and let's put it on the page, but let's put it in. We know how busy small business owners are. Let's just put it in these very actionable tips. So you could just basically turn to every page, read the tip, close the book, and go do it.

I love that. I love that. Do you have a favorite business book?

I do.

That's also, like, for me, when people ask me, what's your favorite business book? That's like asking me if I had like 10 children. Which is your favorite, right?

No, but I actually have one. I have one which has been my favorite since business school, which was so before I went to business school, I worked for NBC and I'd not worked in business before, other than summer jobs, et cetera, and working for my mom.

And so I read this book, Robert Cialdini's Influence. Have you ever read that?

Absolutely. And I see that he gave you a quote.

Yes. So we then did a story with him many, many years later. He actually has a new book that either is coming out or just came out. What's it called?

Pre Suasion.

Oh, I can't wait to read it.

I know. I listened to an interview that he did with my friend Jordan Harbinger on the Art of Charm podcast, and it was so good. Like, I love Cialdini.

So do I. So do I. My favorite, hands down.

Yeah.

Yeah.

So, Chuck, I did have a favorite for you.

Yeah, you did.

I do not have a favorite child.

Oh, Pre Suasion. It does say it is now available. It looks like it just released. Let me see. September 6th. So just about a week ago is the time we're recording this a revolutionary way to influence and persuade. So I'll make sure.

I'm going right now. And we're on the phone to order it.

I love that.

This has been great. Jj. I've really appreciated having you on the show. I know I've learned a ton. Is there anything. I kind of asked you this a little bit ago, but is there anything that either myself or the people listening to the show could potentially do for you? Whether it's. I call this my. You know, I usually say, is there a nut you're trying to crack? Is there something you're trying to do? A resource you're trying to get, a person you're trying to meet, a skill you're trying to learn? Anything out there that if myself or any of my listeners are like, oh, man, I can totally hook her up. Is there anything that comes to mind?

That's such a great thing to ask. Thank you. I appreciate it. Yes, I do have something. If you could all go onto Good Shop and either support a campaign or start. Even better, start a campaign and send it to all of your friends, then that nothing would. I would ask for nothing more than that right now. That's what we're really trying to do. That is the nut I'm trying to crack.

I love that. Just getting more exposure and word of mouth. I love that. I think that's really, really cool. And I'm actually going to. I've got a potential. I've got a handful of ideas. I'm gonna put the thinking cap on and see if I can create maybe a campaign and do this with my list and see what can be done. But I just. Yeah, I think it's really cool what you're doing. So it's not just E Comm. It's E Comm With a purpose. I mentioned offline, my wife's business. She's got. It's kind of the same thing, right? We've got a coffee company. It's called Stiletto Coffee. And it's very.

Oh, I know. Stiletto coffee.

Do you?

I do.

How did you hear about us?

I don't know.

Well, good. We're doing something right then.

Yeah, you are.

Got it.

Okay, go ahead.

Yeah, so we are. Yeah. But so the whole thing is, you know, the portion of profits go to help benefit and support female, you know, women owned businesses, female charities, micro loans to female entrepreneurs overseas, etc. Just, you know, all types of. Of aspects like that. So this world of kind of conscious capitalism, or as my friend Jannik Silver, who wrote a book called Evolved Enterprise.

I see it as just being something going forward that a lot of us entrepreneurs are starting to think about as opposed to just the profit motive alone. Yep.

Yeah. Well, I mean, it certainly makes work more fun.

Absolutely. Sorry. By the way, are you a coffee drinker? I'm happy to send you your own little bag.

Oh, thank you. If you can believe it, I'm not, but my husband very much is.

Well, I'll send you some and you can present it to him. I'll get your address when I get off the phone. But jj, this has really been a pleasure and I hope to keep in contact with you. And if I hear of any amazing stories, I'll make sure and send them your way. And I'll definitely help preach the gospel of good shop and good shop give.

Thank you.

Absolutely. Well, if there's not anything else, I just really appreciate your time. And to all my listeners.

Who are still on, I feel sorry for anybody who got off the line before you really started talking about the best ways to pitch your story to somebody, because that was really insightful about going after the hook, the lessons learned, something that the host, the interviewer, the journalist can sink their teeth into, as opposed to just a.

Hey, I've got a new product and it's cool, right? They hear that all the time. So really think about this if you're going after a PR campaign, about how you can position it in a way so that it's really enticing to the person who wants to talk to you. That goes the same way for if you want to be a guest on my show. I have limited time and I get a lot of requests. So the only requests that I have are ones that I feel I can personally have fun with and I can interview and learn something and also be entertained as well while I'm having this conversation. So that's definitely a tactic that you can take with you to the bank. For all of my listeners who are loving this show and want to pay me back in some way because you can't believe that you're getting all this good stuff for free. The best way you can pay me back is simply share the show on social media and let other people know that you like it. Let me know you like it by dropping a little review on itunes. I do read every single one of those. And at any point, if you wish to send me an email, ask me a question, give me some advice, or hook me up with, you know, the next winning lottery numbers. If you if you know them, just send that email to me, too. Exactly. Send that email to ask ask bradaconwrappedbusiness.com and I look forward to reading it. Until next time, keep listening to the show. Jj, thanks for being a guest. I've really enjoyed it.

So fun talking to you. Thank you.

You're welcome.