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Short YouTube clip (May 9, 2025) offering a sales-language tip: avoid saying "sign the contract" because it triggers resistance; instead use alternatives such as "authorize the agreement" or "authorize the service agreement" and frame it as authorizing for a specific result. The clip uses a playful/threatening metaphor ("you get sprayed") and ends with a follow-for-more call-to-action.
Questions this video answers
Quit saying this word 🤦‍♂️
May 9, 2025
"sign the contract"
"authorize the agreement" (also: "authorize the service agreement")










