A short transcript of a sales-oriented conversation where a prospect repeatedly asks "Why should I go with you?" Two sellers respond (supplements and digital marketing). The key claim: effective selling centers on creating change in the prospect’s mind—showing that purchasing reduces risk compared with staying in the status quo.
What do you sell?
Supplements.
Why should I go with you?
Well, what type of things are you looking to get healthier on?
Just some things. See what my options are. Why should I go with you?
I'm sure you've probably tried plenty of those things. There's a lot of fillers, a lot of binders, things like that. So.
What do you sell?
Digital marketing.
Why should I go with you?
First of all, we keep up with all of the newest stuff going on with the top leading marketers.
And clients. In your prospect's way of thinking, in their mind, you all sound the same. All sales are about one thing only and that's about change. That's it. It's about how good you are at getting the prospect to view in their mind that by them changing their situation, that means purchasing what you are offering that by then doing that, that is far less risky for them than them doing nothing at all. Staying in the status quo. Their problems stay the same and nothing ever changes.
