A short YouTube sales-advice clip (uploaded May 8, 2025 by "Jeremy's AI Helper") arguing that explicitly saying "we're number one" or directly disparaging competitors reduces prospects' trust and lowers a salesperson's perceived status. The speaker recommends avoiding the literal phrase and instead seeding evidence of leadership indirectly during conversations.
Every salesperson that has sold them anything all say we're the number one. We have the best service, we have the best product. So in your prospect's mind, they view you like everyone else. Even if you are number one in the market, psychologically, your prospects actually trust you less when you say things like we're number one, we're the number one in the market. And you talk down about your competitors especially, they psychologically trust you less because they view you like a salesperson, because that's how they view other salespeople. So it instantly lowers your status. Now, that doesn't mean in the conversation, I can't psychologically see seed things that imply we're number one. I just don't use that term.
